Advanced amateurs, pros and "knowledgeable people" make up a relatively small portion of the actual market (two years ago I could have provided you actual data on this, but I don't have access to that anymore). Leica and the other brands that depend on that market segment have been on the edge of profitability for years now, compared to Canon and other brands that cater to all market segments and have been doing well. Leica, Hasselbad and others survive because they have the strongest reputations and professionals swear by them, causing advanced amateurs to covet them.

M42 and Pentax do not have this luxury. No one from the high-end market segments think of the M42 or K mount systems as being particularly high-end or worth shelling out the big bucks. Pentax and others have to cater to "people who don't know shit" to make a profit. That is the hard truth.

John

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----- Original Message ----- From: "JC OConnell" <[EMAIL PROTECTED]>
To: "'Pentax-Discuss Mail List'" <pdml@pdml.net>
Sent: Friday, November 21, 2008 8:03 PM
Subject: RE: ANY M42 DSLR rumors (yet)?


The problem with that theory is people who dont know shit
about something are not the people who pony up the bucks.
Its advanced amateurs and pros, knowledgable people, who
lay down the money. Try to convince a newbie to buy a
fancy anything, they dont. Only the people who know
and appreciate the differences in the finer things in
life pay/play the game.

JC O'Connell
[EMAIL PROTECTED]



-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of
John Celio
Sent: Friday, November 21, 2008 5:01 PM
To: Pentax-Discuss Mail List
Subject: RE: ANY M42 DSLR rumors (yet)?


The big problem with a 110-sized DSLR is that small sensors suck. End
of story.

Consumers don't know that, nor do the vast majority of them care.
Besides, a 110-sized sensor would still be a lot bigger than the sensors
in normal digital P&S cameras.

John

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