Yup. Except I think you are a little over the top in your criticism. It is an art piece and a collectible, a part of what Pirelli does to foster the brand. Whether it appeals to you or not is a matter of personal decision. Lots of people collect them, and collect books printed as collections of them (see Amazon.com, search for Pirelli calendar).
I've seen one in the flesh. Nicely done printing, good paper, etc. The person who owned it had a bunch of interesting calendars, the Pirelli was one of them. It's what she collected, and got a lot of entertainment out of. Nothing wrong with that. "Pin-up girls" for the ordinary Joe (whoever that is)… passé since the 1950s. I haven't seen such things in an actual motorcar or motorcycle shop since I was old enough to go to such shops. That was fifty years ago… G > On Dec 21, 2016, at 12:22 PM, Bob W-PDML <p...@web-options.com> wrote: > > The calendar is a marketing gimmick. If they had stuck to standard garage > wall fare nobody would pay any attention at all. > > Several decades ago some smart ad man realised they could get an annual burst > of cheap global publicity by confounding expectations. They do this by giving > carte blanche to big name photographers. And it works. > > This stuff is not for hanging in garages or museums, it's for middle-brow > collectors to show their rich friends. > > I happen to like Peter Lindbergh's style - I have one of his books - but he's > just a talented fashion photographer. His photos are no more realistic > depictions of 'real' women than are photos in Playboy - these women are all > Hollywood stars (those I recognize, anyway) - his job is to sell an image of > women that will make them go out and spend money on expensive trash. > > So it gets critical acclaim from the usual suspects, and, a little more joy > is sucked out of the life of some ordinary Joe, so Pirelli can make a stupid, > and not particularly valid, post modern, point. > > Pirelli aren't making a point, they're running an annual ad campaign. They > don't give a shit about your ordinary Joe, or about women's empowerment and > body image, they just want lots of media time for their brand, and they get > it. > > The "Calendar Girls" calendar did far more for women and for art than the > Pirelli calendar ever did or ever will. > > B -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
