http://news.scotsman.com/index.cfm?id=1099852004
US election campaign divorced from reality

http://www.newyorker.com/fact/content/?040920fa_fact
Is the Justice Department poised to stop voter fraud—or to keep voters
from voting?

---------------

http://snipurl.com/9auq

The Center for American Progress
23 September 2004

Decoding the National Polls
   *    Decoding the Gallup and New York Times Polls
    *    Persuadable Voters Still Not Persuaded
            By Ruy Teixeira,

Decoding the Gallup and New York Times Polls

Here are Bush's leads in the three national polls released before Gallup's
current poll (no registered voter [RV] data available for Democracy Corps
and Harris, only likely voter [LV] data; Pew and Harris match-ups include
Nader):

Democracy Corps, Sept. 12–14 LVs: +1
Pew Research Center, Sept. 11–14 RVs: tied
Harris Interactive, Sept. 9–13 LVs: –1

Looks like a tie ball game, right? But according to the Gallup poll
conducted Sept. 13–15 and released Sept. 17, Bush is up . . . by 13
points???

Let's just say I'm a wee bit skeptical of this one. First, Gallup's poll
only includes one day (Sept. 15) that the three other polls do not cover,
so it can't be Gallup's survey dates that explain the big Bush lead.

Second, this 13-point lead is an LV figure and, as I've repeatedly
emphasized, Gallup's LV screening procedure produces completely
untrustworthy measures of voter sentiment this far in advance of the
election. Here is a summary of the case against Gallup's LV data:

"Sampling likely voters is a technique Gallup developed to measure voter
sentiment on the eve of an election and predict the outcome, not to track
voter sentiment weeks and months before the actual election. There is
simply no evidence, and no good reason to believe, that it works well for
the latter purpose. In fact, the evidence and compelling arguments are on
the other side: that the registered voters are the more reliable gauge of
voter sentiment during the course of the campaign.

"Here's why. Gallup decides who likely voters are based on seven questions
about their interest in voting, attention to the campaign, and knowledge
about how to vote (e.g., where their polling place is located). The
interested/attentive/knowledgeable voters are designated 'likely' and the
rest are thrown out of the sample. But as a campaign progresses, the level
of interest among voters tends to change, particularly among those with
partisan inclinations whose interest level will rise when their party
seems to be mobilized and doing well and fall when it is not. Because of
this, partisans of the mobilized party (lately, Republicans) tend to be
screened into the likely voter sample and partisans of the demobilized
party (lately, Democrats) tend to get screened out. But tomorrow, of
course, the Democrats could surge, in which case their partisans may be
the ones over-represented in likely voter samples.

"That suggests the uncomfortable possibility that observed changes in the
sentiments of 'likely voters' represent not actual changes in voter
sentiment, but rather changes in the composition of likely voter samples
as political enthusiasm waxes and wanes among the different parties'
supporters. And that is exactly what political scientists Robert Erikson,
Costas Panagopoulos, and Christopher Wlezien find in their analysis of
Gallup's 2000 RV/LV data in their forthcoming paper, 'Likely (and
Unlikely) Voters and the Assessment of Campaign Dynamics' in Public
Opinion Quarterly: 'shifts in voter classification as likely or unlikely
account for more observed change in the preferences of likely voters than
do actual changes in voters' candidate preferences.'

"That means that, instead of giving you a better picture of voter
sentiment and how it is changing than conventional registered voter data,
likely voter data give you a worse one since true changes in voter
sentiment are swamped by changes in who is classified as a likely voter."

I think the case against the Gallup LV data looks rock solid. In my view,
it's time for them to drop reporting these data because they are highly
likely to give an inaccurate picture of the state of the race and, by
doing so—especially given the high profile of Gallup's polls—unfairly pump
up one side of the race and demoralize the other. That doesn't seem
acceptable to me.

Of course they'll reply: well, our data work so well right before the
election, they must be the best data to use all the time. But, for the
reasons outlined above, that reasoning is completely specious. And then
there's this: the LV data haven't been working so well lately even right
before the actual election. In three of the past four presidential
elections (including the most recent one), Gallup's final RV reading was
actually closer to the final result than their final LV reading!

As I have repeatedly argued, it's time for a serious re-think down at
Gallup headquarters.

Throwing out the Gallup LV data, then, let's move on to their RV result:
an 8-point Bush lead. Obviously pretty far off the results of the other
contemporaneous polls summarized above, but . . . could be, I suppose.

But then there's this: the Gallup internals show Kerry with a 7-point lead
among independent RVs. Huh? Kerry's losing by 8 points overall, yet
leading among independents by seven. How is that possible? Only if there
are substantially more Republicans than Democrats in the sample.

That suggests that re-weighting the sample to reflect the 2000 exit poll
distribution (39 percent Democrats/35 percent Republicans/26 percent
independents) would give a different result. It does: the race then
becomes dead even, instead of an 8-point Bush lead. (Note: Steve Soto of
The Left Coaster got Gallup to give him their party identification
distributions for this poll and confirms a 5-point Republican Party
identification advantage in their RV sample.)

One other note: I mentioned the Pew Research Center poll had the race dead
even just as in the re-weighted Gallup data. And what was Pew's party
identification distribution in their RV sample? You guessed it: a 4 point
lead (37 percent to 33 percent) for the Democrats, just as in the 2000
exit poll.

Right after the Gallup poll was released, the latest CBS News/New York
Times (CBS/NYT) poll came out. That poll, conducted Sept. 12–16, also
gives Bush an 8-point lead (50 percent to 42 percent) among RVs, but also,
not coincidentally, gives the Republicans a 4-point edge on party
identification. Re-weight their data to conform to an underlying
Democratic 4-point edge, as in the 2000 exit poll, and you get a nearly
even race, 47 percent Bush/46 percent Kerry.

Nearly even. That goes along with the 46 percent to 46 percent tie in the
Pew Research Center poll (which gave the Democrats a 4-point edge on party
identification without weighting) and the 48 percent to 48 percent tie in
the Gallup poll (once weighted to reflect an underlying Democratic 4-point
edge). Not to mention the two other recent national polls - Harris,
Democracy Corps - that show the race within 1 point.

Perhaps all this is just a coincidence, but the pattern seems striking.
Once you adjust for the apparent over-representation of Republican
identifiers in some samples, the polls all seem to be saying the same
thing: the race is a tie or very close to it.

Looking past the horse race result, there is another aspect of the new
CBS/NYT poll that deserves emphasis. As Chris Bowers of MyDD points out in
his insightful new essay, "Rapid Poll Movement Is a General Election
Myth," the new CBS/NYT poll is actually a lot worse for Bush than the CBS
News poll released just a week earlier. That's because, since the current
poll is substantially more Republican than the earlier poll (which
actually had a slight Democratic edge), Bush should actually have
performed better than the earlier poll on the horse race and on indicators
like job approval and right direction/wrong track in this poll, instead of
about the same. That also means that if we adjust the current poll to
correct the apparent surplus of Republicans, Bush's performance on these
indicators should actually decline below the measurements of the earlier
poll.

Since CBS News thoughtfully provides the overall result and the result
broken down by party identification for each and every question in their
survey, it is possible to estimate what Bush's ratings would have looked
like if there weren't so many Republicans in the sample. Here are some
examples, based on re-weighting the current poll to the 2000 exit poll
distribution of partisanship:

Overall job approval: 49 percent approval/44 percent disapproval
Economic job approval: 42 percent/52 percent
Iraq job approval: 45 percent/51 percent
Campaign against terrorism job approval: 57 percent/37 percent
Right direction/wrong track: 40 percent/53 percent

In every case, these ratings are worse than they were a week ago, making
the idea that the race is tightening up more plausible.

Of course, Kerry needs not just a tight race, but to pull ahead. Given
Bush's continued vulnerabilities, which these data highlight, Kerry's got
the opening to do so. We shall see if he is able to take advantage of this
opening.


Persuadable Voters Still Not Persuaded

Annenberg Election Survey poll of 2,797 adults, released Sept. 15
(conducted Sept. 3–12 by Schulman, Ronca, Bucuvalas)

Whether the race is tied or Bush has a small lead, there is no denying
that he has improved his position vis-à-vis Kerry over the past five weeks
or so. However, evidence has been accumulating that he remains weak among
the kind of independent and swing voters he needs to form an electoral
majority.

In fact, the Annenberg Election Survey released data last week that
indicate that while Bush made some small gains among the overall
electorate when comparing the pre-GOP convention and post-GOP convention
periods, he now faces a more daunting task than before—reaching
"persuadable voters" (those voters who are undecided or who say there is a
"good chance" they could change their mind about the candidate they
currently support). This could be either because the composition of the
pool of persuadable voters has changed (for example, from pro-Bush voters
leaving the pool of persuadable voters) or because individual persuadable
voters have changed and are now less enthusiastic about Bush. But either
way, the current pool of persuadable voters appears to be a less promising
target for Bush than the previous one.

For example, Bush's favorability rating fell from 47 percent favorable/30
percent unfavorable among persuadables in August (August 9–29) to 43
percent/33 percent after the GOP convention (Sept. 3–12). And Kerry's
rating among this group actually has gone up: from 36 percent/25 percent
to 43 percent/25 percent (now somewhat better than Bush's).

In addition, Bush's overall job rating among persuadables is now 44
percent approval/49 percent disapproval; his job rating on the economy is
32 percent/63 percent and his job rating on Iraq is 34 percent/59 percent.
Even his job rating on terrorism is only 50 percent/41 percent. And all of
these ratings are now lower among persuadables, not higher, than they were
in August.

Bush also fares worse among persuadables on some key candidate
characteristics including "cares about people like me," "shares my
values," "out of touch with people like me," "stubborn," and "arrogant."
These voters are now more likely, not less likely, than before to think
the positive attributes apply to Kerry and the negative attributes to
Bush.

In short, the current crop of persuadables isn't persuaded and appears to
be ripe for Democratic gains. What's the key? One possibility is Iraq.
Persuadables are now less convinced than ever that Bush has a clear plan
for bringing the situation in Iraq to a successful conclusion—just 17
percent now think so. On the other hand, only 15 percent of persuadables
think Kerry has such a plan—not much of a difference and not even one in
Kerry's favor.

Make that difference a big one in Kerry's favor, however, and Bush's
weakness among persuadables could translate into big gains for the
Democratic ticket.

Ruy Teixeira is a joint fellow at the Center for American Progress and The
Century Foundation.

Reply via email to