Greetings Economists,
I'd like to dilate on this subject for a bit.  A good starting point would
be where Bill Lear writes,

Bill,
Or maybe with Teddy Roosevelt coming into office?  The massive
corporate consolidation begun at the end of the 19th century allowed
one-stop fundraising for parties, and nation-wide publications made
campaigning from back porches that much easier.  Guess who was left
behind?

Doyle,
Corporate influence in creation of personalities in the U.S. probably issues
from that sort of root, but that doesn't explain where personalities come
from.  Socialist countries have some sort of similar process where 'cult of
personality' is sometimes charged against major political figures.  Since
this is a pejorative I don't think the label helps us understand why people
resort to whatever it is that is being promulgated.

I'll start with a theory of my own in regard to U.S. political parties
decline.  The big decline set in after WWII.  Obviously U.S. power rose
during that period and the attack against communism was focused in the U.S.
against the left.  So dismantling parties was justified during that period.
Still that doesn't define what a personality is in terms of a media figure
like George W. Bush.  See Michael's quote,

Michael,
How is it that so much of modern political discourse concerns
personalities?  With Bush as president, we have a non entity formally in
charge, and yet the right wing agenda keeps plugging along -- even
faster than under Reagan.  Yet all Bush can communicate is his anger.
We could have an inflatable president, which could be pumped up and
presented at important occasions, and the system would be virtually
unchanged.

Yet very little discussion here and elsewhere seems to be directed at
the underlying nature of the forces in control.  So, here is my
question: what could be done to try to redirect analysis away from
personality?

Doyle,
Bush's personality is primarily what a media product gives to the average
person.  And that is what I think underlies the collapse of mass parties in
the U.S. and consequently around the world.  It seems rather obvious that if
I talk to a person on the street about my opinion about the current war aims
against Iraq, most people would rely on the mass media for what the problem
is with Iraq.  Fundamentally, when someone can turn on the TV and see Bush
the replication of the individual image (the personality of what Michael
refers to above) of Bush is what people would take seriously over my talking
to them on the street.

The same thing goes for personal relationships.  We might take seriously
what our partner thinks, but we are still going to take seriously what we
see on TV over personal contacts with 'loved' ones.  So with both individual
word content (talking to a stranger on the street), and emotional content TV
trumps that information.  That erodes the sort of personal contact structure
of mass political parties.  And that is what pulled down mass parties.

In particular a media produced image of a human being we 'trust'.  To put in
more contemporary terms using Peer to Peer business structures, trust of the
files we use in life is a very important concern.  I use this analogy for a
good reason.  P2P business models are challenging contemporary models of
entertainment industry property rights.  The challenge is the costs of
copying one image or file from person to person and how to understand where
the money is to be collected from the masses.  Hence the trust about file
integrity, and where money is to be made is up for grabs.

A George W. Bush personality in the media is denigrated often enough,

Michael,
We could have an inflatable president, which could be pumped up and
presented at important occasions, and the system would be virtually
unchanged.

Doyle,
but the point is much more serious than that.  Another way to describe that
personality Michael skewers would be a software agent.  In other words some
sort of Avatar that each person uses in their computer program that
substitutes for the information structure we must use as human beings "face
to face" for social structure building.  Michael is skeptically saying that
an avatar is a poor substitute for a real human being, and perhaps that in
the place of a President we want someone competent and intelligent in a real
person.  I don't think that addresses the idea of personalities in part it
elides how it is that major political figures can have personal contact with
millions and billions of people except through media.  An Avatar (a computer
generated animated figure in video games and teaching applications) is a
distillation of face contact information human beings rely upon as the place
holders of information conduits between other human beings.  We all can go
into the landscape and look at the vast ocean of information and learn
something.  But the human social structure is built upon specific structures
of voice and face (visual) information.  This is what is being manufactured
by the media.  And we have to have television available for this to have a
real impact upon how social structure is built.

This points up the problem with relying upon words alone in media.
Newspapers cannot compete with Television because the conduit or networked
structure of human society is not adequately carried by words alone.
Further more this network problem is about the pipeline characteristics of
the system.  A movie or tv show while not interactive like an avatar carries
a formidable amount of information per second.  If socialist are to address
'personality' we must address what is being manufactured and what the masses
need in that product.  That underlies the collapse of telecoms around the
insane broadband build out of the ninties.

The framework of personality being manufactured is the social network
structure of human society.  It is not just a legal right and wrong, but the
literal sense of emotional connection of human society.  It may seem
peculiar to think of the smiling media face of 'big brother' as a necessary
structure to social life, but the pejorative image masks the need to
manufacture with media a structure of human society via media that supplants
the weak processes face to face communications provide us with now.  The
literary concept of 'big brother' was aimed at criticizing communist
personalities, but the economic system has a different lesson for us.  P2P
computing tells us that file sharing is very important.  And Trust is a
grave or serious issue in that world.  The asinine entertainment figures
pleading about piracy on television tell us how important 'trust' is to
business.  But society needs a framework that works well for human beings.

This framework is very complex.  A good example is disability rights
movement in two areas, Autism, and Dyslexia.  In California 90% of disabled
students are being rejected from High School graduation for the High School
test scores they produce because the test are deliberately made impossible
for disabled people to use in their cognitive structure.  Able brilliant
Autistics, and Dyslexics are being singled out for gross discrimination and
oppression because the framework being promulgated by the criminal anti
disabled scum of the the California State government are designed to condemn
the Disabled to a life in living hell.

A framework of P2P computing with avatars (built to meet rigorous communal
standards of social structure needs) is a key political direction for mass
political social life.  Personalities are not a moral issue but the outcome
of media standards and practices which either serve the needs of the
capitalist class or the working class.  Just as the working class needs and
requires national health care, so the working class needs and requires a
personality and media structure commiserate with the loving world of
socialism.
thanks,
Doyle Saylor

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