For those who had trouble connecting, Italo will organise a follow-up call using an alternative system (eg Jitsi) in another two or three weeks.
Feel free to add any thoughts below! Marketing call 17 May 2016 Attendees: Mike Saunders Italo Vignoli Sophie Gautier Franklin Weng Rajesh Ranjan Chandrakant Dhutadmal Agenda: 1. Announcement of LibreOffice 5.2: team brainstorming -> Large number of features and improvements, more than in 5.1 -> Announcements and press packs in local languages for Asian markets -> We have list of journalists and can see when they open press releases -> Tagline or theme -- 5.2 has existing features that are now more prominent with toolbar buttons / shortcuts -- "Unleash the hidden power"? 2. Preparation of announcement materials: discussion of needs -> Italo and Mike start working on this at end of May; will share a list for comments -> Main press release + one technical release + "Road to LO 5.2" (highlights of previous main releases) -> Talk about Document Liberation Project in press releases to raise awareness -- "LibreOffice 5.2 uses libraries from the Document Liberation Project..." -> Show how Calc has improved in number of features and compatibility with Excel -- feature gap is slimming down, show with screenshots? -> Start circulating press kid in early June for comments, and everyone to add their needs -> We can produce press releases for single markets, on request -> Indian press release: translate into 20 languages used in the country that are also supported by LO 3. Organization of pre-announcements for journalists -> 1 week before: finish slides and notes so that NLPs can do media briefings in their own languages -> 2 days before announcement: calls in different territories -> Conference calls for media training so that other community members are at ease talking to journalists 4. Creation of specific badges/barnstars for LibreOffice 5.2 -> Barnstars haven't really taken off in May campaign 5. Launch of "Week/Month of LibreOffice 5.2" in August? -> Easy to repeat from May campaign -> Can be reproduced locally or for specific territory -> Might make sense for specific time of year in other countries (eg Chinese new year?) -> Global project, but have to be strong locally -- run local campaigns to be visible at government levels -> Taiwan: discussion moving on from ODF to actually using LibreOffice, in same way as UK with local developer teams. Version for Taiwanese govt to be developed? -> ODF files saved by MS Office causing issues, hence discussion about moving to LO. So promote earlier? -> Set up "Month of LibreOffice" campaign (not just for a specific release) for Taiwanese market -> Release pace may look too fast compared to MS Office. That's why we have "families" (5.x). It's OK to update once a year, not every six months -> People may assume that LO file format changes with every release, like with some software -- we should stress that ODF stays the same. So you don't need to update constantly 6. LibreOffice events around the world (e.g. FUEL/GILT in India) -> FUEL/GILT is September 30. One of the largest conferences; worth targeting Indian govt. audience; good opportunity for TDF to discuss and convince govt about ODF -> Community in India needs to learn more about migrations -- but shouldn't be big problem getting big support in India -> Five countries (eg UK, Netherlands) working on making ODF mandatory, so some examples to show to Indian govt 7. Other topics suggested by participants -> Some big migration documents in Italian; may be worth showing to governments in other territories, and then look at translations if there's interest -> Trainer certification: some great trainers in Taiwan, but many are only familiar with one part of the software (eg just Writer), whereas LO training requires knowledge of most/all components -> Franklin can help with finding and certifying more people in Taiwan -- Italo Vignoli - LibreOffice Marketing & PR mobile +39.348.5653829 - email / jabber it...@libreoffice.org hangout / jabber italo.vign...@gmail.com - skype italovignoli GPG Key ID - 0xAAB8D5C0 DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0 -- To unsubscribe e-mail to: projects+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/projects/ All messages sent to this list will be publicly archived and cannot be deleted
