Apologies - There were a few minor bugs in the initial markup:
- I forgot the business function.
- The datatype for the price was xsd:string instead of xsd:float.
- The legal name had no language tag.

The correct examples are at

http://ebusiness-unibw.org/pipermail/goodrelations/2010-May/000215.html


On 03.05.10 10:38, Martin Hepp (UniBW) wrote:
Dear all:

Some people think that the GoodRelations ontology for e-commerce (http://purl.org/goodrelations/) is powerful, but complex. I think it is important for everybody in the community to know that GoodRelations can be as simple (or simpler) than any more lightweight approach for product markup, as long as you compare the same level of granularity.

Below, please find an example of offering a car for sales in just ten (!) triples.

Of course, you can do more with GoodRelations than just encoding a price and carrying the semantics of the product itself in a string.

The important message in here is that simple chunks of data are as simple in GoodRelations as they are in hProduct/hListing microformats, Google's RDFa vocabulary, or the Open Graph product markup.

The key difference is that GoodRelations has a much more extensible and, in my biased ;-) judgement: cleaner, conceptual model so that IF you have more granular data available, THEN you can expose it, and make your products more findable on the Web.

For example, GoodRelations distinguishes between products and product models / datasheets. That allows for powerful linking between individual items and rich technical specifications from the manufacturer's page.

The Open Graph approach seems to use a plain "topic" semantics, which mixes items, datasheets, and offers.

Please keep that in mind and spread the word.

Here is the markup.

Best wishes

Martin



--
--------------------------------------------------------------
martin hepp
e-business&  web science research group
universitaet der bundeswehr muenchen

e-mail:  h...@ebusiness-unibw.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
         http://www.heppnetz.de/ (personal)
skype:   mfhepp
twitter: mfhepp

Check out GoodRelations for E-Commerce on the Web of Linked Data!
=================================================================

Project page:
http://purl.org/goodrelations/

Resources for developers:
http://www.ebusiness-unibw.org/wiki/GoodRelations

Webcasts:
Overview - http://www.heppnetz.de/projects/goodrelations/webcast/
How-to   - http://vimeo.com/7583816

Recipe for Yahoo SearchMonkey:
http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey

Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://www.slideshare.net/mhepp/semantic-webbased-ecommerce-the-goodrelations-ontology-1535287

Overview article on Semantic Universe:
http://www.semanticuniverse.com/articles-semantic-web-based-e-commerce-webmasters-get-ready.html

Tutorial materials:
ISWC 2009 Tutorial: The Web of Data for E-Commerce in Brief: A Hands-on 
Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
http://www.ebusiness-unibw.org/wiki/Web_of_Data_for_E-Commerce_Tutorial_ISWC2009


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