On Fri, 2007-06-01 at 09:57 +0100, James Gardner wrote:
> Ben and I have started thinking again about what really makes Pylons 
> different from other web frameworks and how we can best highlight those 
> differences in the Pylons marketing to help attract people to the 
> community and see Pylons gain further recognition and adoption.


I'd just like to pipe up with my two cents.

1) I like the current logo, especially as it's used in the "powered by"
image.  

2) As far as the project name goes, Pylons may not be wonderful, but
it's certainly no worse than "TurboGears" or "Ruby on Rails".

3) As far as the URL, pylonshq.org isn't wonderful, but at least it's
short, and frankly I doubt it matters.  People don't type URLs, they
click links.  No one cares.  I would be tempted to get all of
pylonshq.com/org and pylons-hq.com/org just to help people who do typo
them in and aren't 100% certain of the spelling. 


Overall, I think the key thing to remember here is that the target
audience is developers and I don't think these are going to be the
primary concerns for a developer visiting the site for the first time.


Here's a few things I *do* think are important:

1) Overall finish.  I know this is part of what this thread is about,
but I think focusing too much on the details (logo, URL, etc) and
ignoring the larger picture is a mistake.  The site needs to look
polished and that involves a bigger vision.  I'd prioritize it roughly
as: organization, color schemes, logo.  The biggest problem with the
current site revolves around the first two items.  Honestly the color
scheme isn't bad (mochikit.com uses similar colors to good effect), but
it needs better organization to make it appear more friendly to
first-time visitors (the three-box navigation mochikit and 1000 other
sites present may be a bit overused, but frankly that's because it's so
effective). 

2) Fast information. RoR (and then TG) showed the power of the
screencast.  People want a quick overview of how things are done in a
framework.  Screencasts turned out to be excellent for this purpose.  

3) Completeness.  Right now there are out-of-date examples, off-site
links related to core features, examples that openly question whether
they are doing it right, etc.  Documentation is important and new
visitors are going to at least peruse it to see if it looks adequate to
stake their projects on.  Even if we can't have complete docs, we need
to at least fix what's there.  

4) References.  Know of a large/cool/hip site that uses Pylons?  Get it
on the front page.  A big concern for developers is whether or not a
framework can handle their site without tons of hardware and
hair-pulling (although somehow RoR seems to transcend that requirement).

Django at least gets 3 and 4 dead on, and this is arguably the root of
much of that project's success.  RoR gets 1,2 and 4 right (even if 4 is
badly misleading).  TG gets 1 mostly right, 2 mostly right, fakes 3 and
is catching up on 4.  Pylons doesn't get any right, but at least fakes 3
almost as good as TG.  

I'm not complaining about the current state (well, aside from docs), but
if there's going to be a big push to address Pylon's marketing, I think
these are far more important than a logo.

Cliff


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