Looks like you can get the noBS version for about half the price.  
http://velocity-dev.com/index.php/product/rims/nobs-700c

Looks like the premium price on the Atlas is for the finish work.

On Friday, April 19, 2013 10:24:20 AM UTC-5, Montclair BobbyB wrote:
>
> They sure look nice, but the $107 price tag (to me) is way over the top... 
>  There are many great alternatives for MUCH less $...
> What's so special about these rims to justify a price over $100 ??? 
>
> BB
>
>
>
> On Thursday, April 18, 2013 9:54:58 PM UTC-4, Mike Schiller wrote:
>>
>> Grant mentioned the new beefy touring Atlas rim again, to be made by 
>> Velocity right here in the USA. This time I detected a tone like it was 
>> already a reality.
>> Checked the Velocity website and it is now listed in 26", 650B and 700C. 
>>   http://velocity-dev.com/index.php/product/rims/atlas-584
>> Wide at 25.4 and beefy at 590 gms for the 650B size.   
>> should be a great rim for big knobbies and heavy duty touring.
>>
>> ~mike
>>
>>

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