Re: [Blackbelly] good Craigslist ad to use as a model

[Michael Smith]

That is a great ad, and only about an hour north of me. Healdsburg is right 
outside California's gourmet-ordinated Napa Valley wine country. One thing, 
though, about the price. You can ask whatever you want, but the market will 
tell you what they are worth. Perhaps this informed breeder can ask that much 
because they do have well trained chefs locally. If they are on this list, it 
could be great if they introduce themselves. If they are not, I might email 
them and let them know about it. They would be a great addition our knowledge 
pool.

In Northern California, where this market is, years ago, I bought my two best 
ewes and one ram, from a breeder in Vacaville that sold them to me for $40 a 
head. I knew a good deal when I had it and grabbed the best 3 I saw and got out 
of there before they changed their mind :-). They put out the best-looking AB 
lambs of any in my small herd.

Michael, Perino Ranch Blackbellies

> On Oct 10, 2015, at 3:01 PM, Carol Elkins  wrote:
> 
> I was very impressed with this Craigslist ad for American Blackbelly sheep. 
> The owner has done a great job talking about the benefits of the breed, of 
> building the reader's confidence that the owner is a good person to do 
> business with, and has priced the sheep at what I believe is a fair value -- 
> $325-$400 each.
> 
> http://sfbay.craigslist.org/nby/grd/5260382151.html
> 
> The only way the American Blackbelly breed as a whole will begin to command 
> higher prices is by breeders recognizing the gourmet quality lamb and 
> easy-care sheep that they have and working harder to market those traits. 
> Every week I see so many ads for mutt hair sheep selling for $75 to $125 as 
> adults. Gaack! They are worth at least $300 as freezer lamb! And American 
> Blackbelly are even better!
> 
> It just takes a bit of extra work to have some business cards printed ($10 
> for 500 cards at Vistaprint.com) and to hand them out to everyone you meet. 
> Make sure your doctors get a card, and pin a card up at the local health food 
> store and anywhere else diet-conscious, health-conscious people hang out who 
> are willing to spend money on gourmet-quality, all-natural, chemical free 
> lamb. Find a way to help those people buy your sheep and get it butchered. 
> Know how to help them BEFORE they contact you so that when they do, you'll 
> have all of their questions answered and their problems solved. Once they 
> taste your lamb, they will be lifetime customers. Market your sheep by 
> becoming an evangelist for the breed--if you've eaten your home-grown lamb, 
> you already know that it can easily compete with the best t-bone steak 
> available AND WIN! Quit keeping this to yourself, and spread the word.
> 
> The only people who can increase the value of your sheep breed is YOU!
> 
> Carol
> 
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Re: [Blackbelly] good Craigslist ad to use as a model

[David G2]

Michael,

We are in Sebastopol and maintain between 20 and 30 American Blackbelly sheep 
depending on the time of year.  We butcher 7-8 lambs and sell about 200-300 lbs 
of meat once a year for $10-11 per lb wrapped weight.  Around here a live 
blackbelly sheep runs $150 to $250, sometimes more.

David Sussman


> On Oct 11, 2015, at 08:37, Michael Smith  wrote:
> 
> That is a great ad, and only about an hour north of me. Healdsburg is right 
> outside California's gourmet-ordinated Napa Valley wine country. One thing, 
> though, about the price. You can ask whatever you want, but the market will 
> tell you what they are worth. Perhaps this informed breeder can ask that much 
> because they do have well trained chefs locally. If they are on this list, it 
> could be great if they introduce themselves. If they are not, I might email 
> them and let them know about it. They would be a great addition our knowledge 
> pool.
> 
> In Northern California, where this market is, years ago, I bought my two best 
> ewes and one ram, from a breeder in Vacaville that sold them to me for $40 a 
> head. I knew a good deal when I had it and grabbed the best 3 I saw and got 
> out of there before they changed their mind :-). They put out the 
> best-looking AB lambs of any in my small herd.
> 
> Michael, Perino Ranch Blackbellies
> 
>> On Oct 10, 2015, at 3:01 PM, Carol Elkins  wrote:
>> 
>> I was very impressed with this Craigslist ad for American Blackbelly sheep. 
>> The owner has done a great job talking about the benefits of the breed, of 
>> building the reader's confidence that the owner is a good person to do 
>> business with, and has priced the sheep at what I believe is a fair value -- 
>> $325-$400 each.
>> 
>> http://sfbay.craigslist.org/nby/grd/5260382151.html
>> 
>> The only way the American Blackbelly breed as a whole will begin to command 
>> higher prices is by breeders recognizing the gourmet quality lamb and 
>> easy-care sheep that they have and working harder to market those traits. 
>> Every week I see so many ads for mutt hair sheep selling for $75 to $125 as 
>> adults. Gaack! They are worth at least $300 as freezer lamb! And American 
>> Blackbelly are even better!
>> 
>> It just takes a bit of extra work to have some business cards printed ($10 
>> for 500 cards at Vistaprint.com) and to hand them out to everyone you meet. 
>> Make sure your doctors get a card, and pin a card up at the local health 
>> food store and anywhere else diet-conscious, health-conscious people hang 
>> out who are willing to spend money on gourmet-quality, all-natural, chemical 
>> free lamb. Find a way to help those people buy your sheep and get it 
>> butchered. Know how to help them BEFORE they contact you so that when they 
>> do, you'll have all of their questions answered and their problems solved. 
>> Once they taste your lamb, they will be lifetime customers. Market your 
>> sheep by becoming an evangelist for the breed--if you've eaten your 
>> home-grown lamb, you already know that it can easily compete with the best 
>> t-bone steak available AND WIN! Quit keeping this to yourself, and spread 
>> the word.
>> 
>> The only people who can increase the value of your sheep breed is YOU!
>> 
>> Carol
>> 
>> ___
>> This message is from the Blackbelly mailing list
>> Visit the list's homepage at %http://www.blackbellysheep.info
> ___
> This message is from the Blackbelly mailing list
> Visit the list's homepage at %http://www.blackbellysheep.info
___
This message is from the Blackbelly mailing list
Visit the list's homepage at %http://www.blackbellysheep.info

[Blackbelly] good Craigslist ad to use as a model

[Carol Elkins]

I was very impressed with this Craigslist ad for American Blackbelly 
sheep. The owner has done a great job talking about the benefits of 
the breed, of building the reader's confidence that the owner is a 
good person to do business with, and has priced the sheep at what I 
believe is a fair value -- $325-$400 each.


http://sfbay.craigslist.org/nby/grd/5260382151.html

The only way the American Blackbelly breed as a whole will begin to 
command higher prices is by breeders recognizing the gourmet quality 
lamb and easy-care sheep that they have and working harder to market 
those traits. Every week I see so many ads for mutt hair sheep 
selling for $75 to $125 as adults. Gaack! They are worth at least 
$300 as freezer lamb! And American Blackbelly are even better!


It just takes a bit of extra work to have some business cards printed 
($10 for 500 cards at Vistaprint.com) and to hand them out to 
everyone you meet. Make sure your doctors get a card, and pin a card 
up at the local health food store and anywhere else diet-conscious, 
health-conscious people hang out who are willing to spend money on 
gourmet-quality, all-natural, chemical free lamb. Find a way to help 
those people buy your sheep and get it butchered. Know how to help 
them BEFORE they contact you so that when they do, you'll have all of 
their questions answered and their problems solved. Once they taste 
your lamb, they will be lifetime customers. Market your sheep by 
becoming an evangelist for the breed--if you've eaten your home-grown 
lamb, you already know that it can easily compete with the best 
t-bone steak available AND WIN! Quit keeping this to yourself, and 
spread the word.


The only people who can increase the value of your sheep breed is YOU!

Carol

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