Re: [board-discuss] Discussion about options available with marketing plan draft and timetable

2020-07-10 Thread Gustavo Buzzatti Pacheco
 Hi Andreas, @!

On Thu, Jul 9, 2020 at 11:18 AM kainz.a  wrote:

> ..
> As I wrote, community edition is fine for me. Fun Project, Fantastic
> People will be something like a backup which describes the LibreOffice
> community and can be from my point of view a bit more motivated to donate
> or use an enterprise release (for companies).
>

Thanks for sharing this amazing concept in some past email!

Let me suggest my cents (instead 'LibreOffice Community Edition') based on
it: 'LibreOffice for People'.

Best!
Gustavo.


On Fri, Jul 10, 2020 at 12:46 PM kainz.a  wrote:

> Thank Thorston
>
> I think the discussion was well and we have now something we can work with.
>
> LibreOffice Community Edition
>
> If we wait for another 6 months nothing will happen. Only the spirit will
> go away and the community need a clear message how future will be.
>
> Design proposals can be done until next week meeting on 17.07. for
> LibreOffice and also for the webpage if we have a go for LibreOffice
> Community Edition. So that in the meeting you can vote for something to
> implement.
>
> So please give feedback in the design irc what are the guidelines.
>
> Cheers
> Andreas_k
>
> Michael Meeks  schrieb am Fr., 10. Juli
> 2020, 16:27:
>
>>
>>
>> On 10/07/2020 11:12, Florian Effenberger wrote:
>> > With all the feedback received, I strongly propose to leave 7.0 without
>> > tagging and finalize the plan for a later release.
>>
>> I share Thorsten's view. While I've generally been a big
>> proponent of
>> getting everything nailed down in one try, I would strongly prefer to
>> get a weaker solution "Community Edition" out which seems to be
>> collecting a weight of support against Personal. That support arriving
>> even before we had a clear write-up of the issues we want to solve.
>> Perhaps we can iterate it based on feedback, we at least generate some
>> hard data on its effectiveness.
>>
>> I would also really like to avoid stalling effective improvements
>> to
>> our website to encourage enterprises to support the project. The
>> improvements there to date have been really small and incremental, and
>> as we now know ineffective.
>>
>> > I know there are concerns this would delay things
>> > infinitely and nothing will happen,
>>
>> Ultimately, we're getting press, and interest, and relevance, and
>> feedback from the community: integrating that into something better
>> while people are interested sounds good to me. I'm sure marketing can
>> turn that into a success story.
>>
>> It is now widely known that the status-quo is working
>> extraordinarily
>> poorly. Rather than accepting and extending that for six months - I'd
>> prefer to use the momentum to encourage at least some improvement.
>>
>> > The name “Personal” excludes even small educational organizations, which
>> > are a part as per slide 29. It also excludes small NGOs - thinking of
>> > the local street worker office with two volunteers, or the youth care
>> ...
>> > but still, I think “Personal” sets the frame too strict.
>> ...> Also, if we go to universities for the budgeted campus ambassador
>> > program, with the above wording, even using in smaller working groups
>> ...
>> > I know the plan is to draw a line somewhere, but the above, at least for
>> > a non-native speaker, feels quite narrow.
>>
>> I really don't think we want to discourage contributing to
>> LibreOffice.
>> That's why it's important we get our marketing right.
>>
>> However carving out Education, Universities, NGOs, youth care - as
>> markets which should not support the project financially is really
>> unhelpful.
>>
>>  It is hard to predict the future, and the best predictions are
>> sold to
>> people rather than being free but checkout:
>>
>> https://www.gminsights.com/industry-analysis/collaboration-software-market
>>
>> This has a pretty pie-chart in it "Canada Collaboration Software
>> Market
>> share by Application 2026":
>>
>>
>> https://www.gminsights.com/assets/img/collaboration-software-market-by-application.png
>>
>> Education is approaching 25% of that.
>>
>> In recent time, Education has been a bright point for actually
>> contributing to the ecosystem.
>>
>> As one example - we can now build and run on iOS and tablets
>> because of
>> a single education area in Switzerland - as well as a big chunk of
>> Adfinis and Collabora's investment. Perhaps a good thing we didn't tell
>> them that they don't have to contribute or get support.
>>
>> Education sales has helped to fuel a similarly significant chunk
>> of
>> C'bras development team via sales in lockdown.
>>
>> It is quite unclear to me why some segments that pay for a premis,
>> heating, lighting, hardware, sysadmin time, network bandwidth,
>> deployment, a Windows OS ;-) and more should not be encouraged to
>> contribute to LibreOffice's growth.
>>
>> For our friends, we can sooth their conscience and tell 

Re: [board-discuss] Re: [tdf-members] Personal: and software freedom.

2020-07-10 Thread Olivier Hallot
Hi

Em 10/07/2020 09:59, Kev M escreveu:
> Also to add,
> 
> Why not call it LibreOffice Vanilla?

Please don't.

FWIW, vanilla out of the nerd or English-centric bubble is a flavor for
ice cream or sweet dessert. Such name diminish the software, and
everything else that is around LibreOffice out of this bubble.

Regards
-- 
Olivier Hallot
LibreOffice Documentation Coordinator
Comunidade LibreOffice
Rio de Janeiro - Brasil - Local Time: UTC-03:00
http://tdf.io/joinus

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Re: [board-discuss] Discussion about options available with marketing plan draft and timetable

2020-07-10 Thread Daniel Armando Rodriguez
Many people from the hispanic Community is in favor of Community tag, 
myself included. This term identifies pretty well a group of people who 
are passionate, in this case about a free and open tool.


However, the adoption of such an appellation must be communicated in an 
appropriate manner and with sufficient notice so that everyone is 
prepared.


Having said that, I agree with Florian's statement about postponing the 
tag implementation until the next major version. With the definition of 
a timetable with the key dates involved and an strong communication 
strategy.




El 2020-07-10 07:12, Florian Effenberger escribió:

Hello,

first and foremost, thanks a lot to everyone for taking on the
challenging task to work on a marketing plan. I am sure this was not
easy, so thanks to all of you for your work on this - and thanks to
the board for the transparent communication in public!

With all the feedback received, I strongly propose to leave 7.0
without tagging and finalize the plan for a later release.

Let’s use this time to come to a conclusion here in public, hear the
community members and find something that works for everyone. First, I
doubt we will achieve something positive if we rush things through.
Second, adding one tag in 7.0 and then change it to another tag in 7.1
is likely to cause confusion. Third, the demand is to have something
durable (the plan covers 2020-2025), something to rely on that doesn't
change all of the time.


Timeline:

To have a concrete timeline, I would have proposed 7.0.3 for a final
decision, not only because enterprises likely rather deploy .0.3 over
.0.0, but also because it will be published around our annual
LibreOffice Conference in October, and as such provides a good
messaging opportunity. However, I understand UI changes in minor
versions are not a good idea, so 7.1 might be a better choice.

I know there are concerns this would delay things infinitely and
nothing will happen, but I sincerely do hope we have some options
between a rock and a hard place. :-) That means driving forward a
concrete timeline with deadlines, to not let this topic slip out of
sight.


Personal vs. Community:

If I absolutely had to decide between “Personal Edition” and
“Community Edition”, I would clearly favor the latter.

The name “Personal” excludes even small educational organizations,
which are a part as per slide 29. It also excludes small NGOs -
thinking of the local street worker office with two volunteers, or the
youth care facility that hosts lots of FLOSS events, or the little
kindergarten in town. Also, thinking of all the other fellow FLOSS
organizations or other smaller foundations who likely prepare their
annual filings (which are also “strategic documents”) with LibreOffice
- would we want to discourage them from using TDF-provided LibreOffice
for their association tasks?

Personal to me means for the individual use only. A personal website,
in   comparison to the website of the NGO I work for. A personal bank
account, in comparison to an association one's. Now I acknowledge we
don't talk about a legal license condition for LibreOffice, but about
the framing and messaging - but still, I think “Personal” sets the
frame too strict.

Also, if we go to universities for the budgeted campus ambassador
program, with the above wording, even using in smaller working groups
(“I show you how to write your final thesis with LibreOffice”) could
sound to be discouraged.

I know the plan is to draw a line somewhere, but the above, at least
for a non-native speaker, feels quite narrow.

Then, I also received feedback that “Community” can be read as an open
core model or there’s no understanding in the general public what an
open source community is, so it might be worth rethinking this as well
- which is why 7.0, to be published in a month from now, is on too
short notice for introducing a tag.


Relevance of Statutes and Regulations:

In course of the discussion, also the statutes were mentioned several
times. Although I know their history and their ideas quite well, I
don’t think the discussion is so much about regulations already at
this point - much more important is the mutual understanding of what
we want. From that point on, let’s see what we can do. We all grow and
learn, regulations change, and more than once TDF has shown it’s will
and ability to fight for good things. I want to contribute that we can
have this discussion in the same positive and creating spirit.


Explanatory Texts:

Next to the tagging, also the various texts need to be agreed on and
translated, like in the start center, the about dialog and the start
center sidebar - and the same thoughts as for the actual tagging
apply, how strict should the frame be set.

Legally, the license permits that organizations can use LibreOffice
without contributing back - in the end, it’s free software. They do
what the license allows them. We can't forbid it.

What we want to do is to very strongly encourage them, 

Re: [board-discuss] Discussion about options available with marketing plan draft and timetable

2020-07-10 Thread kainz.a
Thank Thorston

I think the discussion was well and we have now something we can work with.

LibreOffice Community Edition

If we wait for another 6 months nothing will happen. Only the spirit will
go away and the community need a clear message how future will be.

Design proposals can be done until next week meeting on 17.07. for
LibreOffice and also for the webpage if we have a go for LibreOffice
Community Edition. So that in the meeting you can vote for something to
implement.

So please give feedback in the design irc what are the guidelines.

Cheers
Andreas_k

Michael Meeks  schrieb am Fr., 10. Juli 2020,
16:27:

>
>
> On 10/07/2020 11:12, Florian Effenberger wrote:
> > With all the feedback received, I strongly propose to leave 7.0 without
> > tagging and finalize the plan for a later release.
>
> I share Thorsten's view. While I've generally been a big proponent
> of
> getting everything nailed down in one try, I would strongly prefer to
> get a weaker solution "Community Edition" out which seems to be
> collecting a weight of support against Personal. That support arriving
> even before we had a clear write-up of the issues we want to solve.
> Perhaps we can iterate it based on feedback, we at least generate some
> hard data on its effectiveness.
>
> I would also really like to avoid stalling effective improvements
> to
> our website to encourage enterprises to support the project. The
> improvements there to date have been really small and incremental, and
> as we now know ineffective.
>
> > I know there are concerns this would delay things
> > infinitely and nothing will happen,
>
> Ultimately, we're getting press, and interest, and relevance, and
> feedback from the community: integrating that into something better
> while people are interested sounds good to me. I'm sure marketing can
> turn that into a success story.
>
> It is now widely known that the status-quo is working
> extraordinarily
> poorly. Rather than accepting and extending that for six months - I'd
> prefer to use the momentum to encourage at least some improvement.
>
> > The name “Personal” excludes even small educational organizations, which
> > are a part as per slide 29. It also excludes small NGOs - thinking of
> > the local street worker office with two volunteers, or the youth care
> ...
> > but still, I think “Personal” sets the frame too strict.
> ...> Also, if we go to universities for the budgeted campus ambassador
> > program, with the above wording, even using in smaller working groups
> ...
> > I know the plan is to draw a line somewhere, but the above, at least for
> > a non-native speaker, feels quite narrow.
>
> I really don't think we want to discourage contributing to
> LibreOffice.
> That's why it's important we get our marketing right.
>
> However carving out Education, Universities, NGOs, youth care - as
> markets which should not support the project financially is really
> unhelpful.
>
>  It is hard to predict the future, and the best predictions are
> sold to
> people rather than being free but checkout:
>
> https://www.gminsights.com/industry-analysis/collaboration-software-market
>
> This has a pretty pie-chart in it "Canada Collaboration Software
> Market
> share by Application 2026":
>
>
> https://www.gminsights.com/assets/img/collaboration-software-market-by-application.png
>
> Education is approaching 25% of that.
>
> In recent time, Education has been a bright point for actually
> contributing to the ecosystem.
>
> As one example - we can now build and run on iOS and tablets
> because of
> a single education area in Switzerland - as well as a big chunk of
> Adfinis and Collabora's investment. Perhaps a good thing we didn't tell
> them that they don't have to contribute or get support.
>
> Education sales has helped to fuel a similarly significant chunk of
> C'bras development team via sales in lockdown.
>
> It is quite unclear to me why some segments that pay for a premis,
> heating, lighting, hardware, sysadmin time, network bandwidth,
> deployment, a Windows OS ;-) and more should not be encouraged to
> contribute to LibreOffice's growth.
>
> For our friends, we can sooth their conscience and tell them that
> using
> the Personal or Community version is just fine for them, and that we
> contribute for them - or whatever =) that's easy to do personally
> surely? That means we can help our friends and neighbours while not
> killing the market for whole segments.
>
> > What we want to do is to very strongly encourage them, convince them,
> > make things clear to them, because the project can only survive if there
> > is sufficient funding, and the ecosystem is one of several key
> > parameters for the success of TDF - we wouldn't be where we are without
> > all of you, all of the community.
>
> Thanks for those words.
>
> > I find it much easier to celebrate things with a positive 

Re: [board-discuss] Discussion about options available with marketing plan draft and timetable

2020-07-10 Thread Michael Meeks



On 10/07/2020 11:12, Florian Effenberger wrote:
> With all the feedback received, I strongly propose to leave 7.0 without
> tagging and finalize the plan for a later release.

I share Thorsten's view. While I've generally been a big proponent of
getting everything nailed down in one try, I would strongly prefer to
get a weaker solution "Community Edition" out which seems to be
collecting a weight of support against Personal. That support arriving
even before we had a clear write-up of the issues we want to solve.
Perhaps we can iterate it based on feedback, we at least generate some
hard data on its effectiveness.

I would also really like to avoid stalling effective improvements to
our website to encourage enterprises to support the project. The
improvements there to date have been really small and incremental, and
as we now know ineffective.

> I know there are concerns this would delay things
> infinitely and nothing will happen,

Ultimately, we're getting press, and interest, and relevance, and
feedback from the community: integrating that into something better
while people are interested sounds good to me. I'm sure marketing can
turn that into a success story.

It is now widely known that the status-quo is working extraordinarily
poorly. Rather than accepting and extending that for six months - I'd
prefer to use the momentum to encourage at least some improvement.

> The name “Personal” excludes even small educational organizations, which
> are a part as per slide 29. It also excludes small NGOs - thinking of
> the local street worker office with two volunteers, or the youth care
...
> but still, I think “Personal” sets the frame too strict.
...> Also, if we go to universities for the budgeted campus ambassador
> program, with the above wording, even using in smaller working groups
...
> I know the plan is to draw a line somewhere, but the above, at least for
> a non-native speaker, feels quite narrow.

I really don't think we want to discourage contributing to LibreOffice.
That's why it's important we get our marketing right.

However carving out Education, Universities, NGOs, youth care - as
markets which should not support the project financially is really
unhelpful.

 It is hard to predict the future, and the best predictions are sold to
people rather than being free but checkout:

https://www.gminsights.com/industry-analysis/collaboration-software-market

This has a pretty pie-chart in it "Canada Collaboration Software Market
share by Application 2026":

https://www.gminsights.com/assets/img/collaboration-software-market-by-application.png

Education is approaching 25% of that.

In recent time, Education has been a bright point for actually
contributing to the ecosystem.

As one example - we can now build and run on iOS and tablets because of
a single education area in Switzerland - as well as a big chunk of
Adfinis and Collabora's investment. Perhaps a good thing we didn't tell
them that they don't have to contribute or get support.

Education sales has helped to fuel a similarly significant chunk of
C'bras development team via sales in lockdown.

It is quite unclear to me why some segments that pay for a premis,
heating, lighting, hardware, sysadmin time, network bandwidth,
deployment, a Windows OS ;-) and more should not be encouraged to
contribute to LibreOffice's growth.

For our friends, we can sooth their conscience and tell them that using
the Personal or Community version is just fine for them, and that we
contribute for them - or whatever =) that's easy to do personally
surely? That means we can help our friends and neighbours while not
killing the market for whole segments.

> What we want to do is to very strongly encourage them, convince them,
> make things clear to them, because the project can only survive if there
> is sufficient funding, and the ecosystem is one of several key
> parameters for the success of TDF - we wouldn't be where we are without
> all of you, all of the community.

Thanks for those words.

> I find it much easier to celebrate things with a positive message than

Problem is; this celebration party is great - but currently has nearly
zero attendees =) The hosts are tapping their watches and wondering if
they even bothered to send an invitation out =)

I would really like to see some messaging that we can show is effective.

> TDF is no different in this regard! We ourselves, we use lots of free
> software as an organization - be it for web, database, file services,
> mail, chat, conferencing and other servers. We have the skills in-house
> and we often rely on pre-compiled binaries from free software projects.
> We do contribute back e.g. by supporting upstream development, doing
> advocacy and working together on a common goal.

I think this is generally acceptable in the society of FLOSS projects
because we 

Re: [board-discuss] Discussion about options available with marketing plan draft and timetable

2020-07-10 Thread Thorsten Behrens
Hi Flo, *,

Florian Effenberger wrote:
> first and foremost, thanks a lot to everyone for taking on the challenging
> task to work on a marketing plan. I am sure this was not easy, so thanks to
> all of you for your work on this - and thanks to the board for the
> transparent communication in public!
> 
Seconded - the feedback here & elsewhere has been overwhelmingly
positive & constructive!

> With all the feedback received, I strongly propose to leave 7.0 without
> tagging and finalize the plan for a later release.
> 
I think that would be a mistake.

- we see consensus forming now, around the community tag
- there's a unique opportunity now, with the 10 year / 7.0 marketing
  push & attention we're getting
- there's _additional_ attention now from the press, due to the
  ongoing, public discussion
  (quite a nice & balanced article:
   https://lwn.net/SubscriberLink/825598/21fb7c2a3f9358e7/)
- instead being seen from the outside as not being able to resolve
  conflicts amicably & in finite time would further the impression of
  a project mired in internal fights

I propose instead to use the available time, focus the minds, and
settle on something that seems to have broad-enough support
(LibreOffice Community Edition).

I've seen great artwork & mockups already from the design team, and it
would be a shame to let the current focus, energy & thrust fizzle out.

As it inevitably will, because the next release is 6 months out, and
for a project also relying on volunteers, real life will certainly
take over again.

One more thing:

> Relevance of Statutes and Regulations:
> 
> In course of the discussion, also the statutes were mentioned several times.
> Although I know their history and their ideas quite well, I don’t think the
> discussion is so much about regulations already at this point - much more
> important is the mutual understanding of what we want.
>
Can you (perhaps in a separate mail) clearly state that with the
current marketing plan, those allegations are baseless? Or if not,
where perhaps some care need to be taken?

> Explanatory Texts:
> 
> Next to the tagging, also the various texts need to be agreed on and
> translated, like in the start center, the about dialog and the start center
> sidebar - and the same thoughts as for the actual tagging apply, how strict
> should the frame be set.
> 
Yep - but for those, I've also seen good suggestions (and I'm more
willing to e.g. only have an inobtrusive banner instead of a wall of
text for the start center, if that makes things more palatable).

> I find it much easier to celebrate things with a positive message than with
> a negative.
>
I agree.

Two thoughts here:
 - I'm much happier with a text many here agree with, than no message
 - Whatever we do, we'll learn how effective it is, and we can iterate
   the approach for 7.1

But I very, very strongly feel the need to act for 7.0 - with a change
that is broadly acceptable, but with a _change_. Because if every
change for the LibreOffice product takes a year to iterate, any
learning & adapting we can pull up will be too slow for the internet
age.

Cheers,

-- Thorsten


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Re: [board-discuss] Re: [tdf-members] Personal: and software freedom.

2020-07-10 Thread Kev M
Also to add,

Why not call it LibreOffice Vanilla?
There's no inferences as Community or Personal have that suggest a lesser 
product. It's not called Plain, which sounds boring. Partners can sell 
Libreoffice support with the Libreoffice "powered by" or "engine" (personally 
engine sounds like it will lead to proprietary plug-ins) branding.

As Florian wrote, if I were at an NGO, school, or some other small business, 
Vanilla wouldn't be a discouraging name, but it would be a reminder that I'm 
using the gratis version with no support. It then allows certified vendors the 
freedom to do their own branding of LibreOffice.

(This would also solve the mascot issue because LO could have a vanilla tree as 
mascot which would fit the green theme. I'd like to see Tyson Tan make an anime 
character out of that.)

Jul. 10, 2020 00:15:02 Kev M :

> Nice, hadn't seen this. Thanks for pointing it out Lionel. I purchased a 
> license to support it. I like how they've framed it as LibreOffice Vanilla vs 
> LibreOffice powered by CIB.
> 
> I agree with your other points too Lionel and you've communicated it in a way 
> I was looking to in an earlier post. There is definitely a gap in the ability 
> for small businesses and individuals who want to support the project to pay 
> for it. Automation is key. Though I see this CIB option is good for Windows 
> users, but not those that don't want to use the Microsoft Store.
> 
> Personally, in the IT world, I usually ignore the "contact us for pricing" 
> vendors; you have to chat with someone for 30-60 minutes to try to get them 
> to tell you how expensive their software is.. it's easier just to find a 
> competing vendor that has a price calculator on their site.
> 


Re: [board-discuss] Re: [tdf-members] Personal: and software freedom.

2020-07-10 Thread Kev M
Hey Michael,

That's fair, I think then what Lionel is saying makes sense. There should be a 
automated/listed price version for small enterprises and individual users that 
want support or just to support. Maybe a different vendor would handle this 
segment of the market with a partnership with Collabora to provide large 
enterprise /corporate support.

I do wonder what the market spread is for company size. Without evidence but I 
think there is a large segment that are SMEs that would be willing to pay for 
tech support if it was less than other office software. WPS Office has a whole 
business line on selling a $50 annual subscription to their templates.

It is rather off topic but I don't see revenue as separate from the purpose of 
the marketing plan as it was formulated.

Good luck,
Kevin

Jul. 10, 2020 06:01:58 Michael Meeks :

> Hi Kev,
> 
> I havn't had a chance to get back to your rather detailed and
> interesting feedback en-mass; but let me respond to just this one
> (nearly totally off-topic)
> nugget =)
> 
> On 10/07/2020 05:15, Kev M wrote:
>> Personally, in the IT world, I usually ignore the "contact us for
>> pricing" vendors; you have to chat with someone for 30-60 minutes to try
>> to get them to tell you how expensive their software is.. it's easier
>> just to find a competing vendor that has a price calculator on their site.
> 
> We tried this at Collabora both ways. As a developer my instinct was
> always to be as easy to do business with as possible: public pricing, no
> discounts, provide as much information as possible to every inquiry so
> that with minimal round-trips people have all the information to make
> their own decision without having to interact with or relate to anyone etc.
> 
> I spent my time leaning on professional sales people to tell them that
> this is the right way to do business.
> 
> But - you know, it basically doesn't work in the enterprise space (or
> perhaps anywhere outside supermarkets selling ultra commodity products
> ;-). It was an expensive lesson for me to learn.
> 
> Putting less information on our website for example - increased
> inquiries (no surprise), and with the friendly conversations that ensued
> we managed to explain our proposition, answer any objections and then
> sell (and we're not expensive of course).
> 
> What can I say; it's not my preferred approach - but then, if it works
> - and that delivers funds we can turn back into LibreOffice improvement:
> needs must ...
> 
> ATB,
> 
> Michael.
> 
> -- 
> michael.me...@collabora.com <><, GM Collabora Productivity
> Hangout: mejme...@gmail.com, Skype: mmeeks
> (M) +44 7795 666 147 - timezone usually UK / Europe
> 

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Re: [board-discuss] Discussion about options available with marketing plan draft and timetable

2020-07-10 Thread Paolo Vecchi
Florian,

I fully support what you wrote.

That's it.

Ciao

Paolo

On 10/07/2020 12:12, Florian Effenberger wrote:
> Hello,
>
> first and foremost, thanks a lot to everyone for taking on the
> challenging task to work on a marketing plan. I am sure this was not
> easy, so thanks to all of you for your work on this - and thanks to
> the board for the transparent communication in public!
>
> With all the feedback received, I strongly propose to leave 7.0
> without tagging and finalize the plan for a later release.
>
> Let’s use this time to come to a conclusion here in public, hear the
> community members and find something that works for everyone. First, I
> doubt we will achieve something positive if we rush things through.
> Second, adding one tag in 7.0 and then change it to another tag in 7.1
> is likely to cause confusion. Third, the demand is to have something
> durable (the plan covers 2020-2025), something to rely on that doesn't
> change all of the time.
>
>
> Timeline:
>
> To have a concrete timeline, I would have proposed 7.0.3 for a final
> decision, not only because enterprises likely rather deploy .0.3 over
> .0.0, but also because it will be published around our annual
> LibreOffice Conference in October, and as such provides a good
> messaging opportunity. However, I understand UI changes in minor
> versions are not a good idea, so 7.1 might be a better choice.
>
> I know there are concerns this would delay things infinitely and
> nothing will happen, but I sincerely do hope we have some options
> between a rock and a hard place. :-) That means driving forward a
> concrete timeline with deadlines, to not let this topic slip out of
> sight.
>
>
> Personal vs. Community:
>
> If I absolutely had to decide between “Personal Edition” and
> “Community Edition”, I would clearly favor the latter.
>
> The name “Personal” excludes even small educational organizations,
> which are a part as per slide 29. It also excludes small NGOs -
> thinking of the local street worker office with two volunteers, or the
> youth care facility that hosts lots of FLOSS events, or the little
> kindergarten in town. Also, thinking of all the other fellow FLOSS
> organizations or other smaller foundations who likely prepare their
> annual filings (which are also “strategic documents”) with LibreOffice
> - would we want to discourage them from using TDF-provided LibreOffice
> for their association tasks?
>
> Personal to me means for the individual use only. A personal website,
> in   comparison to the website of the NGO I work for. A personal bank
> account, in comparison to an association one's. Now I acknowledge we
> don't talk about a legal license condition for LibreOffice, but about
> the framing and messaging - but still, I think “Personal” sets the
> frame too strict.
>
> Also, if we go to universities for the budgeted campus ambassador
> program, with the above wording, even using in smaller working groups
> (“I show you how to write your final thesis with LibreOffice”) could
> sound to be discouraged.
>
> I know the plan is to draw a line somewhere, but the above, at least
> for a non-native speaker, feels quite narrow.
>
> Then, I also received feedback that “Community” can be read as an open
> core model or there’s no understanding in the general public what an
> open source community is, so it might be worth rethinking this as well
> - which is why 7.0, to be published in a month from now, is on too
> short notice for introducing a tag.
>
>
> Relevance of Statutes and Regulations:
>
> In course of the discussion, also the statutes were mentioned several
> times. Although I know their history and their ideas quite well, I
> don’t think the discussion is so much about regulations already at
> this point - much more important is the mutual understanding of what
> we want. From that point on, let’s see what we can do. We all grow and
> learn, regulations change, and more than once TDF has shown it’s will
> and ability to fight for good things. I want to contribute that we can
> have this discussion in the same positive and creating spirit.
>
>
> Explanatory Texts:
>
> Next to the tagging, also the various texts need to be agreed on and
> translated, like in the start center, the about dialog and the start
> center sidebar - and the same thoughts as for the actual tagging
> apply, how strict should the frame be set.
>
> Legally, the license permits that organizations can use LibreOffice
> without contributing back - in the end, it’s free software. They do
> what the license allows them. We can't forbid it.
>
> What we want to do is to very strongly encourage them, convince them,
> make things clear to them, because the project can only survive if
> there is sufficient funding, and the ecosystem is one of several key
> parameters for the success of TDF - we wouldn't be where we are
> without all of you, all of the community.
>
> I find it much easier to celebrate things with a positive message than
> with a 

Re: [board-discuss] Re: Some problems.

2020-07-10 Thread Uwe Altmann
Am 08.07.20 um 16:44 schrieb Kev M:
> I also think someone earlier referenced that this could be
> interpreted as being against the TDF bylaws, so those might need to
> be changed anyway.

This is a big part of the problem because this is exactly an option that cannot 
be done - at least not in a way that will not end in a situation in which ~all 
assets of the TDF get lost.

-- 
Mit freundlichen Grüßen
Uwe Altmann

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Re: [board-discuss] Discussion about options available with marketing plan draft and timetable

2020-07-10 Thread Florian Effenberger

Hello,

first and foremost, thanks a lot to everyone for taking on the 
challenging task to work on a marketing plan. I am sure this was not 
easy, so thanks to all of you for your work on this - and thanks to the 
board for the transparent communication in public!


With all the feedback received, I strongly propose to leave 7.0 without 
tagging and finalize the plan for a later release.


Let’s use this time to come to a conclusion here in public, hear the 
community members and find something that works for everyone. First, I 
doubt we will achieve something positive if we rush things through. 
Second, adding one tag in 7.0 and then change it to another tag in 7.1 
is likely to cause confusion. Third, the demand is to have something 
durable (the plan covers 2020-2025), something to rely on that doesn't 
change all of the time.



Timeline:

To have a concrete timeline, I would have proposed 7.0.3 for a final 
decision, not only because enterprises likely rather deploy .0.3 over 
.0.0, but also because it will be published around our annual 
LibreOffice Conference in October, and as such provides a good messaging 
opportunity. However, I understand UI changes in minor versions are not 
a good idea, so 7.1 might be a better choice.


I know there are concerns this would delay things infinitely and nothing 
will happen, but I sincerely do hope we have some options between a rock 
and a hard place. :-) That means driving forward a concrete timeline 
with deadlines, to not let this topic slip out of sight.



Personal vs. Community:

If I absolutely had to decide between “Personal Edition” and “Community 
Edition”, I would clearly favor the latter.


The name “Personal” excludes even small educational organizations, which 
are a part as per slide 29. It also excludes small NGOs - thinking of 
the local street worker office with two volunteers, or the youth care 
facility that hosts lots of FLOSS events, or the little kindergarten in 
town. Also, thinking of all the other fellow FLOSS organizations or 
other smaller foundations who likely prepare their annual filings (which 
are also “strategic documents”) with LibreOffice - would we want to 
discourage them from using TDF-provided LibreOffice for their 
association tasks?


Personal to me means for the individual use only. A personal website, in 
  comparison to the website of the NGO I work for. A personal bank 
account, in comparison to an association one's. Now I acknowledge we 
don't talk about a legal license condition for LibreOffice, but about 
the framing and messaging - but still, I think “Personal” sets the frame 
too strict.


Also, if we go to universities for the budgeted campus ambassador 
program, with the above wording, even using in smaller working groups 
(“I show you how to write your final thesis with LibreOffice”) could 
sound to be discouraged.


I know the plan is to draw a line somewhere, but the above, at least for 
a non-native speaker, feels quite narrow.


Then, I also received feedback that “Community” can be read as an open 
core model or there’s no understanding in the general public what an 
open source community is, so it might be worth rethinking this as well - 
which is why 7.0, to be published in a month from now, is on too short 
notice for introducing a tag.



Relevance of Statutes and Regulations:

In course of the discussion, also the statutes were mentioned several 
times. Although I know their history and their ideas quite well, I don’t 
think the discussion is so much about regulations already at this point 
- much more important is the mutual understanding of what we want. From 
that point on, let’s see what we can do. We all grow and learn, 
regulations change, and more than once TDF has shown it’s will and 
ability to fight for good things. I want to contribute that we can have 
this discussion in the same positive and creating spirit.



Explanatory Texts:

Next to the tagging, also the various texts need to be agreed on and 
translated, like in the start center, the about dialog and the start 
center sidebar - and the same thoughts as for the actual tagging apply, 
how strict should the frame be set.


Legally, the license permits that organizations can use LibreOffice 
without contributing back - in the end, it’s free software. They do what 
the license allows them. We can't forbid it.


What we want to do is to very strongly encourage them, convince them, 
make things clear to them, because the project can only survive if there 
is sufficient funding, and the ecosystem is one of several key 
parameters for the success of TDF - we wouldn't be where we are without 
all of you, all of the community.


I find it much easier to celebrate things with a positive message than 
with a negative. As such, I seriously doubt we will convince people and 
bring across a good message if we communicate with too strong words. 
Positive wording and directions are always better than negative. And I 
think it's also much 

Re: [board-discuss] Re: [tdf-members] Personal: and software freedom.

2020-07-10 Thread Michael Meeks
Hi Kev,

I havn't had a chance to get back to your rather detailed and
interesting feedback en-mass; but let me respond to just this one
(nearly totally off-topic)
nugget =)

On 10/07/2020 05:15, Kev M wrote:
> Personally, in the IT world, I usually ignore the "contact us for
> pricing" vendors; you have to chat with someone for 30-60 minutes to try
> to get them to tell you how expensive their software is.. it's easier
> just to find a competing vendor that has a price calculator on their site.

We tried this at Collabora both ways. As a developer my instinct was
always to be as easy to do business with as possible: public pricing, no
discounts, provide as much information as possible to every inquiry so
that with minimal round-trips people have all the information to make
their own decision without having to interact with or relate to anyone etc.

I spent my time leaning on professional sales people to tell them that
this is the right way to do business.

But - you know, it basically doesn't work in the enterprise space (or
perhaps anywhere outside supermarkets selling ultra commodity products
;-). It was an expensive lesson for me to learn.

Putting less information on our website for example - increased
inquiries (no surprise), and with the friendly conversations that ensued
we managed to explain our proposition, answer any objections and then
sell (and we're not expensive of course).

What can I say; it's not my preferred approach - but then, if it works
- and that delivers funds we can turn back into LibreOffice improvement:
needs must ...

ATB,

Michael.

-- 
michael.me...@collabora.com <><, GM Collabora Productivity
Hangout: mejme...@gmail.com, Skype: mmeeks
(M) +44 7795 666 147 - timezone usually UK / Europe

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[board-discuss] Re: [tdf-members] Personal: and software freedom.

2020-07-10 Thread Kev M
Nice, hadn't seen this. Thanks for pointing it out Lionel. I purchased a 
license to support it. I like how they've framed it as LibreOffice Vanilla vs 
LibreOffice powered by CIB.

I agree with your other points too Lionel and you've communicated it in a way I 
was looking to in an earlier post. There is definitely a gap in the ability for 
small businesses and individuals who want to support the project to pay for it. 
Automation is key. Though I see this CIB option is good for Windows users, but 
not those that don't want to use the Microsoft Store.

Personally, in the IT world, I usually ignore the "contact us for pricing" 
vendors; you have to chat with someone for 30-60 minutes to try to get them to 
tell you how expensive their software is.. it's easier just to find a competing 
vendor that has a price calculator on their site.