Re: [board-discuss] Re: [tdf-members] Discussion about options available with marketing plan draft and timetable

2020-07-13 Thread toki
On 2020/07/13 14:20, Telesto wrote:

>The potential customer has to figure out who to contact themselves. Sending 
>customers more or less in the dark. 

I'll grant that the LibO webpage on obtaining professional, paid
support, could be clearer. From my perspective, the biggest change to
that page that needs to be made, is which organisations provide paid
Tier 1 support to individuals.  ideally, there would be a matrix:

Column headings are:
* Type of Support;
* Tier 1;
* Tier 2;
* Tier 3;

Row headings are:
* Column Headings;
* Individual;
* Nano-business;
* Micro-business;
* Small business;
* Medium business;
* Large business;
* SOHO;
* SMB;
* Enterprise;

It probably would be useful for that page to provide definitions for
each of those terms.

> The quality of the content at Collaboraoffice.com/ CIB.de isn't really 
> convincing either, IMHO. And the sites are rather technical.

Personally, I wouldn't call any of the documents on any of the vendor
sites that I've looked at White Papers. (Comic Sans? Seriously? I've
forgotten which vendor's White Paper used that font.)

Part of the theory is that IT will be browsing the site, not the CEO.
Typically, the recommendations of IT are accepted, if the budget is
there.  If the budget isn't there, either the proposal will be dropped,
of somebody that the Board of Director knows, gets the contract, even
when it costs twenty times as much, delivers less than a tenth of what
IT requested, and none of the required specifications are met.

> A CEO or Manager has to be convinced too,

That usually occurs after a _Request for Quotation_, _Invitation to
Tender_, or _Request for Proposal_, or similar document has been made.

The theory is that the suspect will provide contact data to the support
vendor, and the follow-up email/phone discussion will go through the
wants/needs/requirements of the suspect, before the any of the above
documents are issued. The requirements for the above document will list
exactly what the support vendor said that they could supply, usually
including some trivial thing that only that support vendor can supply.

Once the document is in house, then the CEO _might_ go through, and
approve/disapprove it. Sometimes, whatever the CEO, or whoever doesn't
like, can be negotiated around.

> Also terms like L1 and L2 are not to evident. Are those (legally) universal 
> terms.
> So L1/L2 means exact the same thing for every software vendor worldwide?

I probably was the one that brought up those terms. For all practical
purposes L1 & L2 have the same meaning for every vendor who has anything
to with language, writing systems, and the like, around the world.

> So even with LTS we end up with multiple LTS version offered by multiple 
> vendors.

Take a look at the current situation.

I've forgotten which vendor offered support for which product.

Vendor #1 Does one major release a year, offering five years of support
for that release.  All currently supported released have updates, when
security flaws & bugs are found, and fixed. Typically, there are four
minor releases, and one or two intermittent releases each year. Included
in the contract, is software that enables rapid deployment of the
updates throughout the organisation. IT has to authorise the update, and
users are not impacted by it. This organisation specialists in
integrating LibO with the existing software, and workflow processes used
by the organisation.

Vendor #2 does two releases per year, and offers three years of support
for each release. Minor releases are done, when bugs are fixed, and
security flaws patched. This vendor also provides tools to enable the
organisation's IT people to deploy updates, when they (organisation IT)
are satisfied that it won't break anything.

Vendor # 3 does one major release every two years, offering somewhere
between six and ten years of support. Minor releases tend to be security
patches and bug fixes. Major releases introduce new functionality.
Whilst it encourages organisations to migrate to newer versions, they
will continue to support the product, for the lifetime of the initial
contract.  When renewing, you pretty much have to upgrade to the current
version --- about the only exception is when their techs can't get the
current version to work with whatever other ancient software the
customer is using.

All of these vendors call their product something along the lines of
"VendorName Office". They all acknowledge LibreOffice as being their
upstream.

Vendor # 4 simply takes the current version of LibreOffice, and
backports security fixes & bug fixes to it, for the duration of the LTS
contract that they signed with the customer. If you started with LibO
5.0.0.0 back September 2015, and had a ten year contract, you'll be
getting updates until 2025, but still on LibO 5.0.0.0.x, where "x" is
however many patches & updates have been done since then.)

AFAIK, this is the only LibO version that might cause confusion with
individuals and organisations other t

Re: [board-discuss] Re: [tdf-members] Discussion about options available with marketing plan draft and timetable

2020-07-13 Thread Olivier Hallot
On a upside-down view, my proposal is to have a LibreOffice "as-is" for
download from TDF website as

Download LibreOffice from Collabora (and have C'bra brand/splash)
Download LibreOffice from CIB (and have CIB brand/splash)

2 packages, gratis, open source, same software, no fancy edition, no
enterprise chevrons.

User choose (click for d/l) what looks better for him.

If that doesn't solve the income issues of the ecosystem, it
nevertheless brings the ecosystem companies in front of the user. A
"ad-sense-like" splash display on each time user starts the software.

Olivier (who is sensible to the issues raised)

Em 13/07/2020 08:08, Justin Luth escreveu:
> I think the best solution probably lies in just using simple branding of
> "LibreOffice", and "LibreOffice LTS" for eco-system branding.
> 
> 
> As many have already said, LibreOffice Personal implies licensing -
> which simply isn't true, and so is a particularly bad term.
> 
> LibreOffice Community edition implies crippleware - which currently is
> not true, and is not the intended direction. So also a poor term.
> 
> The factual distinction currently between TDF LibreOffice vs Eco-system
> versions is rolling releases vs Long Term Support releases. Since
> "LibreOffice Rolling" would hold no meaning for most people, it is best
> to go with the common suggestion to just stick with "LibreOffice". LTS
> is a fairly common term for business-focused open-source, and thus
> "LibreOffice LTS / supported by XXX" provides a branding distinction
> that immediately conveys confidence and desirability to the business
> sector.
> 
> 
> On a related topic, I also wanted to comment on the underlying tone that
> some segments are using LibreOffice, but not contributing. I think that
> is hard to measure because open-source is a very large field, and in my
> opinion, anyone who invests well in open-source anywhere should have the
> moral right to use all open-source products. So for example, a company
> that supports a lot of code development for GIMP shouldn't be shamed for
> not contributing/donating directly to LibreOffice even if they heavily
> use it.  For me, it made most sense to "pay" for our open-source use as
> a volunteer LibreOffice developer.
> 
> Justin
> 
> 

-- 
Olivier Hallot
LibreOffice Documentation Coordinator
Comunidade LibreOffice
Rio de Janeiro - Brasil - Local Time: UTC-03:00
http://tdf.io/joinus

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Re: [board-discuss] Re: [tdf-members] Discussion about options available with marketing plan draft and timetable

2020-07-13 Thread Telesto

Op 13-7-2020 om 15:13 schreef Regina Henschel:

Hi all,

Justin Luth schrieb am 13-Jul-20 um 13:08:
I think the best solution probably lies in just using simple branding 
of "LibreOffice", and "LibreOffice LTS" for eco-system branding.


I support this. In addition LibreOffice partners should be allowed to 
put a "powered by XYZ" on the start screen.

Surely preferred above Edition; +1


As many have already said, LibreOffice Personal implies licensing - 
which simply isn't true, and so is a particularly bad term. >
LibreOffice Community edition implies crippleware - which currently 
is not true, and is not the intended direction. So also a poor term.


"Edition" itself is dangerous too, because it implies, that the 
download from TDF might not contain all features.


+1

What still troubling is the position of TDF against the the eco-system 
partners. The eco-system partners (and other professionals delivering 
services) are at the same time competing with each other in the same 
market. The TDF attempts to be neutral. And is really speaking with 
"Mehl im Mund". The potential customer has to figure out who to contact 
themselves. Sending customers more or less in the dark. About making a 
first good impression. I personally would already quite here.  You can 
say that you're be reliable partner, easy to find, clear communication, 
easy to contact. However at TDF the opposite is true. And the confusion 
doesn't end at TDF..  The quality of the content at Collaboraoffice.com/ 
CIB.de isn't really convincing either, IMHO. And the sites are rather 
technical. A CEO or Manager has to be convinced too, I think. Also terms 
like L1 and L2 are not to evident. Are those (legally) universal terms. 
So L1/L2 means exact the same thing for every software vendor worldwide? 
I would really want to know what I get.


So even with LTS we end up with multiple LTS version offered by multiple 
vendors.


Telesto



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Re: [board-discuss] Re: [tdf-members] Discussion about options available with marketing plan draft and timetable

2020-07-13 Thread Michael Meeks
Hi Regina,

First - thank you for your help getting at least one TDF tender
un-blocked to get that ODF 1.3 support implemented. That's much
appreciated :-)

On 13/07/2020 14:13, Regina Henschel wrote:
> "Edition" itself is dangerous too, because it implies, that the download
> from TDF might not contain all features.

Interesting to see you changed your mind on this; your last mails
suggested that some sort of Edition tag would be ok for you IIRC.

> Another distinction is the kind of support.

As I've said - I don't believe that support by itself is something that
companies know they should need and value; they don't expect to get it
from Microsoft - they expect an extremely polished product.

> To make these more visible, I can think of changes for the download page:
> Introduction
> Download option "fresh"
> Download option "still".

I think Mike had plans for wire-frames to consider how the website
might look, we can perhaps integrate this.

> Introduction
> The Document Foundation (TDF) provides LibreOffice releases on a /time
> based cycle/. TDF provides a feature release half yearly, followed by
> usually six bug fix releases.

Why would I not choose that for my company ?

> Other versions, including long-term support versions, and special
> services for the needs of companies and larger organizations are
> available from LibreOffice partners, read // for
> more details.

This presupposes that people want long term support, or 'special' (ie.
which I read as not-for-me) services.

Microsoft has been moving the world to a stream of constant updates for
Windows 10 with some success. On what basis do we think that
highlighting this feature will have any noticeable impact ?

That we think that they -should- want those things is fair enough, but
that doesn't mean that they do. We can of course do the change, and
measure the result - and iteratively A/B test the website until it is
effective - if we know what effective is of course.

I would suggest that saying "are available" is very short of a concrete
endorsement, or a call to action, or ...

> Remove the comment "If you're a technology enthusiast, early adopter or
> power user, this version is for you!" from "fresh"-rectangle.

Hmm? we replace that with ? - my (English) download page doesn't have a
Fresh vs. Still thing - just versions.

> Replace the comment "This version is slightly older and does not have
> the latest features, but it has been tested for longer. For business
> deployments, we strongly recommend support from certified partners which
> also offer long-term support versions of LibreOffice."> with the comment
> "Last bug fix release for this LibreOffice series is in ".

So we remove a strong recommendation to use a long-term supported
version - and replace it with an implicit suggestion that they might
need that, and also with a date ?

Well - it may do something, but - I'm deeply skeptical that minor
cosmetic re-arrangements here will have any effect at all. We can of
course test it easily enough.

It would be really sad that TDF no longer strongly recommends support
from certified partner. That will impact all trainers, migrators and
development companies, as well as the certification program.

But - the impact is perhaps limited: we already know that this existing
strong recommendation is almost completely ineffective in helping our
ecosystem thrive. So - presumably weakening it will have little negative
impact.

It looks to me like a step in the direction of doing even less to help
the ecosystem, and more to spread the myth that TDF + volunteers alone
create LibreOffice.

> The short time where bug fixes are available for a LibreOffice series,
> should make it clear to companies, that they need a different solution
> than just downloading LibreOffice.

So you're happy to say -something- bad about LibreOffice: that it does
not have long term support in order to help the ecosystem differentiate ?

That's encouraging - but I assume that other people will also want to
point out on the page that there is really no need at all to buy
anything and that you can just upgrade to the very latest version when
that time limit expires.

Still others will want to band together to provide a free LTS version -
to help enterprises avid feeling they need to contribute anything back
because they're worried support will run out.

Others will say this creates FUD that the project is going to end in
under six months =)

>> On a related topic, I also wanted to comment on the underlying tone
>> that some segments are using LibreOffice, but not contributing. I
>> think that is hard to measure because open-source is a very large
>> field, and in my opinion, anyone who invests well in open-source
>> anywhere should have the moral right to use all open-source products.
>> So for example, a company that supports 

Re: [board-discuss] Re: [tdf-members] Discussion about options available with marketing plan draft and timetable

2020-07-13 Thread Simon Phipps
I support Regina's proposal.

S.


On Mon, Jul 13, 2020 at 2:13 PM Regina Henschel 
wrote:

> Hi all,
>
> Justin Luth schrieb am 13-Jul-20 um 13:08:
> > I think the best solution probably lies in just using simple branding of
> > "LibreOffice", and "LibreOffice LTS" for eco-system branding.
>
> I support this. In addition LibreOffice partners should be allowed to
> put a "powered by XYZ" on the start screen.
>
> > As many have already said, LibreOffice Personal implies licensing -
> > which simply isn't true, and so is a particularly bad term. >
> > LibreOffice Community edition implies crippleware - which currently is
> > not true, and is not the intended direction. So also a poor term.
>
> "Edition" itself is dangerous too, because it implies, that the download
> from TDF might not contain all features.
>
> >
> > The factual distinction currently between TDF LibreOffice vs Eco-system
> > versions is rolling releases vs Long Term Support releases. Since
> > "LibreOffice Rolling" would hold no meaning for most people, it is best
> > to go with the common suggestion to just stick with "LibreOffice". LTS
> > is a fairly common term for business-focused open-source, and thus
> > "LibreOffice LTS / supported by XXX" provides a branding distinction
> > that immediately conveys confidence and desirability to the business
> > sector.
> Another distinction is the kind of support.
>
> To make these more visible, I can think of changes for the download page:
> Introduction
> Download option "fresh"
> Download option "still".
>
> Introduction
> The Document Foundation (TDF) provides LibreOffice releases on a /time
> based cycle/. TDF provides a feature release half yearly, followed by
> usually six bug fix releases.
>
> Other versions, including long-term support versions, and special
> services for the needs of companies and larger organizations are
> available from LibreOffice partners, read // for
> more details.
>
> [// are meant to be links.]
>
> Remove the comment "If you're a technology enthusiast, early adopter or
> power user, this version is for you!" from "fresh"-rectangle.
>
> Replace the comment "This version is slightly older and does not have
> the latest features, but it has been tested for longer. For business
> deployments, we strongly recommend support from certified partners which
> also offer long-term support versions of LibreOffice." with the comment
> "Last bug fix release for this LibreOffice series is in ".
>
>
> The short time where bug fixes are available for a LibreOffice series,
> should make it clear to companies, that they need a different solution
> than just downloading LibreOffice.
>
> >
> >
> > On a related topic, I also wanted to comment on the underlying tone that
> > some segments are using LibreOffice, but not contributing. I think that
> > is hard to measure because open-source is a very large field, and in my
> > opinion, anyone who invests well in open-source anywhere should have the
> > moral right to use all open-source products. So for example, a company
> > that supports a lot of code development for GIMP shouldn't be shamed for
> > not contributing/donating directly to LibreOffice even if they heavily
> > use it.  For me, it made most sense to "pay" for our open-source use as
> > a volunteer LibreOffice developer.
>
> This is an important aspect. Shaming people for not paying for
> LibreOffice without knowing the background is not the right way.
>
> Kind regards
> Regina
>
>
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Re: [board-discuss] Re: [tdf-members] Discussion about options available with marketing plan draft and timetable

2020-07-13 Thread Uwe Altmann
Hi
Am 13.07.20 um 15:13 schrieb Regina Henschel:
> To make these more visible, I can think of changes for the download page:
> Introduction
> Download option "fresh"
> Download option "still".
> 
> Introduction
> The Document Foundation (TDF) provides LibreOffice releases on a /time based 
> cycle/. TDF provides a feature release half yearly, followed by usually six 
> bug fix releases.
> 
> Other versions, including long-term support versions, and special services 
> for the needs of companies and larger organizations are available from 
> LibreOffice partners, read // for more details.
> 
> [// are meant to be links.]
> 
> Remove the comment "If you're a technology enthusiast, early adopter or power 
> user, this version is for you!" from "fresh"-rectangle.
> 
> Replace the comment "This version is slightly older and does not have the 
> latest features, but it has been tested for longer. For business deployments, 
> we strongly recommend support from certified partners which also offer 
> long-term support versions of LibreOffice." with the comment "Last bug fix 
> release for this LibreOffice series is in ".
> 
> 
> The short time where bug fixes are available for a LibreOffice series, should 
> make it clear to companies, that they need a different solution than just 
> downloading LibreOffice.

+1
Can be done immediately. No preliminary decision on other topics.
-- 
Mit freundlichen Grüßen
Uwe Altmann

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Re: [board-discuss] Re: [tdf-members] Discussion about options available with marketing plan draft and timetable

2020-07-13 Thread Regina Henschel

Hi all,

Justin Luth schrieb am 13-Jul-20 um 13:08:
I think the best solution probably lies in just using simple branding of 
"LibreOffice", and "LibreOffice LTS" for eco-system branding.


I support this. In addition LibreOffice partners should be allowed to 
put a "powered by XYZ" on the start screen.


As many have already said, LibreOffice Personal implies licensing - 
which simply isn't true, and so is a particularly bad term. >
LibreOffice Community edition implies crippleware - which currently is 
not true, and is not the intended direction. So also a poor term.


"Edition" itself is dangerous too, because it implies, that the download 
from TDF might not contain all features.




The factual distinction currently between TDF LibreOffice vs Eco-system 
versions is rolling releases vs Long Term Support releases. Since 
"LibreOffice Rolling" would hold no meaning for most people, it is best 
to go with the common suggestion to just stick with "LibreOffice". LTS 
is a fairly common term for business-focused open-source, and thus 
"LibreOffice LTS / supported by XXX" provides a branding distinction 
that immediately conveys confidence and desirability to the business 
sector.

Another distinction is the kind of support.

To make these more visible, I can think of changes for the download page:
Introduction
Download option "fresh"
Download option "still".

Introduction
The Document Foundation (TDF) provides LibreOffice releases on a /time 
based cycle/. TDF provides a feature release half yearly, followed by 
usually six bug fix releases.


Other versions, including long-term support versions, and special 
services for the needs of companies and larger organizations are 
available from LibreOffice partners, read // for 
more details.


[// are meant to be links.]

Remove the comment "If you're a technology enthusiast, early adopter or 
power user, this version is for you!" from "fresh"-rectangle.


Replace the comment "This version is slightly older and does not have 
the latest features, but it has been tested for longer. For business 
deployments, we strongly recommend support from certified partners which 
also offer long-term support versions of LibreOffice." with the comment 
"Last bug fix release for this LibreOffice series is in ".



The short time where bug fixes are available for a LibreOffice series, 
should make it clear to companies, that they need a different solution 
than just downloading LibreOffice.





On a related topic, I also wanted to comment on the underlying tone that 
some segments are using LibreOffice, but not contributing. I think that 
is hard to measure because open-source is a very large field, and in my 
opinion, anyone who invests well in open-source anywhere should have the 
moral right to use all open-source products. So for example, a company 
that supports a lot of code development for GIMP shouldn't be shamed for 
not contributing/donating directly to LibreOffice even if they heavily 
use it.  For me, it made most sense to "pay" for our open-source use as 
a volunteer LibreOffice developer.


This is an important aspect. Shaming people for not paying for 
LibreOffice without knowing the background is not the right way.


Kind regards
Regina


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[board-discuss] Re: [tdf-members] Discussion about options available with marketing plan draft and timetable

2020-07-13 Thread Justin Luth
I think the best solution probably lies in just using simple branding of 
"LibreOffice", and "LibreOffice LTS" for eco-system branding.



As many have already said, LibreOffice Personal implies licensing - 
which simply isn't true, and so is a particularly bad term.


LibreOffice Community edition implies crippleware - which currently is 
not true, and is not the intended direction. So also a poor term.


The factual distinction currently between TDF LibreOffice vs Eco-system 
versions is rolling releases vs Long Term Support releases. Since 
"LibreOffice Rolling" would hold no meaning for most people, it is best 
to go with the common suggestion to just stick with "LibreOffice". LTS 
is a fairly common term for business-focused open-source, and thus 
"LibreOffice LTS / supported by XXX" provides a branding distinction 
that immediately conveys confidence and desirability to the business sector.



On a related topic, I also wanted to comment on the underlying tone that 
some segments are using LibreOffice, but not contributing. I think that 
is hard to measure because open-source is a very large field, and in my 
opinion, anyone who invests well in open-source anywhere should have the 
moral right to use all open-source products. So for example, a company 
that supports a lot of code development for GIMP shouldn't be shamed for 
not contributing/donating directly to LibreOffice even if they heavily 
use it.  For me, it made most sense to "pay" for our open-source use as 
a volunteer LibreOffice developer.


Justin


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