-Caveat Lector-

http://www.yellowtimes.org/article.php?sid=521

"Economics 101: Turning water into wine"
Printed on Wednesday, July 24, 2002 @ 00:40:00 EDT

John Brand By John Brand, D.Min., J.D.
YellowTimes.org Columnist (United States)

(YellowTimes.org) - Dissection is not comprehension.

In high school biology class we dissected frogs. All the parts were neatly
laid out. There were the organs, the muscles, the skin, and the bones.
However, knowing all that and having it neatly labeled did not help us to
understand very much about the frog. We had no idea what constituted life
for a frog from merely knowing its parts. We did not comprehend what is
meant to be a frog.

Parsing is not understanding.

Parsing a sentence from Hamlet gives us no understanding of the tragedy of
the Prince. We might know everything there is to know about the grammatical
structure of a sentence and have absolutely no understanding of the
character. We can know all the parts and still have no wisdom about the
whole.

This column seeks to comprehend and understand, not dissect, a significant
area of American life.

It deals with the nature of the stock market. I am certainly not a financial
wizard. I lay no claim to owning an economic crystal ball. But I do know
this: we can analyze a financial report until death do us part and never
know the substance of the financial condition of the company. Where in the
report does it show how expenses are hidden as long-term investments? Where
does it show how many offshore companies are used to hide the true financial
health of a company?

I learned about the ways of the world of high finance in 1987 while on a
trip to Grand Cayman. While there I attended a Rotary Meeting. After we were
called to order, the Presiding Officer said something like this, "George, I
heard you argued with your wife last Tuesday. We don't tolerate that. That
will be a $1,000 fine." George walked up to the platform and handed the
Treasurer $1,000. "Jim," the Chair continued, "I don't like your tie. That
will be a $500 fine." Jim smilingly handed over $500.

As the meeting continued more and more members were cited for supposed
misconducts and paid big dollar fines. It certainly does not take a genius
to figure out that I tried to make myself invisible. Finally, the monetary
bloodletting stopped and the regular meeting proceeded.

After the meeting I asked a fellow Rotarian at my table, "What in the world
was that all about?" He laughed and said, "In 1786 (or some such date) a
member of the British Royal Family was on a ship floundering on the rocks
near the Island. Brave locals saved his life. In gratitude the King decreed
that taxes should never be imposed upon Grand Cayman. Of course, we have to
support our local government. So we have chosen this way to do it. We
collect fines to support our schools, maintain our roads, pay for our local
government."

I must have had a puzzled look on my face, so he continued. "You see this
Club has members from all the big banks on the Islands. We know ahead of
time who will be called upon to pay a 'fine' and the amount of the fine."

Still not understanding what went on, the gentlemen continued, "We can
afford to do this because about $30,000,000 a week is deposited in our banks
by people from the United States and Europe. Our banking laws are similar to
the Swiss laws. There is total banking privacy."

Now I understood. Corporations and individuals deposit money in Grand Cayman
to escape paying taxes and to escape public disclosure. The amount may have
been $30,000,000 every two weeks or whatever. But to an old country boy -
and even to someone like Kenny Boy - it was a lot of money - whatever it
was.

Most folks I know do not have a bank account in Grand Cayman or in
Switzerland. However, we may very well invest in companies that do. We can
study their financial statements until we are blue in the face but we have
no idea about their hidden assets or their hidden debts. We assume that
honest and honorable accounting firms certify financial statements as being
true. However, we have no ideas which accounting methods they use.

We had no idea that Wendy Gramm (wife of Texas Senator Phil Gramm) as the
lame-duck chair of the Commodities Future Trading Commission and one other
Commissioner permitted Enron to exempt their energy future derivatives from
Commission oversight. I wonder if Senator Gramm taught that neat trick to
his economic students at Texas A & M? Or did Mrs. Gramm think that one up
all by herself?

And so we dissect the financial statements and don't know beans about the
company. So why are Americans duped into believing that the stock market is
the way to fiscal security and to a safe and prosperous retirement? Why even
the present President of the United States wanted workers to be enabled to
invest a part of their Social Security funds in the stock market.

There may have been a time when the stock market was a proper investment
tool. But somewhere along the trail, corporate executives, stockbrokers,
accountants, and fiscal managers decided that there would be no direct
relationship between actual productivity and the value of shares of stock.
The market took on a life of its own, totally unrelated to the value of good
and services produced. Stock prices were artificially manipulated. We have
all heard of brokers who believed a certain stock to be a bad investment -
yet they peddled that stock.

Now, I am not a financial analyst. But then who is? You have all these
highly paid TV gurus reporting on the market, the editors and writers of the
Wall Street Journal pontificating their economic know-how, the certified,
authorized, licensed stock brokers advising people where to put their money.
Yet how many of these "experts" predicted the present decline? There were
not very many. It is interesting that Thorstein Veblen, University of
Chicago, many decades ago, suggested that there is no such thing as
"economics." He was probably the first person to use mathematical modeling
to understand the market place. Veblen opined that there is only the
people's psychological reaction to the market. So from an ignorant layman's
point of view, what makes sense in this situation? A situation properly
named CORPGREED.

Maybe this incident will provide some behavioral insight. When I worked for
an independent oil and gas company, the president of the company, on most
days, would be the first one in the office and the last to leave. On paper
he was worth a lot - I said a lot - of money. I had gotten behind on a
project and in order to catch up, one morning I came to the office at about
5:00 or 5:30 a.m. I could see a light in Jack's office. Surely, I thought,
someone just forgot to turn it off. I went into the office and there was
Jack behind his desk working away.

I said, "Jack, what in the hell are you doing in the office? You have more
money than you know what to do with. Your kids have trust funds coming out
their kazoos. What is all this?" He got up from his desk, put a fatherly arm
around my shoulder and looking straight into my eyes he said, "John, you
just don't understand, do you? It's bragging rights, John - bragging
rights." I told him, "Jack, I thought you were smarter than that."

In the evening these Captains of Industry gather at the Country Club or the
Petroleum Club and start reciting their accomplishments. And if Joe Blow
made more money than Jack, then Jack felt a deep need to hitch up his pants
and figure out a way to beat Joe by the next evening. Money to almost all of
these folks has no value as money. It simply becomes the means of exerting
psychological leverage over one's competitors.

To most folks in America, money is a matter of buying the baby's proverbial
pair of shoes. It is the means for buying food and paying the mortgage or
the rent. None of this exists in the dictionary of the wheelers and dealers.
Money equals status. Money equals compensation for a sense of personal
inadequacy. Yes, that's what I said. Money equals compensation for a sense
of personal inadequacy.

I have been around a fair number of corporate executives in my life. My
personal feeling is that many of them have a real sense of inferiority. Now
that sounds odd, doesn't it? There is something gnawing away at the inside
of their guts. There is a feeling that they are not measuring up. Please, I
am not saying they are all that way, but I do say that a large number are
dealing with personal demons. And the way they try to tame these internal
monsters is to amass more than someone else. In their books, the value of a
man or a woman is not judged by character and integrity, it is judged by how
much money they have made. And, of course, the stuff that money can buy,
which is almost everything except maturity, wisdom, honesty, and dignity.

But where is the money coming from to sustain an ever-growing demand to best
one's peers? Ah, this is where the stock market has become a convenient
tool! The financial community has convinced the American public to invest in
the market. "Get a piece of the dream!" "Secure your retirement!" "Retire
when you are 48!" Sounds exciting? You bet. And so the public buys stock.
They or their financial advisor have analyzed the balance sheets. They
didn't know that their analysis is not a comprehension of the company's
financial state. And the money flows in.

The insiders know what is going on. Kenny Boy, the President of Worldcom, in
spite of his protestation, and all the other insiders who sold their stock
before it plunged, surely knew the real story. Can you imagine the character
of a human being who forbids his employees to sell their stock while he is
unloading his? He has to make a quick few million bucks because his sense of
inferiority is eating him alive!

If Enron were the only corporation where this sort of thing happened, we
could chalk it up as an aberration. But it has happened and is happening in
company after company, after company. It is as though a disease had infected
the corporate world. Just last week, Johnson and Johnson is accused of some
unethical deal. My God, when you can't trust the manufacturer whose oil you
put on your baby's behind, whom can you trust?

The money for this psychological feeding frenzy comes from the little guy!
The small investor is just cannon fodder for the big guys. I am not saying
that some small guys don't do all right in the market. I am saying that
mostly little guys stuff the wallets of the big boys. Then when suspicions
are aroused, when the light of reality breaks into the murky corners of
dishonest financial statements, insider trading, hanky-panky between
business and regulatory bodies, the U.S. President steps in trying to save
the day!

Now that's a hoot, isn't it? Here we have a President who wants government
to get off the people's back and out of our lives. And what does he do? When
the bubble is about to burst and the market is in a downward slide reaching
a loss of about 400 points, our Savior steps up to the microphone. President
Bush, who wants government out of everything, now uses the full faith of the
government to interfere in the "free" market place. And as though water was
being turned into wine, the downward slide stops. The market reverses itself
and when the final bell has rung only a minor "correction" has happened.
Big, big question, "Where is all that money coming from to buy stocks to
stop the downward slide?" The impression is left that the President's speech
reassured the American people. The power of his intellectual insight into
the nation's economy made everyone feel warm and fuzzy on the inside. And
the beat goes on.

Question: where does all the money come from that turned the market around
while our Lord and Savior spoke from the Mount of Salvation? Of course, we
really don't know. There are some sources claiming that Alan Greenspan heads
an economic Emergency Response Team or some such thing. This team doesn't
give a damn that the pharmaceutical companies can be compared to the
highwaymen of the Old West. It doesn't give a damn when Enron bilks
Californians out of billions during the trumped-up energy crises. But let
the stock market go sour and they start wetting their pants. Whenever it
seems that the stock market is going for a ride, the Team steps in and keeps
the bubble inflated.

What is the source of all that money? Well, it doesn't come from the little
guys. Rumors have it that they tap such funds as the Social Security Trust
Fund, the Medicare Fund, a few hundred millions from the bloated Defense
Department, and maybe a few millions here and a few millions there. See, I
was wrong. It does come from the little guy. It may well be that our tax
dollars keep the bubble intact so Kenny Boy et al can pocket a few more
millions. Those who dissect things ought to see if they can get on the
inside of that assumption and then put all the elements on the table. Of
course, with a President who issues executive orders denying access to vital
papers, it may really be hard to dissect this situation. Isn't that even
more reason to be suspicious?

So, the President's speech for a few moments turned water into wine. But I
don't believe it was his speech. I suspect the Team had something to do with
it. It probably wasn't a miracle after all.

And the next day the market again began on the downward slide. Now enters
St. Peter, a.k.a. Alan Greenspan. Miraculously after he starts his speech,
the market reverses its downward trend. But then quite suddenly, there is
another reverse. The market starts to go down again and keeps on going down.
There is no more snake oil in the old medicine chest. On July 17, the
Dow-Jones increases a few points. Then, July 19, the market took a $390
hickey. For that week, it was down about 8 per cent.

What will be the source of the next miracle? How will the President turn a
few loaves and fish into enough food to feed a multitude? Don't hold your
breath. I don't think the Europeans are going to invest much more in
America. After all, the euro is a little bit ahead of the dollar. And, as I
understand, there is a little gold backing the euro. Our greenbacks are
backed by the good faith of the United States government. Let's face it,
belief in that "good faith" has been eroding pretty steadily in Europe. The
Japanese have their own banking problems. There just "ain't no there,
there - no more."

I wish those who are good at dissecting stuff would find out just why the
market showed such a remarkable turn-around while President Bush spoke. The
second question would be why the market started to recover when St. Pete
spoke but somehow or other it ran out of juice and then three days later it
tumbled almost 400 points. The day before it took a hickey of almost 133
points.

Maybe my comprehension that there is really no economic reality in the
market is totally goofy. I sort of think it exists for Corpgreed. Have you a
better a better explanation?

[John Brand is a Purple Heart, Combat Infantry veteran of World War II. He
received his Juris Doctor degree at Northwestern University and a Master of
Theology and a Doctor of Ministry at Southern Methodist University. He
served as a Methodist minister for 19 years, was Vice President, Birkman &
Associates, Industrial Psychologists, and concluded his career as Director,
Organizational and Human Resources, Warren-King Enterprises, an independent
oil and gas company. He is the author of "Shaking the Foundations."]

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