-Caveat Lector- MADISON AVENUE GOES TO WASHINGTON! Effective Public Service Communication - Brought to you by the Ad Council The media has an extraordinary power to inspire positive social change. And no organization uses that power more effectively that the Ad Council. For the first time in its 59-year history, the Ad Council is sharing its secrets, at "The Art of Getting Attention," and exclusive two-day conference in Washington, D.C., May 14 & 15, 2001. This event is presented by the organization that brought you such memorable slogans as "A Mind is a Terrible Thing to Waste" and "Only You Can Prevent Forest Fires." It's your chance to learn from the best - from planning and research to creative strategies and getting exposure for your PSAs. Public attention is critical to your success. Find out how to get it. PROGRAM FEATURES: The State of Public Service Communications Know Your Audience: A Macro View of America Laying a Solid Foundation through Research Powerful Creative: The Key to Getting Results through Public Service Advertising Media Outreach and Distribution What Fulfillment Program is Right for You? Public Service Communications Online The Changing Media Environment What Makes the Gatekeepers Open their Gates? - Ad Council's 2000-2001 Gatekeepers Study Mobilizing Constituents to Maximize Your Work Beyond the Ad: Public Relations Options for Funding Public Service Advertising Campaigns For more information and to register, visit the Ad Council's web site (http://www.adcouncil.org/seminar/) or contact: The Advertising Council c/o Effective Public Service Communications Seminar 261 Madison Avenue, 11th Floor New York, NY 10016 Phone: (212) 984-1948 Fax: (212) 922-1676 E-mail: [EMAIL PROTECTED] *=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=* <A HREF="http://www.ctrl.org/">www.ctrl.org</A> DECLARATION & DISCLAIMER ========== CTRL is a discussion & informational exchange list. Proselytizing propagandic screeds are unwelcomed. Substance—not soap-boxing—please! These are sordid matters and 'conspiracy theory'—with its many half-truths, mis- directions and outright frauds—is used politically by different groups with major and minor effects spread throughout the spectrum of time and thought. That being said, CTRLgives no endorsement to the validity of posts, and always suggests to readers; be wary of what you read. CTRL gives no credence to Holocaust denial and nazi's need not apply. Let us please be civil and as always, Caveat Lector. ======================================================================== Archives Available at: http://peach.ease.lsoft.com/archives/ctrl.html <A HREF="http://peach.ease.lsoft.com/archives/ctrl.html">Archives of [EMAIL PROTECTED]</A> http:[EMAIL PROTECTED]/ <A HREF="http:[EMAIL PROTECTED]/">ctrl</A> ======================================================================== To subscribe to Conspiracy Theory Research List[CTRL] send email: SUBSCRIBE CTRL [to:] [EMAIL PROTECTED] To UNsubscribe to Conspiracy Theory Research List[CTRL] send email: SIGNOFF CTRL [to:] [EMAIL PROTECTED] Om
