>From http://www.apc.org.nz/pma/sshea.htm {{<Begin>}} Jamie Shea on 'the Ultimate PR Challenge' 31 March 2000 Selling a Conflict -- the Ultimate PR Challenge BERN, Switzerland. Jamie Shea, NATO spokesman during the Kosovo war, recently gave a talk to business leaders, titled: "Selling a Conflict -- the Ultimate PR Challenge". With unusual bluntness, Shea talked about the 78 days of his media success. One has to win the public opinion, said Shea, and this isn't a simple task while violating the sovereignity of a state. The "collateral damages" endangered the public opinion in favor of NATO, but the pictures of refugees on all TV channels restored the public opinion, according to Shea. War as a Soap Opera Shea said that the public loves daily soap operas with good characters, and that's what he gave to the public. How well he did this job, is shown by the fact that people still recognize him today wherever he goes. The media star Shea also boasted that he was recently nominated as one of the "10 sexiest men in the world" by a magazine. The media had Jamie Shea, NATO had the media. On the other side was Milosevic, with no media briefings and ever-changing spokespersons -- giving a bad image in the media. The former NATO spokesman said his daily TV briefings were a big challenge. His task was to convey as many details as possible -- from the cockpit video to the angle of missile impact -- without committing any mistakes, in order not to lose credibility. [ha, ha] 4:2 for NATO What made his challenging task even more difficult was the fact that the briefings also happened while the bombings paused during bad weather. The Brit Shea compared this problem with a cricket match during rain -- the sports reporter still has to keep reporting on the pursuit of the match, although nothing is happening on the playfield. Shea said that he used these 'breaks' to explain again who's the good guy and who's the bad guy. According to Shea, an important principle is: "If you don't have a story, make a story." For instance, on a slack day, Shea organised the visit of the First Ladies Clinton and Blair in a refugee camp. These images were gladly reported by CNN, Shea mentioned. OTOH, on an important day of war actions, Shea made sure that a meeting of ministers did not happen at the same time as the NATO media briefing, in order not to deflect media attention. On day 78 -- when the bombings ended -- NATO won the war; not 5:0, according to Shea, but 4:2. "It's like with Rocky II: Only the result is what counts. In hindsight, mistakes are unimportant." In his speech, Shea didn't say anything about the victims of the war and the ongoing serious problems in Kosovo. [Translation of an article by Charlotte Walser in Swiss newspapers --CR] *** NOTICE: In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. *** {{<End>}} >>> Another example of putting people in charge to effect the results of (an) agenda(e) that bear little fruit in terms of results or direct affect -- except for those in the limelight (i.e., for those in charge). Note the number of Euro countries -- including Shea's own darling Britland -- who have caused refugee crises and now are enforcing the return of 'their' refugees. Shea's claimed 'celebrity' maight be compared to that of others acting outside the law, like on wanted posters. A<>E<>R <<< A<>E<>R ~~~~~~~~~~~~~~~ Integrity has no need of rules. -Albert Camus (1913-1960) + + + + + + + + + + + + + + + + + + + + + + + + + + + + The only real voyage of discovery consists not in seeking new landscapes but in having new eyes. -Marcel Proust + + + + + + + + + + + + + + + + + + + + + + + + + + + + "Believe nothing, no matter where you read it, or who said it, no matter if I have said it, unless it agrees with your own reason and your common sense." --Buddha + + + + + + + + + + + + + + + + + + + + + + + + + + + + It is preoccupation with possessions, more than anything else, that prevents us from living freely and nobly. -Bertrand Russell + + + + + + + + + + + + + + + + + + + + + + + + + + + + "Everyone has the right...to seek, receive and impart information and ideas through any media and regardless of frontiers." Universal Declaration of Human Rights + + + + + + + + + + + + + + + + + + + + + + + + + + + + "Always do sober what you said you'd do drunk. That will teach you to keep your mouth shut." Ernest Hemingway + + + + + + + + + + + + + + + + + + + + + + + + + + + + Forwarded as information only; no endorsement to be presumed + + + + + + + + + + + + + + + + + + + + + + + + + + + + In accordance with Title 17 U.S.C. section 107, this material is distributed without charge or profit to those who have expressed a prior interest in receiving this type of information for non-profit research and educational purposes only. <A HREF="http://www.ctrl.org/">www.ctrl.org</A> DECLARATION & DISCLAIMER ========== CTRL is a discussion & informational exchange list. Proselytizing propagandic screeds are unwelcomed. Substance—not soap-boxing—please! These are sordid matters and 'conspiracy theory'—with its many half-truths, misdirections and outright frauds—is used politically by different groups with major and minor effects spread throughout the spectrum of time and thought. That being said, CTRL gives no endorsement to the validity of posts, and always suggests to readers; be wary of what you read. CTRL gives no credence to Holocaust denial and nazi's need not apply. Let us please be civil and as always, Caveat Lector. ======================================================================== Archives Available at: http://home.ease.lsoft.com/archives/CTRL.html <A HREF="http://home.ease.lsoft.com/archives/ctrl.html">Archives of [EMAIL PROTECTED]</A> http:[EMAIL PROTECTED]/ <A HREF="http:[EMAIL PROTECTED]/">ctrl</A> ======================================================================== To subscribe to Conspiracy Theory Research List[CTRL] send email: SUBSCRIBE CTRL [to:] [EMAIL PROTECTED] To UNsubscribe to Conspiracy Theory Research List[CTRL] send email: SIGNOFF CTRL [to:] [EMAIL PROTECTED] Om
