December 31, 2004
Of course if you use the average P/E ratio of the last 5 years that
included the go-go irrational era of inflated values then you are liable
to be disapointed.  Look at most SSGs and you will find a major swing
between the historical average high P/E and the historical average low
P/E. It is questionable in my mind to blindly assign the resultant average
P/E ratio as a value that one can expect is normal.  Suppose the P/E ratio
is declining over the 5 year period.  Is it then rational to expect the
average of a declining value as an expectation for a normal value?  I
think not and would much prefer, in such cases, to use judgment as to what
is likely to be a reasonable normal P/E ratio for the future.,  I would
look at an appropriate value of PEG when making such a judgment.
Ralph Seger

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