Re: [libreoffice-marketing] LibreOffice slogan

[Wolfgang Rohm]

Hi Mike,

thanks for your email and your invitation to the meeting in Hamburg.

My first idea in regard to advertising and spreading the good news is the
following:

LibreOffice has already some millions of users. Some of those users may
have their own websites.

Why not offering those website owners to advertise for LibreOffice on their
websites as another kind of cooperation? The only thing to do, is to place
a link (or a code and a logo of LibreOffice) on a landing page or on the
LibreOffice update page. Every user has to go to that page from time to
time. A second link could be placed in the application itself (for example
as a pop-up)

The advantages are:

1. You make use of LibreOffice-users' websites (free multiplicators)
2. The advertisment is directed only to those, who have a computer-affinity
(more target-group-specific)
3. Backlinks to the LibeOffice-Website improve the Google ranking
4. Low cost solution

What do you think about that idea?

Cheers,
Wolfgang


Virenfrei.
www.avg.com

<#DAB4FAD8-2DD7-40BB-A1B8-4E2AA1F9FDF2>

2018-02-14 11:42 GMT+01:00 Mike Saunders <
mike.saund...@documentfoundation.org>:

> Hi Wolfgang,
>
> On 13/02/2018 16:07, Wolfgang Rohm wrote:
> >
> > You have raised some questions for the need of a slogan. Let me tell
> you: I
> > am of the opinion, that an excellent product deserves an excellent
> > marketing, especially if there is the target to increase its
> marketshares.
> > LibreOffice is an excellent product. I must know it, because I work with
> it.
>
> Thanks, and yes, we agree -- we should talk more, in as many places as
> possible, about LibreOffice! You may have seen the various things the
> marketing community is working on in this respect: videos,
> presentations, printed materials (eg flyers and stickers), interviews
> with local media and so forth. If you think there's anything we're
> missing, let us know!
>
> For instance, we have many videos targeted at end-users of LibreOffice,
> but I'd like to make one focused on enterprises at some point, talking
> about document compatibility, long-term support (from certified
> developers), migration protocols, advanced features such as TSCP
> classification etc.
>
> By the way, if you happen to be a German speaker (I'm assuming from your
> name) and want to get more involved in the community, we're organising
> Community-Treffen in Hamburg from 6 - 8 April:
>
> https://wiki.documentfoundation.org/DE/Community-Treffen2018
>
> I know it's quite far for people living in southern DE (I'm in Munich)
> or CH/AT, but it should be a good event.
>
> Cheers,
> Mike
>

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Re: [libreoffice-marketing] LibreOffice slogan

[Mike Saunders]

Hi Wolfgang,

On 13/02/2018 16:07, Wolfgang Rohm wrote:
> 
> You have raised some questions for the need of a slogan. Let me tell you: I
> am of the opinion, that an excellent product deserves an excellent
> marketing, especially if there is the target to increase its marketshares.
> LibreOffice is an excellent product. I must know it, because I work with it.

Thanks, and yes, we agree -- we should talk more, in as many places as
possible, about LibreOffice! You may have seen the various things the
marketing community is working on in this respect: videos,
presentations, printed materials (eg flyers and stickers), interviews
with local media and so forth. If you think there's anything we're
missing, let us know!

For instance, we have many videos targeted at end-users of LibreOffice,
but I'd like to make one focused on enterprises at some point, talking
about document compatibility, long-term support (from certified
developers), migration protocols, advanced features such as TSCP
classification etc.

By the way, if you happen to be a German speaker (I'm assuming from your
name) and want to get more involved in the community, we're organising
Community-Treffen in Hamburg from 6 - 8 April:

https://wiki.documentfoundation.org/DE/Community-Treffen2018

I know it's quite far for people living in southern DE (I'm in Munich)
or CH/AT, but it should be a good event.

Cheers,
Mike

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