Re: [libreoffice-marketing] Fwd: Making it remarkable!
Hi Dave, Am 01.01.2011 01:02, schrieb Dave Johnson: DO NOT talk about the fact that it is free. IMO the key point is that it´s not (only) free of charge, but that it´s free software in the sense of ...freedom ...free speech ...openness ...trustable and so on. Pretty much the same is true for ODF. In this sense, I think we *should* talk about it. Stefan -- LibreOffice - Die Freiheit nehm' ich mir! -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
Re: [libreoffice-marketing] Fwd: Making it remarkable!
On 01/01/2011 01:15 AM, Stefan Weigel wrote: Hi Dave, Am 01.01.2011 01:02, schrieb Dave Johnson: DO NOT talk about the fact that it is free. IMO the key point is that it´s not (only) free of charge, but that it´s free software in the sense of ...freedom ...free speech ...openness ...trustable and so on. Pretty much the same is true for ODF. In this sense, I think we *should* talk about it. Stefan Of course we should talk about it. ... free of charge... is part of the Manifesto. Additionally, it's an element of what motivates my perfect customer. I wrote about my perfect customer on the US marketing list. My perfect customer: o might work in the public space o is wondering if this whole cloud thing is worth investigating, but is wary of abandoning existing dedicated desktop software. o wants to get off the upgrade treadmill o wants to shift expenses from licensing o wants to use open data formats, esp. with respect to archiving structured data o might resonate with the freedom that accompanies source code availability o relies on tech specialists to recommend/install/support software on their behalf -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
[libreoffice-marketing] Fwd: Making it remarkable!
Dave Johnson, USNFR davefilms...@gmail.com 6195496830 http://www.davefilms.us http://www.libreofficedvd.info (619) 335-5314 (619) 335-5314Dave Johnson DUNS number: 826989779 Please do not send me Microsoft Office/Apple iWork documents. Send OpenDocument instead! http://fsf.org/campaigns/opendocument/; Begin forwarded message: From: Dave Johnson davefilms...@gmail.com Date: December 31, 2010 5:43:31 PM CST To: market...@us.libreoffice.org Subject: Making it remarkable! Making LibreOffice remarkable. I want to discuss the idea that LibreOffice is not new software, nor is it ground-breaking in terms of features or user interface. LibreOffice is way behind its competitors in market share. Most of the reviews that I have read say this to be so. According to LockerGnome.net “ Openoffice, LibreOffice, Koffice, etc. vs. Microsoft Office” on December 25th, 2010 “People use Microsoft Office for a variety of reasons. MS Office is more widely used in the workplace, and so some people have no option. Some people are in school/college, and they are forced to use it. I personally like iWork better, because you can make a really polished presentation using Keynote. It's Office done better. Now you may be asking, Open Office is compatible with .doc and .docx files. Why should I pay for MS Office? Well, Open Office does a fantastic job with it's price. It can read MS Office files, but I've noticed that when I'm working on a PowerPoint presentation, Open Office will distort some of the images, or it will mess up some of the text. I can't say that Open Office is bad, but I prefer to use iWork.” By Catchatyou Tom Maxwell said on December 25th, 2010 on the same sight; “I agree with what catchatyou said. I've used Open Office before but really don't like it. First, it just doesn't look good but also it has some missing features and has a lot of problems with messing up documents that I've opened in it. Applications like iWork and MS Office are worth the cost.” What others say Gigom.com has stated that the TDF is clutching 1980's paradigm of the desktop Office Automation software. The problem with marketing today Today I have pointed out a lot of negative press that is related to LibO. What can be done about it? LibreOffice has a story and the story is what will make LibreOffice remarkable. The United States only knows Microsoft Office. Lets tell them about LibreOffice stressing the story. LibO is 100% organic software! Accentuate the positive! DO NOT talk about the fact that it is free. Talk about the ODF. According to Wilipedia ( http://en.wikipedia.org/wiki/OpenDocument_adoption) NATO with its 26 members (Belgium, Bulgaria, Canada, the Czech Republic, Denmark, Estonia, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Turkey, the UK, and the USA) uses ODF as a mandatory standard for all members. What will be our FREE PRIZE? What free prize will be include with the purchase of the LibO DVD? What prize will get them eager to buy? Please throw out some ideas? Dave Johnson, USNFR davefilms...@gmail.com 6195496830 http://www.davefilms.us (619) 335-5314 (619) 335-5314Dave Johnson DUNS number: 826989779 Please do not send me Microsoft Office/Apple iWork documents. Send OpenDocument instead! http://fsf.org/campaigns/opendocument/; -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
[libreoffice-marketing] Fwd: Making LibO remarkable
Dave Johnson, USNFR davefilms...@gmail.com 6195496830 http://www.davefilms.us http://www.libreofficedvd.info (619) 335-5314 (619) 335-5314Dave Johnson DUNS number: 826989779 Please do not send me Microsoft Office/Apple iWork documents. Send OpenDocument instead! http://fsf.org/campaigns/opendocument/; Begin forwarded message: From: Dave Johnson davefilms...@gmail.com Date: December 31, 2010 6:02:29 PM CST To: market...@us.libreoffice.org Subject: Making LibO remarkable We can't buy attention... 1.LibO is not better than MS Office. It doesn't look better than MS Office. IWork.. ditto. 2.We MUST build our brand! We must create advertising that connects LibO with cool stuff. Fun things todo. Like making a cool calendar with the kids pictures for Grandma! Lets wright a kids book about kids and by a kid. Until the coders at the TDF correct the shortcomings we work around them. Lets get a nice user base and get local government to adopt LibO like NATO did. Get enough folks to adopt and docx will be old news. Dave Johnson, USNFR davefilms...@gmail.com 6195496830 http://www.davefilms.us http://www.libreofficedvd.info (619) 335-5314 (619) 335-5314Dave Johnson DUNS number: 826989779 Please do not send me Microsoft Office/Apple iWork documents. Send OpenDocument instead! http://fsf.org/campaigns/opendocument/; -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
