Re: Revisiting rewards for the FoG campaigns
On 2013-01-25 12:37, Tobias Mueller wrote: Hola! :) On 10.12.2012 23:26, Juanjo Marín wrote: Well, I think that the percentage of each category in the previous FoG is good to know in order to evaluate if we must change the categories. Also, if possible, the aritmethic mean of each category can help I have attached the donations for the years, 2010-2011 and 2012. The data is a bit unclean in the sense that there are more donations which are not tracked, i.e. some money went directly to a11y, some payments came by cheque which are not respected here. And for 2012, the December was not in the CSV file with the raw data. So probably the busiest month is not counted in the data, that I provide here, either. So this breaks down to (after cutting off the lower ones with 1 or 2 people) less than $25 59 $25439 $3062 $3523 $4024 $50150 $606 $756 $100 47 $150 5 $200 8 $500 5 $750 1 $10001 $15001 So, what happens here? $25 is the lowest Associate value, ie, the lowest you can give for getting something back. $50 is the pre-filled value for Associate. $100 does nothing in particular (it's just a nice number?) $500 This is the Sponsor level. Looking at the data above, it looks like the level system don't really work. What if we just made it freeform and gave a gift to everyone above $25? (or whatever the lowest number is for us not making a loss) - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Does anyone remember when it was revamped? The levels used to be: $10 - Friend (mousepad) $25 - Associate (mug) $50 - Benefactor (t-shirt) $250 - Sponsor $500 - Patron but it was decided that that was too many options, especially when we added the subscription format. Also, considering the postage, the price points were too low. Apologies if I'm not being clear, I am very muddle-headed with a head cold right now. Let me know if I can help provide any other numbers that may be relevant. Thanks, Rosanna On Mon, 2013-02-11 at 18:49 +0100, Andreas Nilsson wrote: On 2013-01-25 12:37, Tobias Mueller wrote: Hola! :) On 10.12.2012 23:26, Juanjo Marín wrote: Well, I think that the percentage of each category in the previous FoG is good to know in order to evaluate if we must change the categories. Also, if possible, the aritmethic mean of each category can help I have attached the donations for the years, 2010-2011 and 2012. The data is a bit unclean in the sense that there are more donations which are not tracked, i.e. some money went directly to a11y, some payments came by cheque which are not respected here. And for 2012, the December was not in the CSV file with the raw data. So probably the busiest month is not counted in the data, that I provide here, either. So this breaks down to (after cutting off the lower ones with 1 or 2 people) less than $25 59 $25439 $3062 $3523 $4024 $50150 $606 $756 $100 47 $150 5 $200 8 $500 5 $750 1 $10001 $15001 So, what happens here? $25 is the lowest Associate value, ie, the lowest you can give for getting something back. $50 is the pre-filled value for Associate. $100 does nothing in particular (it's just a nice number?) $500 This is the Sponsor level. Looking at the data above, it looks like the level system don't really work. What if we just made it freeform and gave a gift to everyone above $25? (or whatever the lowest number is for us not making a loss) - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On 2013-02-11 19:19, Rosanna Yuen wrote: but it was decided that that was too many options, especially when we added the subscription format. Also, considering the postage, the price points were too low. What is our lowest price point before we make a loss? - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Hi, On 02/11/2013 08:56 PM, Andreas Nilsson wrote: On 2013-02-11 19:19, Rosanna Yuen wrote: but it was decided that that was too many options, especially when we added the subscription format. Also, considering the postage, the price points were too low. What is our lowest price point before we make a loss? While it's goog to be aware of this, I think it's important to underline that people aren't buying a t-shirt - not even a special edition t-shirt they can't get anywhere else. They're helping the foundation, and we set the price points not to make a margin of 10% or 20% or whatever, we set the price points to raise money for the foundation. Incidentally, typical margin for garments on the internet is somewhere between 100% and 150% of cost. Excl. delivery costs. Cheers, Dave. -- Dave Neary, Lyon, France Email: dne...@gnome.org Jabber: nea...@gmail.com -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On Mon, Feb 11, 2013 at 1:04 PM, Dave Neary dne...@gnome.org wrote: What is our lowest price point before we make a loss? While it's goog to be aware of this, I think it's important to underline that people aren't buying a t-shirt - not even a special edition t-shirt they can't get anywhere else. They're helping the foundation, and we set the price points not to make a margin of 10% or 20% or whatever, we set the price points to raise money for the foundation. Incidentally, typical margin for garments on the internet is somewhere between 100% and 150% of cost. Excl. delivery costs. Also, given our current, rather manual, process for tracking and shipping and handling, it takes (Rosanna's) time to manage and ship too. I'm sure there's data out there if someone wants to study the optimum level. Papers like this on suggested donation amounts: http://faculty.haas.berkeley.edu/rjmorgan/Silence%20is%20Golden.pdf Decreasing donor choices raised donations: http://economics.ucr.edu/winter11/Barbieri%20paper%20for%202%2011%2011%20seminar.pdf Not suggesting levels might be the best thing: http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html Stormy -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing meeting Tuesday Feb 12th 20:00 UTC
I can make it. Might be worth talking about the 3.8 release too - it's coming up fast. Allan On Fri, Feb 8, 2013 at 12:57 AM, Sriram Ramkrishna s...@ramkrishna.me wrote: Agenda: * FOSDEM report * Friends of GNOME * Annual Report Standard agenda items: (we don't have to cover, just need to keep it in mind) * Check up on FoG contributions and status - contractors doing a good job of alleviating issues in regards to handling donations. * Community outreach - (news articles - positive/negative, outreach ideas, concerns etc) * Opens Actions: * Karen and Emily working on a wiki page to plan writing content. Andreas is happy to contribute articles. Having more people contribute the easier this task will be to complete. * Allan and Karen will talk with Bastian and Matthias to see where we are with the privacy controls. Things like privacy mode in Web would be great. * Sri will try to find other people to help volunteer for annual report * Andreas to check with Alberto if Healtcheck can be done for all modules. * Emily to post on the Forums (on going) * Karen will work on a general privacy statement from GNOME (on going) * Andreas to look at design area of forums as well as re-doign their theme * Allan to have release team participating in call * Karen will open up a dialogue for more formal communication between release team and marketing team. -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On 02/11/2013 09:58 PM, Stormy Peters wrote: Not suggesting levels might be the best thing: http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html Very interesting read! This sounds like it would be worth getting rid of the levels and just make the form blank. I have a sketch of a new website design that I worked on with Fabiana a bit, I'll post this shortly. - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On 02/12/2013 02:41 AM, Andreas Nilsson wrote: On 02/11/2013 09:58 PM, Stormy Peters wrote: Not suggesting levels might be the best thing: http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html Very interesting read! This sounds like it would be worth getting rid of the levels and just make the form blank. I have a sketch of a new website design that I worked on with Fabiana a bit, I'll post this shortly. - Andreas And here we go: https://raw.github.com/gnome-design-team/gnome-marketing/master/websites/friends-of-gnome-smpl.png Fabiana had the idea to run a specific page for the ongoing campaign on www.gnome.org/friends during the campaign, but I'll let her post that mockup. - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On Mon, February 11, 2013 8:47 pm, Andreas Nilsson wrote: On 02/12/2013 02:41 AM, Andreas Nilsson wrote: On 02/11/2013 09:58 PM, Stormy Peters wrote: Not suggesting levels might be the best thing: http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html Very interesting read! This sounds like it would be worth getting rid of the levels and just make the form blank. Wow, that is really fascinating, and not at all what I would have expected. It would be really interesting to try that experiment. Anecdotally, I've found that a suggested donation amount as the default gets a bad reaction no matter what, but that set levels don't have that affect. It kind of makes sense that a blank field might not have the downsides of a suggested donation amount but allow people to think about giving more. I have a sketch of a new website design that I worked on with Fabiana a bit, I'll post this shortly. - Andreas And here we go: https://raw.github.com/gnome-design-team/gnome-marketing/master/websites/friends-of-gnome-smpl.png I love this - if others agree, I'll work on some of that short and zippy copy for the top. (probably taking from some of the recent stuff eloquently written by Allan) Fabiana had the idea to run a specific page for the ongoing campaign on www.gnome.org/friends during the campaign, but I'll let her post that mockup. I can't wait to see it :) karen -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
