Re: Revisiting rewards for the FoG campaigns
Hola, On 09.04.2013 03:53, Karen Sandler wrote: I'm not sure if zana is on the marketing-list, so I'm ccing her. I think she may be able to shed some light on the history... Maybe stormy knows, too? I think people who adopt a hacker are really excited about the postcard part. I think this happening within a month or two at most is really important to keep them from feeling disappointed. Okay. That makes things easier anyway. We've seen people get confused (and upset) when they notice that the donation continues indefinitely, perhaps because the standard is just a year. FWIW: We have 121 subscriptions, 50 of which are younger than a year, leaving 71 which are older than a year. I interpret that as the people being happy with the non-expiring subscriptions. It's a big pain to get hold of that data though. And Paypal doesn't give me the details used when the donors was checking out, like who she wants to receive a postcard from. That said, I'd love to send a gift to all of our subscribers that have been with us for two years or more. Perhaps ebassi and muelli, together with gpoo might be able to pool all the data to do this? hm. As far as I've found out it's not possible to get the data straight from Paypal (see above). And to only get the address, I'd have to click at least twice for each subscription in Paypal's webinterface. I'm not going to do that. In the special case of donors sticking for more than two years, it might be feasible though as it's ~35 donors. I can send you their details, if you want. If we wanted to send postcards to everyone staying for longer than a year, getting hold of the emails that Paypal sent and parsing them might be an option. Rosanna might have an archive. Cheers, Tobi -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
I found the best way to get the data and collate it was through the emails that paypal sends out. CiviCRM handles donors and gifts really well too. Stormy On Wed, Apr 17, 2013 at 5:53 PM, Tobias Mueller tobias...@gnome.org wrote: Hola, On 09.04.2013 03:53, Karen Sandler wrote: I'm not sure if zana is on the marketing-list, so I'm ccing her. I think she may be able to shed some light on the history... Maybe stormy knows, too? I think people who adopt a hacker are really excited about the postcard part. I think this happening within a month or two at most is really important to keep them from feeling disappointed. Okay. That makes things easier anyway. We've seen people get confused (and upset) when they notice that the donation continues indefinitely, perhaps because the standard is just a year. FWIW: We have 121 subscriptions, 50 of which are younger than a year, leaving 71 which are older than a year. I interpret that as the people being happy with the non-expiring subscriptions. It's a big pain to get hold of that data though. And Paypal doesn't give me the details used when the donors was checking out, like who she wants to receive a postcard from. That said, I'd love to send a gift to all of our subscribers that have been with us for two years or more. Perhaps ebassi and muelli, together with gpoo might be able to pool all the data to do this? hm. As far as I've found out it's not possible to get the data straight from Paypal (see above). And to only get the address, I'd have to click at least twice for each subscription in Paypal's webinterface. I'm not going to do that. In the special case of donors sticking for more than two years, it might be feasible though as it's ~35 donors. I can send you their details, if you want. If we wanted to send postcards to everyone staying for longer than a year, getting hold of the emails that Paypal sent and parsing them might be an option. Rosanna might have an archive. Cheers, Tobi -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Bonjour, On 14.02.2013 23:30, Andreas Nilsson wrote: I haven't gotten to write any postcards in a while either. FWIW, I have written smth that nags adoptable hackers to send a postcard. So if you are a hacker to adopt, expect mail to hit you at some stage. However, my data goes back until October 2012. I don't know when the last postcard was processed. So it is advisable to keep track of who you send a postcard to. The system itself is here: https://hg.cryptobitch.de/gnome-paypal/ and it's meant to be non-invasive in the sense that it doesn't eat data. Everything is preserved and if anything else wants to consume the data Paypal exports, like a CRM system, that shouldn't really be a problem. Maybe we should revisit this system That's a good idea. Does anyone have a history of how the current program was formed? I propose something like to send the postcard after a few months, not right after the donation happened. Because right after the donation, the donor gets a thank-you email. And after 12 months or so, a gift. And the postcard might be something nice to have in between, to keep the donor in the loop. Other than that, the whole subscription story is a massive pain to keep track of. There are many complicated cases like the subscription failing due to expired credit cards and people signing up again. While this is good, it creates confusion as to whether to send a gift. And the send after a year rule we currently have doesn't make much sense to me. Do we do it so that the donor gets something right before the period ends so that she is happy to continue? We don't even have a yearly option at the moment :-\ I guess we do it to not lose money, i.e. by sending a gift to a one month donor. But then I don't think a 50 USD per month donor has to wait as long as a 5 USD per month donor. Cheers, Tobi -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On Mon, April 8, 2013 8:07 pm, Tobias Mueller wrote: Bonjour, On 14.02.2013 23:30, Andreas Nilsson wrote: I haven't gotten to write any postcards in a while either. FWIW, I have written smth that nags adoptable hackers to send a postcard. So if you are a hacker to adopt, expect mail to hit you at some stage. However, my data goes back until October 2012. I don't know when the last postcard was processed. So it is advisable to keep track of who you send a postcard to. The system itself is here: https://hg.cryptobitch.de/gnome-paypal/ and it's meant to be non-invasive in the sense that it doesn't eat data. Everything is preserved and if anything else wants to consume the data Paypal exports, like a CRM system, that shouldn't really be a problem. Maybe we should revisit this system That's a good idea. Does anyone have a history of how the current program was formed? I'm not sure if zana is on the marketing-list, so I'm ccing her. I think she may be able to shed some light on the history... I propose something like to send the postcard after a few months, not right after the donation happened. Because right after the donation, the donor gets a thank-you email. And after 12 months or so, a gift. And the postcard might be something nice to have in between, to keep the donor in the loop. I don't know. I think people who adopt a hacker are really excited about the postcard part. I think this happening within a month or two at most is really important to keep them from feeling disappointed. It's just my gut feeling though. Does anyone have any experiences that confirm or counter this? Other than that, the whole subscription story is a massive pain to keep track of. There are many complicated cases like the subscription failing due to expired credit cards and people signing up again. While this is good, it creates confusion as to whether to send a gift. And the send after a year rule we currently have doesn't make much sense to me. Do we do it so that the donor gets something right before the period ends so that she is happy to continue? We don't even have a yearly option at the moment :-\ I guess we do it to not lose money, i.e. by sending a gift to a one month donor. But then I don't think a 50 USD per month donor has to wait as long as a 5 USD per month donor. I think other organizations have you sign up for a year and then give you the opportunity to renew or otherwise the subscription cancels. We've seen people get confused (and upset) when they notice that the donation continues indefinitely, perhaps because the standard is just a year. I believe CiviCRM is set up to handle this kind of subscription donation well (as a membership program). We could try to segway over to CiviCRM for all new donations and use scripts like the one you wrote to handle the old ones without disrupting them. It is tough to maintain two systems but it may make sense, since the existing subscriptions basically require no action by us after a year an our obligations would transition over to CiviCRM. That said, I'd love to send a gift to all of our subscribers that have been with us for two years or more. Perhaps ebassi and muelli, together with gpoo might be able to pool all the data to do this? muelli, thank you so much for all of your work on this - it's great to be able to send the postcards out and thank the people who are so amazing to support us. karen Cheers, Tobi -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
I haven't gotten any requests either in well over a year. I know that sending out the requests is a manual process. I think Emmanuele owns it right now. I went to see if there was still a way to select a person to send a postcard (there is) and I have a few other pieces of feedback. * There's no donate button on this page: http://www.gnome.org/friends/. You have to choose Become a Friend or pick a level. I don't think that's obvious. * If I pick the Donate Now button at the top of the page, it takes me to the same page. I think if we do away with the levels, we can do away with the adopt a hacker/postcard idea. It's only relevant to developers or people who know the community, not to all donors. Stormy On Thu, Feb 14, 2013 at 3:30 PM, Andreas Nilsson li...@andreasn.se wrote: On 2013-02-12 12:38, Andre Klapper wrote: On Mon, 2013-02-11 at 13:58 -0700, Stormy Peters wrote: Also, given our current, rather manual, process for tracking and shipping and handling, it takes (Rosanna's) time to manage and ship too. On a related note, how are Adopt a hacker postcard requests tracked and handled currently? My inbox has been empty I have ego problems to accept the fact that people out there don't like me anymore. Oh yeah. I haven't gotten to write any postcards in a while either. Maybe we should revisit this system and just send them out centrally from GNOME to whoever donates on a continuing basis (like say, you've donated once a year for more that 3 years in a row or something)? - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/**mailman/listinfo/marketing-**listhttps://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Hi, On 02/12/2013 04:02 AM, Karen Sandler wrote: And here we go: https://raw.github.com/gnome-design-team/gnome-marketing/master/websites/friends-of-gnome-smpl.png I love this - if others agree, I'll work on some of that short and zippy copy for the top. (probably taking from some of the recent stuff eloquently written by Allan) Might I suggest emphasising that it's not any old t-shirt, that the shirt is a beautiful and sexy limited edition shirt available only to friends of GNOME? I don't know if that's the case, but it should be :-) Cheers, Dave. -- Dave Neary, Lyon, France Email: dne...@gnome.org Jabber: nea...@gmail.com -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On Mon, 2013-02-11 at 13:58 -0700, Stormy Peters wrote: Also, given our current, rather manual, process for tracking and shipping and handling, it takes (Rosanna's) time to manage and ship too. On a related note, how are Adopt a hacker postcard requests tracked and handled currently? My inbox has been empty I have ego problems to accept the fact that people out there don't like me anymore. Oh yeah. andre -- Andre Klapper | ak...@gmx.net http://blogs.gnome.org/aklapper/ -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On 2013-02-12 12:24, Dave Neary wrote: Might I suggest emphasising that it's not any old t-shirt, that the shirt is a beautiful and sexy limited edition shirt available only to friends of GNOME? I don't know if that's the case, but it should be :-) Yes, the design is exclusive to Friends of GNOME. - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Hi all, So, additionally to the mockup Andreas posted, we also worked together on a mockup specific to the FoG campaign. We think, right now, the campaign and the program are treated as the same thing and this somehow de emphasizes both initiatives. Our idea is that, during the campaign months, the design Andreas presented could be replaced by something like this: http://imgur.com/cIBBWmF . Goal is to focus the design on the content (motivation and goals) that is particular to the campaign. ~Fabiana On Tue 12 Feb 2013 10:02:09 AM BRST, Andreas Nilsson wrote: On 2013-02-12 12:24, Dave Neary wrote: Might I suggest emphasising that it's not any old t-shirt, that the shirt is a beautiful and sexy limited edition shirt available only to friends of GNOME? I don't know if that's the case, but it should be :-) Yes, the design is exclusive to Friends of GNOME. - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On 2013-01-25 12:37, Tobias Mueller wrote: Hola! :) On 10.12.2012 23:26, Juanjo Marín wrote: Well, I think that the percentage of each category in the previous FoG is good to know in order to evaluate if we must change the categories. Also, if possible, the aritmethic mean of each category can help I have attached the donations for the years, 2010-2011 and 2012. The data is a bit unclean in the sense that there are more donations which are not tracked, i.e. some money went directly to a11y, some payments came by cheque which are not respected here. And for 2012, the December was not in the CSV file with the raw data. So probably the busiest month is not counted in the data, that I provide here, either. So this breaks down to (after cutting off the lower ones with 1 or 2 people) less than $25 59 $25439 $3062 $3523 $4024 $50150 $606 $756 $100 47 $150 5 $200 8 $500 5 $750 1 $10001 $15001 So, what happens here? $25 is the lowest Associate value, ie, the lowest you can give for getting something back. $50 is the pre-filled value for Associate. $100 does nothing in particular (it's just a nice number?) $500 This is the Sponsor level. Looking at the data above, it looks like the level system don't really work. What if we just made it freeform and gave a gift to everyone above $25? (or whatever the lowest number is for us not making a loss) - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Does anyone remember when it was revamped? The levels used to be: $10 - Friend (mousepad) $25 - Associate (mug) $50 - Benefactor (t-shirt) $250 - Sponsor $500 - Patron but it was decided that that was too many options, especially when we added the subscription format. Also, considering the postage, the price points were too low. Apologies if I'm not being clear, I am very muddle-headed with a head cold right now. Let me know if I can help provide any other numbers that may be relevant. Thanks, Rosanna On Mon, 2013-02-11 at 18:49 +0100, Andreas Nilsson wrote: On 2013-01-25 12:37, Tobias Mueller wrote: Hola! :) On 10.12.2012 23:26, Juanjo Marín wrote: Well, I think that the percentage of each category in the previous FoG is good to know in order to evaluate if we must change the categories. Also, if possible, the aritmethic mean of each category can help I have attached the donations for the years, 2010-2011 and 2012. The data is a bit unclean in the sense that there are more donations which are not tracked, i.e. some money went directly to a11y, some payments came by cheque which are not respected here. And for 2012, the December was not in the CSV file with the raw data. So probably the busiest month is not counted in the data, that I provide here, either. So this breaks down to (after cutting off the lower ones with 1 or 2 people) less than $25 59 $25439 $3062 $3523 $4024 $50150 $606 $756 $100 47 $150 5 $200 8 $500 5 $750 1 $10001 $15001 So, what happens here? $25 is the lowest Associate value, ie, the lowest you can give for getting something back. $50 is the pre-filled value for Associate. $100 does nothing in particular (it's just a nice number?) $500 This is the Sponsor level. Looking at the data above, it looks like the level system don't really work. What if we just made it freeform and gave a gift to everyone above $25? (or whatever the lowest number is for us not making a loss) - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On 2013-02-11 19:19, Rosanna Yuen wrote: but it was decided that that was too many options, especially when we added the subscription format. Also, considering the postage, the price points were too low. What is our lowest price point before we make a loss? - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Hi, On 02/11/2013 08:56 PM, Andreas Nilsson wrote: On 2013-02-11 19:19, Rosanna Yuen wrote: but it was decided that that was too many options, especially when we added the subscription format. Also, considering the postage, the price points were too low. What is our lowest price point before we make a loss? While it's goog to be aware of this, I think it's important to underline that people aren't buying a t-shirt - not even a special edition t-shirt they can't get anywhere else. They're helping the foundation, and we set the price points not to make a margin of 10% or 20% or whatever, we set the price points to raise money for the foundation. Incidentally, typical margin for garments on the internet is somewhere between 100% and 150% of cost. Excl. delivery costs. Cheers, Dave. -- Dave Neary, Lyon, France Email: dne...@gnome.org Jabber: nea...@gmail.com -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On Mon, Feb 11, 2013 at 1:04 PM, Dave Neary dne...@gnome.org wrote: What is our lowest price point before we make a loss? While it's goog to be aware of this, I think it's important to underline that people aren't buying a t-shirt - not even a special edition t-shirt they can't get anywhere else. They're helping the foundation, and we set the price points not to make a margin of 10% or 20% or whatever, we set the price points to raise money for the foundation. Incidentally, typical margin for garments on the internet is somewhere between 100% and 150% of cost. Excl. delivery costs. Also, given our current, rather manual, process for tracking and shipping and handling, it takes (Rosanna's) time to manage and ship too. I'm sure there's data out there if someone wants to study the optimum level. Papers like this on suggested donation amounts: http://faculty.haas.berkeley.edu/rjmorgan/Silence%20is%20Golden.pdf Decreasing donor choices raised donations: http://economics.ucr.edu/winter11/Barbieri%20paper%20for%202%2011%2011%20seminar.pdf Not suggesting levels might be the best thing: http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html Stormy -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On 02/11/2013 09:58 PM, Stormy Peters wrote: Not suggesting levels might be the best thing: http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html Very interesting read! This sounds like it would be worth getting rid of the levels and just make the form blank. I have a sketch of a new website design that I worked on with Fabiana a bit, I'll post this shortly. - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On 02/12/2013 02:41 AM, Andreas Nilsson wrote: On 02/11/2013 09:58 PM, Stormy Peters wrote: Not suggesting levels might be the best thing: http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html Very interesting read! This sounds like it would be worth getting rid of the levels and just make the form blank. I have a sketch of a new website design that I worked on with Fabiana a bit, I'll post this shortly. - Andreas And here we go: https://raw.github.com/gnome-design-team/gnome-marketing/master/websites/friends-of-gnome-smpl.png Fabiana had the idea to run a specific page for the ongoing campaign on www.gnome.org/friends during the campaign, but I'll let her post that mockup. - Andreas -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
On Mon, February 11, 2013 8:47 pm, Andreas Nilsson wrote: On 02/12/2013 02:41 AM, Andreas Nilsson wrote: On 02/11/2013 09:58 PM, Stormy Peters wrote: Not suggesting levels might be the best thing: http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html Very interesting read! This sounds like it would be worth getting rid of the levels and just make the form blank. Wow, that is really fascinating, and not at all what I would have expected. It would be really interesting to try that experiment. Anecdotally, I've found that a suggested donation amount as the default gets a bad reaction no matter what, but that set levels don't have that affect. It kind of makes sense that a blank field might not have the downsides of a suggested donation amount but allow people to think about giving more. I have a sketch of a new website design that I worked on with Fabiana a bit, I'll post this shortly. - Andreas And here we go: https://raw.github.com/gnome-design-team/gnome-marketing/master/websites/friends-of-gnome-smpl.png I love this - if others agree, I'll work on some of that short and zippy copy for the top. (probably taking from some of the recent stuff eloquently written by Allan) Fabiana had the idea to run a specific page for the ongoing campaign on www.gnome.org/friends during the campaign, but I'll let her post that mockup. I can't wait to see it :) karen -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Hola! :) On 10.12.2012 23:26, Juanjo Marín wrote: Well, I think that the percentage of each category in the previous FoG is good to know in order to evaluate if we must change the categories. Also, if possible, the aritmethic mean of each category can help I have attached the donations for the years, 2010-2011 and 2012. The data is a bit unclean in the sense that there are more donations which are not tracked, i.e. some money went directly to a11y, some payments came by cheque which are not respected here. And for 2012, the December was not in the CSV file with the raw data. So probably the busiest month is not counted in the data, that I provide here, either. It took me already so long to get you this data and I don't have time to make it look nice, i.e. provide statistics. But the data is sufficient to create those, I hope. Also attached is data about the origin of the donations, in percent. Not every country is there. Only those who contributed more than 0.5% should be listed. We see that the majority of our donations comes from Europe, probably from people having a bank (and paypal) account in EUR rather than USD. We, however, accept money in USD via paypal only. In order to optimise our costs, we should look into how to receive money in EUR. It should be straight forward to make the Paypal donations arrive in EUR if the donor has a EUR account. Cheers, Tobi 1,500.00 1.00 1.70 5.00 5.00 5.00 5.50 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 15.00 15.00 15.00 15.00 15.00 20.00 20.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 26.00 26.00 27.00 28.14 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 31.00 33.00 33.00 33.00 34.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 35.00 36.00 37.00 39.35 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 44.23 45.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 51.00 51.00 55.00 59.00 60.00 60.00 60.00 60.00 65.00 70.00 71.00 73.00 75.00 75.00 75.00 80.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 114.00 114.00 115.00 115.00 120.00 125.00 150.00 150.00 200.00 200.00 200.00 200.00 210.00 250.00 250.00 300.00 480.00 500.00 500.00 500.00 500.00 500.00 1,000.00 2.00 4.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 13.00 15.00 15.00 20.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00
Re: Revisiting rewards for the FoG campaigns
Hola! :-) On Thu, Dec 06, 2012 at 11:40:23PM +, Juanjo Marín wrote: No really, because I don't have data to figure out what is best for us. It can be useful to know the range of donations in previous campaign to have a good decision. Yeah, I can imagine. I have the data at hand but I'm not willing to share it in it's raw form. I am actually planning on sharing some statistics reg. the country of origin of the donations. But I will not be able to do that for the rest of this year. If you have any query to the data, give it to me and I will try my best to shoot it at the data. Hallo! o/ Well, I think that the percentage of each category in the previous FoG is good to know in order to evaluate if we must change the categories. Also, if possible, the aritmethic mean of each category can help Cheers, -- Juanjo Marin -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Hola! :-) On Thu, Dec 06, 2012 at 11:40:23PM +, Juanjo Marín wrote: No really, because I don't have data to figure out what is best for us. It can be useful to know the range of donations in previous campaign to have a good decision. Yeah, I can imagine. I have the data at hand but I'm not willing to share it in it's raw form. I am actually planning on sharing some statistics reg. the country of origin of the donations. But I will not be able to do that for the rest of this year. If you have any query to the data, give it to me and I will try my best to shoot it at the data. Cheers, Tobi -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
- Mensaje original - De: Tobias Mueller mue...@cryptobitch.de Para: Juanjo Marín juanjomari...@yahoo.es CC: marketing-list marketing-list@gnome.org Enviado: Viernes 30 de noviembre de 2012 13:56 Asunto: Re: Revisiting rewards for the FoG campaigns Bonjour! :-) On Wed, Nov 28, 2012 at 10:42:36PM +, Juanjo Marín wrote: For example, we could add more rewards options and even those rewards can be related to topic of the campaign. Yeah, do you have any concrete suggestion? I'm happy to integrate more options on the site or give out credential to do that. Before that, we would have to talk about our workflows to handle other reward options though. No really, because I don't have data to figure out what is best for us. It can be useful to know the range of donations in previous campaign to have a good decision. Anyway, this can be a new categorization: no reward category for donations fore less than US$ 10 (in order to stimulate micro contributions) stickers US$ more US $10 - up to 25 (+postal outside United States?) stickers + mouse pad + recognition more US$25 - up to 500 (+postal outside United States? ) stickers + mouse pad + coffe mug + FoG exclusive t-shirt + recognition more US$ 500 - 1200 stickers + mouse pad + coffe mug + FoG exclusive t-shirt + GNOME Foot print signed by the Board of Directors + recognition more US$ 1200 stickers + hacker signed postcard + LWN subscription + recognition of your contribution + FoG T-Shirt (after the 1st year) US$ 10/month Maybe also makes sense to lower the threshold of the bigger rewards, in case they hasn't been very successful in the past: 500 = 150 and 1200 = 600 Cheers, -- Juanjo Marin -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Re: Revisiting rewards for the FoG campaigns
Bonjour! :-) On Wed, Nov 28, 2012 at 10:42:36PM +, Juanjo Marín wrote: For example, we could add more rewards options and even those rewards can be related to topic of the campaign. Yeah, do you have any concrete suggestion? I'm happy to integrate more options on the site or give out credential to do that. Before that, we would have to talk about our workflows to handle other reward options though. Cheers, Tobi -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
Revisiting rewards for the FoG campaigns
Hi ! I think maybe is good idea to revisit our rewards. What we have now is: Associate: US $25-$500 = GNOME mouse pad + stickers + recognition of your contribution Sponsor: US $500-$1200 = coffee mug + T-Shirt + recognition of your contribution Philantropist: US $1200+ = print of the GNOME foot signed by the Board + recognition of your contribution Adopt a hacker: US $10/month= stickers + hacker signed postcard + LWN subscription + recognition of your contribution + T-Shirt (after the 1st year) [AFAIK, the low figure here is for making be FoG affordable to people from all countries ] I think FoG campaigns are similar to the popular crowdfunding campaigns on sites like kickstarter or IndieGoGo and we can learn from them. For example, we could add more rewards options and even those rewards can be related to topic of the campaign. Just thinking loud :-) -- Juanjo Marin -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
