Hi Ari,

What mailing list software are you using? If you use something like Mail Chimp 
you can add forward tags to the mailing:

http://kb.mailchimp.com/article/how-can-i-add-a-forward-to-a-friend-link/

If you have a few big donors you can also get the list of friends off them and 
customise the mail blast so it looks a lot more personalised which can look 
professional.

Thanks,
Glen 

PS: I highly recommend MailChimp - Free for small lists and really affordable 
for bigger lists and to remove the branding. The web based email builder is 
really easy to use as well.

> ----------------------------------------------------------------------
> 
> Message: 1
> Date: Tue, 7 Feb 2012 11:47:08 -0500
> From: Ari Davidow <aridavidow at gmail.com>
> Subject: [MCN-L] Forwarding e-blasts
> To: Museum Computer Network Listserv <mcn-l at mcn.edu>
> Message-ID:
>       <CAF+xBDVKmjmmAehxcT7VOYGPVk5f7wzYAqg47v-oWzmw_M=eXA at mail.gmail.com>
> Content-Type: text/plain; charset="iso-8859-1"
> 
> We have just been through our annual trauma of getting an invite out to our
> annual luncheon. The problem lies with message forwarding. Here are some
> truisms:
> 
> 1. If you send the information in a JPEG, no matter what happens (assuming
> that the image isn't filtered out), people can read it, and it will look as
> you intended. They won't be able to cut and paste, they won't be able to
> add it to their calendars, etc., but they can read and print it (assuming
> that they aren't using a mobile device that has enough bandwidth and
> doesn't have too small a screen).
> 
> 2. If you point people to the "forward to a friend" button (which people
> seem to miss, anyway), they discover that they are limited to 3 or 5
> forwards/hour--an alleged anti-spam setting (I say "alleged" because many
> more sends could be allowed per hour to meet human needs and still avoid
> worries of spam)
> 
> 3. If you encourage people to forward using their regular email client, it
> may get mangled--and is especially likely to get mangled on forwards of
> that forwarded email.
> 
> As opposed to these options, we have just a few big donors who want to
> forward the e-vite to just a few dozen of their best friends, something
> that cannot be usefully accommodated.
> 
> So, we have gone with option (3), encouraging people to include something
> in their forwarding notes that "to send this on, use the "tell a friend'
> link at the bottom of this email so that you are forwarding a fresh copy of
> the message." We'll see what happens.
> 
> How do other people handle this?
> 
> ari
> 


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