[Medianews] INTERNET PIRACY OF U.S. TV SHOWS ON THE RISE

2005-04-22 Thread George Antunes
INTERNET PIRACY OF U.S. TV SHOWS ON THE RISE
Widespread Broadband Makes Video Theft Easier; Commercials Being Stripped Out
April 21, 2005
QwikFIND ID: AAQ50A
By Claire Atkinson
Ad Age
http://www.adage.com/news.cms?newsId=44827
NEW YORK (AdAge.com) -- Online piracy of TV shows is on the rise, according 
to a study released yesterday by Magna Global.

The Interpublic Group of Cos. agency also issued a list of the top 10 
programs pirated around the world on peer-to-peer site BitTorrent Networks 
in February. Programs leading the list were 24, Stargate Atlantis and The 
Simpsons. Worse yet, peer-to-peer network users are routinely stripping out 
the commercials before distributing the programs, for free, across the 
global network, the study found.

Just the beginning
As broadband access continues to grow and as access speeds continue to 
increase, we believe that we are only observing the beginning of these 
phenomena, the Magna Global report said.

It also quotes Envisional, a U.K.-based peer-to-peer traffic-monitoring 
company, which claims that on a worldwide basis, downloads of 24 via 
BitTorrent rose from an average of 35,000 for each episode from last year's 
season to 95,000 for each episode this year. Likewise, downloads of ABC's 
Desperate Housewives rose from 40,000 for the debut episode in the fall 
2004 to 60,000 for more recent episodes.

NBC's 'Joey'
The German-based SR Consulting found that season one episodes of NBC's Joey 
were downloaded 25,000 times in the U.S. and 100,000 globally during the 
period of Jan. 15 to Feb. 26.

The report, written by Brian Wieser, Magna Global's vice president and 
director of industry analysis, takes traditional media companies to task 
for not better exploiting the online world as an area for potential revenues.

Media companies, however, tend to argue that protecting their lucrative DVD 
revenues is more important than Webcasting programs for online pirates to 
copy.

Product placement
The study also suggests that product placement will become even more 
important as downloaders strip out traditional spots. Possible ways of 
exploiting peer-to-peer networks, according to the study, include 
distributing classic commercials for free, trial versions of software or 
branded entertainment content with a consumer call to action.


George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu
Reply with a Thank you if you liked this post.
___
MEDIANEWS mailing list
medianews@twiar.org
To unsubscribe send an email to:
[EMAIL PROTECTED]


[Medianews] Woman in Wendy's Finger Case Arrested

2005-04-22 Thread George Antunes
Woman in Wendy's Finger Case Arrested
Associated Press
Apr 22, 2005  8:59 AM (ET)
By CHRISTINA ALMEIDA
http://apnews.myway.com//article/20050422/D89KFAL00.html

LAS VEGAS (AP) - The woman who claimed she found a finger in her bowl of 
Wendy's chili last month has been arrested, the latest twist in a bizarre 
case about how the 1 1/2-inch finger tip ended up in a bowl of fast food.

Anna Ayala was taken into custody late Thursday at her Las Vegas home, 
police said.

Authorities would not provide details until a news conference Friday in San 
Jose, Calif. - the city where Ayala claimed she bit down on the finger in a 
mouthful of her steamy stew.

Ayala's 18-year-old son, Guadalupe Reyes, said he had gone to the store 
around 9 p.m. when he got a phone call from a friend who was back at the 
Las Vegas home.

We rushed back and she was already gone, Reyes said.
Reyes said he had no other details and was waiting to hear from his mother.
Ohio-based Wendy's International Inc. (WEN) did not immediately return a 
call Friday.

Ayala's claim that she found the finger tip, complete with a well-manicured 
nail, on March 22 initially drew sympathy. But when police and health 
officials failed to find any missing digits among the workers involved in 
the restaurant's supply chain, suspicion fell on Ayala, and her story has 
become a late-night punch line.

Ayala hired a lawyer and filed a claim against the Wendy's franchise owner, 
Fresno-based JEM Management. But after police searched her home in Las 
Vegas and continued to question her family, she dropped the lawsuit threat, 
saying the whole situation was just too stressful.

Lies, lies, lies, that's all I am hearing, Ayala said after police 
started questioning her. They should look at Wendy's. What are they 
hiding? Why are we being victimized again and again?

As it turns out, Ayala has a litigious history. She has filed claims 
against several corporations, including a former employer and General 
Motors, though it is unclear from court records whether she received any 
money. She said she got $30,000 from El Pollo Loco after her 13-year-old 
daughter got sick at one of the chain's Las Vegas-area restaurants. But El 
Pollo Loco spokeswoman Julie Weeks said last week that the company reviewed 
Ayala's February 2004 claim and paid her nothing.

Earlier Thursday, Wendy's International Inc. announced it had ended its 
internal investigation, saying it could find no credible link between the 
finger and the restaurant chain.

Sales have dropped at franchises in Northern California, forcing layoffs 
and reduced hours, the company said. Wendy's also has hired private 
investigators, set up a hot line for tips and offered a $100,000 reward for 
anyone who provides information leading to the finger's original owner.


George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu
Reply with a Thank you if you liked this post.
___
MEDIANEWS mailing list
medianews@twiar.org
To unsubscribe send an email to:
[EMAIL PROTECTED]


[Medianews] 2nd Chip Maker Admits Guilt in a Price-Fixing Conspiracy

2005-04-22 Thread George Antunes
April 22, 2005
2nd Chip Maker Admits Guilt in a Price-Fixing Conspiracy
By STEPHEN LABATON
NY Times
http://www.nytimes.com/2005/04/22/technology/22chip.html?pagewanted=printposition=
WASHINGTON, April 21 - Federal prosecutors announced Thursday that a second 
big maker of computer memory chips, Hynix Semiconductor of South Korea, had 
agreed to plead guilty to participating in a global conspiracy to fix 
prices and would pay a $185 million fine, the largest criminal penalty 
assessed during the Bush administration.

The Justice Department announced the inquiry last September and disclosed 
that Infineon Technologies, a German chip maker, had agreed to pay a $160 
million fine in the case. Shortly after that announcement, four Infineon 
executives pleaded guilty to conspiracy to fix prices and were each 
sentenced to penalties of $250,000 and prison terms of four to six months.

Attorney General Alberto R. Gonzales said that the case was another 
significant step forward in the department's ongoing fight to break up and 
prosecute international cartels that harm American consumers.

This case shows that high-tech price-fixing cartels will not be 
tolerated, he said.

At a news conference announcing the latest plea agreement, Scott D. 
Hammond, the head of the criminal enforcement section of the antitrust 
division at the Justice Department, said that the six largest computer 
makers and countless consumers were victims of the scheme that ran from 
April 1999 to June 2002.

The memory chips are used in an array of consumer electronic products and 
computers. The investigation began after computer makers complained about 
possible collusion in the memory equipment market. The computer makers that 
Mr. Hammond said were hurt by the conspiracy are Dell, Compaq, 
Hewlett-Packard, Apple, I.B.M. and Gateway.

Mr. Hammond declined to quantify how much consumers were hurt by the 
scheme. He said in some instances, the price of chips rose by more than 100 
percent and that computer makers responded by either increasing the prices 
of their products or offering less memory in personal computers and laptops.

He would not identify co-conspirators because he said the inquiry was 
continuing. But much is already known about the case. Micron Technology has 
acknowledged that it received amnesty for providing assistance in the 
inquiry. Samsung and Nanya Technology are defendants in a related 
class-action lawsuit brought by consumers.

Hynix disclosed last month that it had set aside $346 million to cover 
possible costs associated with the investigation and related civil action. 
Samsung, the largest maker of memory chips, has said it put aside $100 
million and has received subpoenas from a grand jury examining the matter.

Mr. Hammond said that the government was not seeking restitution from Hynix 
because of the class-action case.

In the criminal case that Mr. Hammond said would be filed in federal court 
in San Francisco, the government accused Hynix of violating Section 1 of 
the Sherman Act by participating in meetings, conversations and 
communications in the United States and elsewhere to discuss the prices of 
memory chips.

There was almost constant communication between the companies, Mr. 
Hammond said. Pricing was negotiated on a regular monthly basis. There 
were weekly and sometimes daily conversations.

The $185 million penalty is the third-largest criminal fine under the 
Sherman Act. The two larger fines were levied in 1999 against two vitamin 
makers: $500 million against Hoffman-La Roche and $225 million against BASF.


George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu
Reply with a Thank you if you liked this post.
___
MEDIANEWS mailing list
medianews@twiar.org
To unsubscribe send an email to:
[EMAIL PROTECTED]


[Medianews] Spaceway-1 / SeaLaunch Upcoming Launch Coverage Tues (4-26) 3 am ET AMC-9 12040 H

2005-04-22 Thread Dishnut-P
This upcoming Tuesday morning (4-26), Sea Launch is scheduled to launch 
DIRECTV's Spaceway-1 communications satellite on a Zenit-3SL rocket from 
the Odyssey Launch Platform positioned on the equator in the Pacific Ocean.

Launch window opens at 3:31 a.m. EDT.
Spacecraft separation 30 minutes after lift off.
Spaceway-1 is the first of four Ka-band satellites based on Boeing 702 
model bus. The spacecraft includes a flexible payload with a fully 
steerable downlink antenna that can be reconfigured on orbit and will be 
located at 102.8 degrees West Longitude.

Broadcast coverage:
AMC-9 @ 83 degrees West, transponder 17 Ku band (12040 Mhz Horizontal) 
Analog.
Audio: 6.2 / 6.8 subcarrier = English

Test signals start at 2:45 a.m. EDT. (11:45 p.m. PDT. 4/25)
Broadcast starts at 3 a.m. EDT. (12 a.m. PDT.)
Don't have a dish, a webcast of launch is available at:
http://www.sea-launch.com/current_index_webcast.html
Additional coverage at:
http://www.spaceflightnow.com/sealaunch/spaceway1/status.html
http://www.space.com/missionlaunches/launches/next_launch.html
http://www.sea-launch.com/current_launch.html
--
Dishnut-P

Operator of RadioFree Dishnuts - Producer of The Dishnut News
 heard Saturdays at 10pm EST. on
RFD, W0KIE Satellite Radio Network AMC-7 Transponder 5 / 7.50Mhz
(4DTV W-7 973), WTND-LP 106.3, and many micro LPFM stations.
http://dishnuts.net
Show Archives: (DOWN)
Reply with a Thank you if you liked this post.
___
MEDIANEWS mailing list
medianews@twiar.org
To unsubscribe send an email to:
[EMAIL PROTECTED]


[Medianews] Podcasting: Making Waves

2005-04-22 Thread George Antunes
Podcasting: Making Waves
By Sam Whitmore
Forbes.com
04.21.05, 6:00 AM ET
http://www.forbes.com/technology/2005/04/21/cz_sw_0421whitmore.html
Just when we grasped what blogging was all about, along came podcasting, 
which in some ways is even more disruptive and exciting than blogging.

Being a podcaster myself, I've seen firsthand the business and legal chaos 
podcasts have created. As you'll see in this column, perhaps they might 
soon create some political chaos too.

Simply put, podcasting is the act of recording and transmitting digital 
audio over the Internet to one's computer or MP3 player. The pod in 
podcasting refers to Apple's (nasdaq: AAPL - news - people ) iPod, but any 
MP3 player can play podcasts. Using a streaming-media player, you also can 
listen to podcasts right off the Web. Most listeners do.

Researchers from the Pew Internet  American Life Project this month 
claimed that more than 22 million American adults own iPods or MP3 players 
and more than one in four of them have downloaded podcasts.

That seems high to me, and many agree, but Pew stands firm. No matter. 
Podcasting is here to stay.

Paris Hilton will podcast this month to promote her new movie House of Wax. 
Air America, National Public Radio and Clear Channel Communications (nyse: 
CCU - news - people ) all podcast their programs, or say they soon will.

A new SciFi Channel podcast featuring Battlestar Galactica Executive 
Producer Ronald D. Moore gives a running commentary on each episode. 
Viewers can download the audio and listen along while they watch. 
Forbes.com, too, podcasts. Click here to listen to excerpts from its weekly 
radio show.

Meanwhile, podcast entrepreneurs jockey to make money and consolidate 
power. Boku Communications co-founder Adam Curry, a former personality with 
Viacom's (nyse: VIAb - news - people ) MTV, wants to coax podcasters into 
creating shows using Boku's professional-quality audio production tools, 
which they'll find at podshow.com.

To the extent he can empower podcasters, Curry hopes that advertisers will 
be inspired to shift advertising dollars toward Boku and its roster of 
audio talent. Says Curry, Madison Avenue realizes there's an entire 
generation out there that doesn't listen to the radio.

Already there's disruption within the podcasting community itself. Most 
podcasting pioneers deplore commercialization--just as the dot-edu and 
dot-org communities bad-mouthed dot-com Web sites a decade ago.

Podcast populists, for example, promote obscure musicians by playing 
independent music not licensed by the Recording Industry Association of 
America. Others, such as me, use copyrighted music. Is this legal?

Good question. A week after launching my own podcast, Closet Deadhead, I 
traveled to New York and presented checks to the American Society of 
Composers, Authors and Publishers and Broadcast Music for composing rights 
to the Grateful Dead's music. ASCAP told me I needed two other kinds of 
licenses: performance licenses from the record companies and a 
manufacturing license, which grants me the right to create a digital copy 
of a given performance.

So I investigated. Warner Music's Charles Comparato told me this month that 
his company's podcasting policy is still evolving. Contradicting ASCAP, 
J.C. Lindstrom from the Harry Fox Agency--licensers of manufacturing 
rights--told me, We don't have a policy for podcasting at this time.

Both Comparato and Lindstrom advised me to keep podcasting. I also 
contacted the Grateful Dead organization, which owns performance rights to 
Grateful Dead licensed recordings made since 1973. Chief Executive Cameron 
Sears says his team is crafting its own podcasting policy and will get back 
to me.

Podcast integrity is a bigger issue than licensing. And here's why. When 
you create a podcast, you create a digital file that listeners can save to 
their computers. Most listeners delete podcasts shortly after they download 
and listen to them. But once a digital audio file is saved, it can be 
reproduced as is--or manipulated.

Having downloaded the first podcast from former vice-presidential candidate 
John Edwards, I used my digital editing software to make Edwards appear to 
say something ludicrous and potentially damaging to the Democratic Party. 
My purpose was to demonstrate how effectively an amateur can misrepresent 
the words of a powerful person. As of this writing, there's no legal 
language on the Edwards site prohibiting me from slicing and dicing.

If I can do it, imagine what the malicious in both parties can do. Existing 
licensing structures need to change and new ones created where none exist. 
Perhaps a No Derivative Works Creative Commons license might be 
appropriate: authors let others copy, distribute, display and perform only 
verbatim copies of their work, not derivative works based upon it.

So by all means, track the blogs and watch all those crusty old newspapers 
and magazines writhe in agony, wondering 

[Medianews] TV On The Go: Crown Castle Mobile Media Selects SES AMERICOM to Deliver Live Television Broadcasts for Mobile Handsets

2005-04-22 Thread Dishnut-P
SES Release
TV On The Go: Crown Castle Mobile Media Selects SES AMERICOM to Deliver 
Live Television Broadcasts for Mobile Handsets

Mobile Television Breakthrough Planned for AMC-9 Satellite, NAB Booth #C5245
LAS VEGAS  April 18, 2005  SES AMERICOM, a SES GLOBAL company 
(Euronext Paris and Luxembourg stock exchanges: SESG), today announced 
an agreement with Houston-based Crown Castle Mobile Media to enable the 
delivery of live television to a wide range of mobile handheld devices. 
The collaboration marks the most recent first for SES AMERICOMs 
satellite-based mobile platforms, which are already distributing data, 
television, and Internet access everywhere, from ocean oil rigs, freight 
truck fleets and commercial jetliners, as well as to tens of millions of 
U.S. households.

As part of the arrangement unveiled at the National Association of 
Broadcasters Conference in Las Vegas, Crown Castle Mobile Media has 
leased Ku-band capacity aboard SES AMERICOMs AMC-9 satellite to reach 
satellite receivers across a planned DVB-H (digital video broadcast  
handheld) network designed to broadcast live television to mobile phones 
and other communications devices.

SES AMERICOM is all about delivering the connections that make anywhere 
communications and entertainment possible, even on the screen of a cell 
phone, said Bryan McGuirk, senior vice president of SES AMERICOMs 
North American media services. This exciting collaboration will 
leverage the nationwide power and reach of SES AMERICOMs AMC-9 
satellite together with Crown Castle Mobile Medias planned DVB-H 
network to deliver first-of-its-kind television broadcasts in the U.S. 
with all the freedom of a wireless mobile handset.

Crown Castle Mobile Media is dedicated to bringing together the best 
equipment and services innovators in the industry to ensure mobile 
handset television delivers the quality and reliability todays 
on-the-go consumers demand, said Michael Ramke, Vice President of 
Business Development, Crown Castle Mobile Media. We anticipate SES 
AMERICOMs leading satellite-based distribution platform will help 
enable us to deliver on the exciting prospect of live TV on handheld 
mobile devices.

Crown Castle Mobile Media has begun deployment of its DVB-H network in 
select markets.

About the AMC-9 Satellite
Launched in 2003, the AMC-9 satellite is an Alcatel Spacebus 3000B3 
hybrid C-band and Ku-band spacecraft located at 83 west longitude. 
Television programmers, government agencies and enterprise networks all 
use and benefit from the spacecrafts increased power levels, expanded 
coverage areas, and SES AMERICOMs consistent high quality and redundancy.


About Crown Castle Mobile Media
Crown Castle Mobile Media is a subsidiary of Crown Castle International 
Corp. (NYSE:CCI). Crown Castle engineers, deploys, owns and operates 
technologically advanced shared wireless infrastructure, including 
extensive networks of towers. Crown Castle offers significant wireless 
communications coverage to 68 of the top 100 US markets and to 
substantially all of the Australian population. Crown Castle owns, 
operates and manages over 10,600 and over 1,300 wireless communication 
sites in the US and Australia, respectively. For more information on 
Crown Castle visit: http://www.crowncastle.com


About SES AMERICOM
The largest supplier of satellite services in the U.S., SES AMERICOM, 
Inc. is recognized as a pioneer of global satellite communications 
services. Established in 1973 with its first satellite circuit for the 
U.S. Department of Defense, the company currently operates a fleet of 16 
spacecraft in orbital positions predominantly providing service 
throughout the Americas. As a member of the SES GLOBAL family, SES 
AMERICOM is able to provide end-to-end telecommunications solutions to 
any region in the world. In 2001, the company established AMERICOM 
Government Services, a wholly owned subsidiary dedicated to providing 
satellite-based communications solutions to both civilian and defense 
agencies of the U.S. government. With its combined operations, SES 
AMERICOM serves broadcasters, cable programmers, aeronautical and 
maritime communications integrators, Internet service providers, mobile 
communications networks, government agencies, educational institutions, 
carriers and secure global data networks with efficient communication 
and content distribution solutions.

#  #  #

--
Dishnut-P

Operator of RadioFree Dishnuts - Producer of The Dishnut News
 heard Saturdays at 10pm EST. on
RFD, W0KIE Satellite Radio Network AMC-7 Transponder 5 / 7.50Mhz
(4DTV W-7 973), WTND-LP 106.3, and many micro LPFM stations.
http://dishnuts.net
Show Archives: (DOWN)
Reply with a Thank you if you liked this post.
___
MEDIANEWS mailing list
medianews@twiar.org
To unsubscribe send an email to:
[EMAIL PROTECTED]


[Medianews] Help me? No, drop dead

2005-04-22 Thread George Antunes
Help me? No, drop dead
By Terry Golesworthy
News.com
http://news.com.com/Help+me+No%2C+drop+dead/2010-1011_3-5678811.html
Story last modified Thu Apr 21 04:00:00 PDT 2005

Why don't more corporations respond to online inquiries? That's one of the 
questions that continue to puzzle me as I analyze Web sites.

Given the efforts marketing departments make to collect customer data, one 
would think they'd see an incoming query as a gift. But too many 
corporations don't see it that way, including the financial services firms 
my research firm recently surveyed in our First Quarter 2005 report.

Increasingly, prospective and existing customers are interacting with 
corporations electronically, both for research and purchasing purposes. 
Those that ignore online inquiries are alienating consumers--especially 
young affluents, the 24- to 33-year-olds earning $75,000 or above who are 
the heaviest Internet users (and most likely to be asking the questions). 
In fact, our research indicates that 70 percent of consumers go to a 
competitor's site if they don't receive a timely response to an online 
inquiry. And losing those customers is a faux pas few companies can afford.

Beyond loss of business, there is another reason companies should answer 
inquiries: Incoming e-mail can provide a great opportunity for cost 
reduction. A self-service approach can slash the cost of a customer 
interaction from as much as $35 on the phone to 75 cents online--a 
potential savings of 98 percent for just one transaction. Some 37 percent 
of online customers have used customer support on a site, and support costs 
can be reduced by $5 to $25 per incident by providing good online support 
facilities.

Our research indicates that users expect both a timely and helpful response 
from online sites. Timely, according to users, is within a day--and that 
window is decreasing.

Unfortunately, most customers dealing with financial services firms are 
likely to be disappointed. In fact, only one in three have any chance of 
receiving a helpful and timely response. And within the securities 
industries and credit card companies, the chances are even lower.

So what happens to the people who don't get an answer within a day? Some 
get a response the next day, but a third receive messages that they deemed 
unhelpful, often involving canned text and stock answers directing users to 
the Web site. An amazing one out of five customers never receives a reply.

The rest get replies that dribble in over the next three to four days, and 
they often ignore them, having since moved on. The issue of responsiveness 
transcends industries. In discussions with major corporations, I am often 
told they receive far too many e-mails per day to send replies to each 
inquirer. My response is to ask them whether online customers are as 
important as the ones that walk into a business branch or call on the 
telephone. Would it be acceptable to say, Look, we get so many calls per 
day that we sometimes let them go to voicemail, answer what we can and 
delete the rest?

Some companies are already responding quickly and fully to inquiries, 
particularly new age companies that depend on the Internet as a 
fundamental part of their business.

Not surprisingly, these companies respond to e-mails quickly, often in less 
than four hours, and sometimes within the hour. For example, Amazon.com 
leads the way for responsiveness in retail, Dell in computer products, 
E-Loan in financial services and Orbitz in the travel industry. Through 
their Web-focused approach--which treats e-mail communications as part of 
the business process, integrating fully with back-end systems--these 
companies have begun to take significant business away from traditional 
players that haven't seen the light.

The good news is that in response to competitive pressures, some mainstream 
companies have re-engineered their own business processes to increase 
online responsiveness. That's important because e-mail responsiveness is a 
key litmus test for companies to determine whether they are structured to 
attract and service online consumers.

Think of a corporation's Web site as the front door for its most 
demographically desirable customers. If companies don't respond to the 
knocking on the door, they're effectively giving away that portion of their 
online business. And since more than 10 percent of all purchases in the 
U.S. are either researched or consummated on the Web, they had better open 
the door.


George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu
Reply with a Thank you if you liked this post.
___
MEDIANEWS mailing list
medianews@twiar.org
To unsubscribe send an email to:
[EMAIL PROTECTED]


[Medianews] SES AMERICOM Set to Deliver Historic Space Shuttle Launch Broadcasts to Audiences Across North America

2005-04-22 Thread Dishnut-P
SES Release
SES AMERICOM Set to Deliver Historic Space Shuttle Launch Broadcasts to 
Audiences Across North America

Broadcasters Tap SES AMERICOM Satellites to Deliver News and On-location 
Live Reports From Cape Canaveral and The First Space Shuttle Launch in 2 
Years

PRINCETON, NJ  April 19, 2005  Fresh from delivering wire-to-wire 
broadcasts of March Madness to millions of college hoops fans, SES 
AMERICOM, an SES GLOBAL company (Euronext Paris and Luxembourg stock 
exchanges: SESG), today announced its occasional use satellite services 
are now poised to deliver network and affiliate television coverage of 
the historic space shuttle launch later this spring to viewers across 
North America.

Leading broadcasters are tapping SES AMERICOMs reliable AMC-5 and AMC-9 
satellites for significant Ku-band capacity to provide extensive 
localized, national and international news reports on the milestone 
space mission from Cape Canaveral, Florida.

The space shuttle launch this spring caps eighteen months of arguably 
one of the most intensive periods of noteworthy and headline-making 
special events and breaking news, said Kelly Dressler, director of 
occasional sales and satellite services for SES AMERICOM. SES 
AMERICOMs occasional broadcast services are always on and ready to 
deliver the reliability and reach broadcasters must have to inform 
audiences anywhere in North America and the world. Were extremely proud 
to provide the quality space segment that will bring broadcast news 
coverage of this special space mission to living rooms across North 
America.

While many leading networks rely every day on SES AMERICOM satellites 
for fulltime distribution of news, information, sports and entertainment 
channels, the companys always on occasional business has flourished in 
response to a full slate of scheduled and breaking news events 
throughout 2004 and 2005.

Broadcast news organizations across the country and the world have 
depended upon SES AMERICOMs reliable spacecraft to distribute news and 
live reports of everything from the Super Bowl, March Madness, and the 
Summer Olympic Games to high profile trials and hearings, the 2004 
presidential election and NASAs latest launch. SES AMERICOMs prime 
domestic and global space segment inventory and special events and news 
gathering expertise have enabled broadcast and cable coverage of an 
action packed schedule of newsworthy events from start to finish.

SES AMERICOMs success in the occasional satellite services business is 
based on having bandwidth available from key orbital slots, industry 
knowledge and industry insight, and has resulted, for example, in more 
than 3,600 hours of video transmission time at the Republican and 
Democratic National Conventions, and an estimated 6,000 hours of high 
definition (HDTV) sports programming distribution over the last 
year-and-a-half.

SES AMERICOM has a dedicated international team focused on serving the 
occasional satellite contribution and distribution needs of 
broadcasters, news agencies, networks, cable programmers, corporations, 
and ISPs. Whether its a planned event or an urgent, breaking news 
story, SES AMERICOM, SES GLOBAL and its partners provide everything from 
end-to-end special events management to the instant availability of 
capacity and connections to distribution points around the world.

To meet the around-the-clock needs of the broadcast industry, SES 
AMERICOM provides an online reservation system, STARS OnlineTM, which 
feature online access to bandwidth and inventory in every region of the 
world. STARS Online enables SNGs, resellers, and broadcasters to view, 
book, amend or cancel occasional satellite bandwidth in real-time over 
the Web at https://stars.ses-americom.com. The system provides customers 
24/7 access to SES AMERICOMs occasional inventory of domestic C-band 
and Ku-band capacity, plus digital/analog video channels and 
transoceanic capacity.

About SES AMERICOM
The largest supplier of satellite services in the Americas, SES 
AMERICOM, Inc. is recognized as a pioneer of global satellite 
communications services. Established in 1973 with its first satellite 
circuit for the U.S. Department of Defense, the company currently 
operates a fleet of 16 spacecraft in orbital positions predominantly 
providing service throughout the Americas. As a member of the SES GLOBAL 
family, SES AMERICOM is able to provide end-to-end telecommunications 
solutions to any region in the world. In 2001, the company established 
AMERICOM Government Services, a wholly owned subsidiary dedicated to 
providing satellite-based communications solutions to both civilian and 
defense agencies of the U.S. government. With its combined operations, 
SES AMERICOM serves broadcasters, cable programmers, aeronautical and 
maritime communications integrators, Internet service providers, mobile 
communications networks, government agencies, educational institutions, 
carriers and secure global data