For those that besides doing development/management for the healthcare environment, also have to manage/supervise a web site, the following article may be useful:
"The Secret Benefit Of Search Engine Optimization: Increased Usability
A higher search ranking is what many website owners dream of. What they don't realize is that by optimizing their site for the search engines, if done correctly, they can also optimize it for their site visitors."
More on: http://tinyurl.com/6dwlp
J. Antas