Your point is interesting. In my experience, it is younger people who tend to be more interested in new technology. Older folks often believe that since they never needed it in the past, they don't need it now. Do you think things were different a hundred years ago? Perhaps Edison saw his target market as old people and that is why the old couple was used in ads. Just sort of thinking about this out loud. Dave Dazer
estott <est...@localnet.com> wrote: ----- Original Message ----- From: "Andrew Baron" To: "Antique Phonograph List" Sent: Thursday, April 13, 2006 6:32 PM Subject: [Phono-L] Trademarks and Ad Campaigns > > I think about the success of that Victor trademark in relation to > Edison's "Old Couple", which possibly did more to actually guarantee a > LACK of acceptance among the younger generation of early 20th century > phonograph buyers than the his choice of recording material. Likewise the "Looking for the Band" image of the little boy about to chop into a phonograph- it gives the impression that the machine is a disposable toy. Eric Stott _______________________________________________ Phono-L mailing list Phono-L@oldcrank.org Phono-L Archive http://phono-l.oldcrank.org/archive/ Support Phono-L http://www.cafepress.com/oldcrank
