On Sep 17, 2012, at 3:34 PM, Kushad, Mosbah M wrote:
Here is an article that appeared in today's Wall Street Market Watch Website.
Interesting observations.. Does it matter to your customers if a certain
percentage, large or small, of what you sell either at the farm or elsewhere
is not grown at your farm? Do they know, should they know, and does it make
a difference? .. Hope to hear any experiences or questions that you may
have been asked by your customers related to this subject.
http://www.marketwatch.com/story/10-things-farm-stands-wont-tell-you-2012-09-17
Mosbah Kushad, University of Illinois
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Speaking as a consumer who often shops at farmstands and such:
But stand operators counter that consumers are voting with their dollars—if
they didn’t like what was happening, they wouldn’t be buying.
If you are in Massachusetts, and you are selling oranges, any customer who
cares will assume you didn't grow it yourself. And if you are selling your
apples and some from the farmer next door, maybe I don't care. But it can get
complicated, and in my opinion, the better farm stands label food with its
source. If you do that, I will consider the maple syrup from NH and the honey
from cape cod, and the peaches from an orchard 30 miles west to be added value
in expanding your selection.
Ginda Fisher
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