-Caveat Lector-

>>December 12, 1999

>>FOR IMMEDIATE RELEASE

>>

>>NEW INTERNET "GAME" DESIGNED TO DESTROY ETOYS.COM

>>Stock plunge must be accelerated, groups say

>>

>>    Contacts: mailto:[EMAIL PROTECTED], mailto:[EMAIL PROTECTED]

>>    More information: http://rtmark.com/etoy/

>>                      http://rtmark.com/etoypress.html

>>                      http://rtmark.com/sitin.html

>>

>>RTMark has joined the growing torrent of outrage, sometimes violent in
>tone,

>>against Internet toy giant eToys (http://rtmark.com/etoypress.html) by

helping
>>create and distribute what RTMark calls "a new toy": a multi-user
>Internet

>>game whose goal is to damage (or possibly even destroy) the company.

>>

>>The game, which aims to punish eToys for shutting down prominent
>Internet art

>>group etoy's domain (see http://rtmark.com/etoypress.html for more

>>information), takes the form of an RTMark "mutual fund," or list of
>sabotage

>>projects (http://rtmark.com/etoy/). All projects in the "etoy Fund,"
>some of

>>which have already been financed, aim to lower the company's stock
>market

>>value as much as possible. The site also includes pages that will help

>>visitors to cripple the eToys servers during the ten days leading to

Christmas
>>(http://rtmark.com/sitin.html), pages providing detailed financial

information
>>about the company, and a page of links to the dozen or so other groups

calling
>>for eToys' downfall.

>>

>>Since November 29, when eToys lawyers shut down the art group's domain
>and

>>news of the massive and violent-toned reaction began to spread, huge
>sellouts

>>(including a 2.5-million-share sale by Moore Capital Management, Inc.)
>have

>>caused eToys stock to fall from $67/share to $45/share, or nearly 33%;

>>before November 29 eToys stock had been rising. RTMark's new projects
>group

>>aims to systematically capitalize on and accelerate the eToys share fall.

>>

>>"The etoy Fund projects are a game the whole world can play," said
>RTMark

>>spokesperson Ernest Lucha. "Many of the projects--boycotts, pickets,
>e-mail

>>campaigns--can be played by anyone, while other projects--countersuing
>eToys,

>>disturbing the eToys servers, etc.--require specialized work. There's

>>something for everyone, and we know we can easily count on 10,000
>players

>>to start with."

>>

>>There's also something for hackers, who are normally apolitical but have
>by

>>and large taken eToys' attack on etoy as an attack on themselves. "eToys
>is

>>trying to take advantage of a legal situation in which there's basically
>no

>>protection against corporations, whether you're an artist, an activist,
>or

>>just someone in the wrong place at the wrong time," said a hacker who

>>identifies himself as "Code Blue." "But they're relying a bit too much
>on the

>>legal. They're saying f*ck you to everything that etoy stands for, and
>that's

>>like spraying tear gas all over the entire hacking community."

>>

>>"This game is much more exciting than any other computer game, because
>you

>>have a real-world bad guy to fight," said RTMark spokesperson Lucha.

>>

>>"We think it's especially exciting that the court date [December 27, at
>which

>>the final fate of etoy.com will be decided] falls so close to Christmas,"

said
>>Richard Zach, a graduate student at the University of California at
>Berkeley

>>who has closely followed the dispute since the beginning. "The holiday
>season

>>is a time of giving, but since eToys decided to take, we're making an
>example

>>of them during their busiest season. Christmas won't be the end of the
>game,

>>but it's an important first milestone."

>>

>>It's not just about etoy, nor about art or hacking, according to Lucha:
>the

>>etoy Fund and directly hostile efforts like it could help lead to a new

>>balance of power between citizens and big business. "Why should global

culture
>>be dominated by business? The net is a playing field that could help to

create,
>>through law, a worldwide balance of power that just doesn't exist now."

>>

>>The anger against eToys is not likely to dissipate soon, even with a
>favorable

>>outcome to the case (i.e. the survival of etoy.com), according to Lucha.

>>"eToys says etoy.com was hurting sales by disturbing those who stumble
>upon

>>it.

>>Well, eToys' domain is disturbing people who want to see great internet
>art

>>but stumble upon eToys instead, and so why not say eToys shouldn't
>exist? Why

>>should financial might make right? If they want to play by barbaric
>rules, we

>>will too."

>>

>>"eToys feels comfortable destroying art for the benefit of its business,
>so

>>all the players of this game can feel great destroying eToys--for the
>benefit

>>of art," said Lucha.

>>

>>OTHER ATTACKS

>>

>>RTMark and its "etoy Fund" collaborators are only one group among dozens
>to

>>mount digital and real-world attacks against eToys in time for
>Christmas.

>>

>>Two other anti-eToys "products," soon to be announced independently, come

from
>>groups of programmers who have, like the hackers, taken eToys' action as
>a

>>personal affront. One such group is nearly finished with an "action

>>entertainment product" inspired by some of etoy's well-known pieces
>(such as

>>the "digital hijack," which won Ars Electronica's most prestigious
>award,

>>and $7,375, in 1996; see the etoy site, still available at

>>http://146.228.204.72:8080/, for more information). The "product," which
>will

>>shortly be available at http://www.toywar.com, "will enable any net user
>to

>>directly attack eToys.com," according to one of the programmers involved
>in

>>its development.

>>

>>Another anti-eToys tool that has already been deployed and will be
>announced

>>within the next several days, according to a source within the
>above-mentioned

>>group, is a program that generates fraudulent web page accesses ("hits")

>>disguised to look like those of Internet shoppers coming from numerous,

>>randomly-chosen locations. The aim of the tool is to make the financial

>>valuation of eToys.com, which depends heavily on web access counts,

>>unreliable. This uncertainty, which should become more evident in the
>days to

>>come, should increasingly make investors even more skittish about

investing in
>>the company, according to the source.

>>

>>

>>

>>eToys is the third largest e-business on the Internet; etoy.com, which
>eToys

>>lawyers have shut down, is the domain synonymous with the oldest,
>best-known,

>>and most influential Internet art group, etoy. etoy has owned etoy.com
>since

>>1995, before eToys existed, and two years before eToys registered its
>own

>>URL. etoy.com has never made any reference to eToys. See

>>http://rtmark.com/etoypress.html for more information.

>>

>>RTMark, which is in no way associated with etoy, aims to publicize the

>>widespread corporate abuse of democratic institutions like courts and

>>elections. To this end it solicits and distributes funding for "sabotage

>>projects"; the groups of such projects are called "mutual funds" in
>order to

>>call attention to one way in which large numbers of people come to
>identify

>>corporate needs as their own. RTMark projects do not normally target
>specific

>>companies; the etoy Fund projects are an exception.

>>

>>RTMark is no stranger to the hot topic of domain-name control. The World

>>Trade Organization's press release about http://gatt.org, accusing
>RTMark of

>>"illegal practices" in publishing information critical of the WTO at
>that

>>site, merely brought the WTO ridicule from the press

>>(http://rtmark.com/gatt.html); George W. Bush's and Microsoft's legal
>attacks

>>on GWBush.com (http://rtmark.com/bush.html) and MicrosoftEdu.com

>>(http://rtmark.com/allpress.html#mse) failed to affect the domains. See
>also

>>http://rtmark.com/othersites.html for more on this issue.

>>

>>                             # 30 #

>>

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