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Friday, March 1, 2002

CONTROLLING THE SUBSTANCES
New ad blasts Bush administration
Drug war, not youth, supports terrorism, group says



Posted: March 1, 2002
1:00 a.m. Eastern

By Jon Dougherty



© 2002 WorldNetDaily.com

A noted drug reform group has placed an advertisement that parodies the Bush
administration's linking of buying illegal drugs to supporting terrorism.

The New York-based Drug Policy Alliance's ad, which was placed in yesterday's
issue of Roll Call, Capitol Hill's daily newspaper, seeks to "point out that while the
Bush administration is blaming American youth for terrorism, it is actually the drug
war that creates the illegal markets that help fund terrorism."

The DPA ad features a full-page photo of President Bush, overlaid by these words:
"This month, I watched the Super Bowl, wasted 10 million taxpayer dollars on a
deceptive ad campaign and shamelessly exploited the war on terrorism to prop up
the failed war on drugs. … C'mon, it was just politics."

Additionally, the ad says resources would be better spent on drug treatment and
fighting real threats to national security.

"The drug czar's office seems to think that American youth are as dumb as a
doorknob," said Ethan Nadelmann, executive director of Drug Policy Alliance. "It's
hard to believe that any American teenager smoking homegrown marijuana is going
to believe she's subsidizing bin Laden's terror campaign. They're going to spoof
these ads just the way they spoofed the 'fried egg' ads a decade ago."

The DPA ad is similar to an earlier full-page advertisement sponsored by the
Libertarian Party and placed in Tuesday's editions of USA Today and The
Washington Times.

The Libertarian-sponsored ad featured a picture of U.S. Office of National Drug
Control Policy Director John Walters, and featured this caption: "This week, I had
lunch with the president, testified before Congress and helped funnel $40 million in
illegal drug money to groups like the Taliban. … The war on drugs boosts the price of
illegal drugs by as much as 17,000 percent – funneling huge profits to terrorist
organizations. If you support the war on drugs or vote for the politicians who wage it,
you're helping support terrorism."

Like the Libertarians, DPA officials say the government's so-called "war against
drugs" has driven up the price of illegal narcotics, thus enhancing the profits of
terrorist groups who grow and sell them to raise cash.

"Blaming nonviolent Americans for terrorism is like blaming beer drinkers for Al
Capone's murders," Nadelmann said.

Tony Newman, a spokesman for DPA in its New York office, told WorldNetDaily that
the Bush administration's anti-drug policies seemed more "aggressive" than previous
administrations.

"I think the new development right now is that the government is coming out and
blaming non-violent Americans for supporting terrorism," he said. "That's obviously a
post-Sept. 11 campaign, but they're basically saying that half of American high
school kids are supporting terrorism."

In terms of funding, there hasn't been much difference in the way the government
has approached its war on drugs over the past 10-12 years, said DPA's director of
national affairs, Bill McColl.

"It's really hard to change the numbers in funding," he told WorldNetDaily. "The
government's efforts are sort of geared toward criminal justice and law enforcement,
interdiction and source-country control. So those areas are robustly funded."

However, he said, the Bush administration is re-emphasizing "stigma – creating a
sense that [drug use] should never happen and a clamp on any message other than,
'wrong, wrong, wrong.'"

"That's what's different from the Clinton administration and even [the first Bush
presidency] – to maximize stigma," he said.

Tom Riley, communications director for the Office of National Drug Control Policy,
told WorldNetDaily his office was actually pleased by the response the government's
anti-drug ads were receiving.

"What we're trying to do is get an idea out," he said. "The whole plan of this
campaign, and the way it's been structured, has been to promote discussion and
debate this."

By publishing competing ads, the other groups "are keeping this discussion going. By
far, this is the most talked-about campaign we've [ever] done."

The Libertarian Party, the DPA and others have criticized the administration's
decision to air two of its most controversial "drug use equals terrorism" ads during
this year's Super Bowl game in February.

But the two ads, which cost $3.4 million, were some of the most effective anti-drug
messages in years, Riley said.

"After the Super Bowl and just one showing of those ads, an independent poll
showed that over 50 percent of people who saw them could articulate the message
in them," he said. "Ninety million people watched the Super Bowl, so in essence,
about 45 million people could tell you what the ads were about the next day. That's
incredibly good penetration."

Riley also denied politics were behind the new campaign.

"The first interjection of politics into this was the use of President Bush's image [in
the DPA ad]," he said. "There is lots of bipartisan support on Capitol Hill for the
administration's anti-drug and terrorism efforts."

Riley said other recent government-sponsored anti-drug ads were also successful
because they provoked more parental involvement in prevention efforts aimed at
teen-agers.

"Every study in the world says parents are a kid's best prevention method, so we're
trying to get them more involved," Riley told WND.

He said the Office of National Drug Control Policy's current media campaign budget
of $180 million was first authorized by Congress in 1998.

In testimony before the House Reform Committee's Subcommittee on Criminal
Justice, Drug Policy and Human Resources, Walters said the agency's strategy was
three-fold: Stopping drug use before it begins, increased drug treatment and
"disrupting the market."

"We are using parents, educational institutions, the media and community action to
prevent young people from experimenting with drugs in the first instance and starting
on a path that all too often leads to addiction, crime and personal and familial
destruction," Walters told the subcommittee.

In 1998, the agency said, Americans spent $66 billion on illegal drugs. Also, half of
state and a third of federal prisoners reported committing their offense under the
influence of alcohol or drugs, the agency says, quoting its most recent data.

Related story:

Drug czar accused of supporting terrorists



Jon E. Dougherty is a staff reporter and columnist for WorldNetDaily, and author of
the special report, "Election 2000: How the Military Vote Was Suppressed."
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