-Caveat Lector-

http://latimes.com/news/printedition/front/la-100201privacy.story




Los Angeles Times
latimes.com
October 2, 2001


FTC to Drop Push for More Privacy Laws


Legislation: Trade agency will abandon Clinton administration's call for
tougher measures and focus on enforcement and education.

By EDMUND SANDERS, Times Staff Writer

WASHINGTON -- Reversing a Clinton administration policy, the new head of
the Federal Trade Commission is withdrawing the agency's call for tougher
newprivacy laws and instead focusing on increasing the enforcement of
existing rules and boosting education efforts.

Under the initiative--to be formally announced Thursday by FTC Chairman
Timothy J. Muris--the agency plans to increase staffing for privacy-related
programs by nearly 50% and reallocate funding from other programs to combat
identity theft and educate consumers about how they can safeguard their
privacy, according to sources familiar with the plan.

The new policy will substantially darken the prospects for more than a
dozen online privacy bills currently pending on Capitol Hill, though the
Sept. 11 terrorist attacks already had put those bills on a back burner as
Congress focuses on more-pressing issues.

FTC officials declined to comment Monday, saying details about staffing and
funding levels under the new policy would be unveiled in a speech by Muris
to business and privacy leaders in Cleveland. The agency has about 1,049
employees and a 2001 budget of $147 million.

Muris, a Bush appointee and a frequent critic of government regulation,
spent nearly four months studying the privacy issue, meeting with consumer
groups, business leaders and academics.

The chairman concluded that new laws would provide little benefit to
consumers and would place costly burdens on businesses, according to
sources close to Muris.

Instead, Muris will emphasize industry self-regulation and stronger
enforcement of existing laws and regulations that protect consumer privacy
and prohibit unfair or deceptive practices. That will include an increase
in FTC enforcement actions taken against Web sites and other companies that
fail to live up to their privacy policies, according to a source at the
FTC.

Though the commission has used the threat of lawsuits and regulatory action
to get the private sector to improve privacy protections, the agency's
enforcement record on privacy has been relatively thin. In the past, FTC
officials argued that they lacked the necessary legal authority to crack
down on abuses.

The FTC's best-known enforcement action came against the now-defunct Web
retailer Toysmart, which attempted to sell its customer information after
filing for bankruptcy, even though it had promised to keep the data
private. The company eventually agreed to destroy the database.

The stance against new privacy laws differs from that of Muris'
predecessor, Robert Pitofsky, who had concluded last year that current laws
were inadequate to protect consumers online.

Under Pitofsky, the agency called upon Congress to enact legislation that
would provide a minimum level of protection, including requirements that
Web sites disclose what sort of personal information they collect and give
consumers a chance to keep their data private.

That policy led the FTC's two Republican commissioners--then in the
minority--to dissent, arguing that the agency's stance went too far.

The arrival of Muris in June gave the FTC a Republican majority. In a
speech this summer, Orson Swindle, one of the Republican commissioners,
said that the new FTC majority is "more concerned about the cost of
regulation."

Privacy advocates welcomed increased FTC enforcement and funding for
privacy issues, but they reiterated the call for tougher federal laws.

"The stance against new legislation is a big step backward," said Sarah
Andrews, research director for the Electronic Information Privacy Center,
an advocacy group in Washington. "It really negates all the work that the
staff did last year. There's really no reason to think that the situation
has gotten any better."

Opponents of new privacy laws say the issue is too complicated to address
through legislation. They point to this summer's implementation of a
financial privacy law that required banks and insurers to mail disclosure
notices to their customers outlining what sort of information they collect
and how they use it. The law cost the industry several billion dollars and
left many consumers confused.

Even before the FTC's new stance, momentum in Congress for approving new
online privacy laws was slowing, particularly after Sept. 11.

"The attacks took much of the wind out of the sails for privacy issues on
the Hill," said Jeffrey Eisenach, president of the Progress & Freedom
Foundation, a conservative research organization in Washington.


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