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http://www.news.scotsman.com/topics.cfm?id=1368602002&tid=427

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Mon 9 Dec 2002


ANALYSIS - Trust is victim of the spin machine

ALISON HARDIE POLITICAL CORRESPONDENT

NEW Labour came into government five years ago on a wave of public indignation over 
Tory

sleaze.

Tony Blair was personally in the vanguard of branding John Major’s government corrupt 
and
untrustworthy. He even went as far as to promise his newly-branded red rose party would
be "whiter than white" in power.

Yet if one changes the names and political persuasions of the lead characters in the 
current
political scandal - Cheriegate - one simply turns back the clock to the dog days of 
the Major
government.

It is all there. A dodgy businessman, dubious financial transactions, property 
acquisition. All
that is missing is an off-shore bank account.

However, it became apparent yesterday there is one glaring and important difference
between the calamities the Conservatives inflicted upon themselves in the early 
Nineties
and the political denouement Cherie Blair has gifted her husband thanks to her links to
Peter Foster, a convicted conman.

During the period Mr Major was prime minister, and Margaret Thatcher before him, the
Downing Street operation was never viewed by the lobby - the cabal of Westminster
political journalists - with the same degree of distrust the Alastair Campbell-led 
operation
has inspired. The reputation for veracity of Mr Campbell’s press and propaganda 
machine is
now rapidly diminishing in inverse proportion to the way it has been expanded by the 
Blair
administration.

The lies and "misleading" statements and retractions issued last week in response to 
media
questioning about Mrs Blair’s links to the Australian conman has thrown into stark 
relief the
central issue of trust.

It has also inspired the most vicious encounter to date with sections of the media 
incredibly
hostile to the Blairs.

We are now told the Prime Minister’s wife has allegedly taken naked showers with Carole
Caplin, Mrs Blair’s personal "guru" and the lover of Mr Foster, in order to "wash away
toxins". It has also been alleged that Mrs Blair and her family have unwittingly become
clothes-horses for high street brands thanks again to Ms Caplin’s involvement.

More seriously still, it is claimed, Mrs Blair was warned by Mr Campbell and his 
partner,
Fiona Millar, the chief adviser to the Prime Minister’s wife, that Mr Foster was, in 
essence,
very bad news.

It was never meant to be this way. New Labour once could control a compliant media and
had a slick communications strategy that gave it ultimate supremacy over its rivals.

But Mr Blair, who used to be an enthusiastic proponent of "spin", has latterly 
recognised the
art of media manipulation that helped propel him into power was becoming a cancer at 
the
heart of his government.

Together with Mr Campbell, his director of strategy and communications, the Prime 
Minister
has encouraged a strategy designed to show how "open" the government is by
downgrading the exclusive right of the lobby to question it and inviting more 
journalists to
briefings.

Yet this new era of transparency is still characterised by the previous era of 
"secrecy".

The way the so-called Cheriegate affair has been handled bears all the hallmarks of a
typical Campbell spin exercise. And it has again left Downing Street looking shabby 
and,
more damagingly, untrustworthy.

When a politically sensitive or embarrassing story breaks, the standard response is to 
first
deny it. As in so many occasions before, a grudging admission has only been forthcoming
on the presentation of a smoking gun.

The government has previous form for behaving like this. Remember Mr Blair’s injured
performance when challenged about his role in Bernie Ecclestone’s £1 million donation?

"I’m a pretty straight sort of guy", he innocently protested.

Those on the outside of the Labour regime are ruthlessly excluded by the Campbell spin
machine. The reward to those on the inside are "exclusives" - generally advance 
briefings
on a government initiative or announcement. It is a policy that has led to much 
grumbling
by the opposition parties that Mr Blair has little respect for parliament and even 
less for
MPs.

But on this occasion, everyone was lied to on the main allegation: that the wife of 
the Prime
Minister, a senior QC and a part-time judge, should have sought the assistance of such 
a
dubious personality in a property deal.

Last night, the government was not in full retreat but spokesmen for the Blairs were 
actively
engaged in trying to shut the whole affair down.

That might be difficult because, after nearly a week of silence, the Conservatives 
emerged
yesterday to claim the moral high ground as their own and criticise Mr Blair and 
question
his reputation.

That Iain Duncan Smith, the Tory leader, could appear on television and upbraid a 
Labour
prime minister for sleaze marks a remarkable reversal of fortunes and underlines the
gravity of the situation Mr Blair finds himself in.


This article:

  http://www.news.scotsman.com/topics.cfm?id=1368602002

More Cherie Blair:

  http://www.news.scotsman.com/topics.cfm?tid=427

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