I don't have any research to back up my claims, but there is nothing I
dislike more than finding a large form to complete after I clicked on
a link which was suppose to give me the link to download a product /
file.
There are pros and cons for both options.
Register first
1. User disappointed
I agree with AJKock. In my experience, as long as you provide
something useful and valuable to your user, you always will gain more
goodwill if you present the registration options to the user at the
end of the process. The user then won't feel forced to give away
information and is more inclined
I'm working on a product (toolbar) for a client that requires a download.
Has anyone done any research or have anecdotal evidence regarding
registration and download order? Are folks more likely to download if they
register (one short form) first, or more likely to register if they download
first?
