Just curious are you proceeding ahead or still muck and mire / held up?  I have
not really seen nor heard anything.

Reid Jackson wrote:

> G&SR/OmniPay challenges American Express' "Platinum-Colored Card"
>
> Melbourne, Florida, 11 October 2000
>
> G&SR/OmniPay ( www.omnipay.net ) announced today it will not abandon its
> trademark application for The Real Platinum Card™, despite demands from
> American Express, owners of the mark "Platinum Card®". American Express,
> threatening legal action under the federal Lanham Act, objects that use of
> the mark "may imply to consumers that your card is "real" while American
> Express' "Platinum Card" is not."
>
> "A basic purpose of the Lanham Act is to protect consumers against the
> likelihood of confusion or mistake in terms of the source of goods or
> services… It would appear that American Express' objection is more a concern
> that consumers will recognize a difference between the G&SR mark and
> American Express' marks" relates James F. McKeown, of Evenson, McKeown,
> Edwards, and Lenahan, P.L.L.C., a prominent Washington, D.C. patent and
> trademark attorney spearheading the campaign for G&SR. "The idea that
> someone might doubt whether the American Express Platinum Card is a real
> card is farfetched. It couldn't be more obvious that the term "real" in the
> G&SR mark refers to "platinum" because the services are in fact based on
> platinum-backed electronic currencies."
>
> The initial release of The Real Platinum Card, scheduled for Q1 2001, will
> function as a debit card, enabling cardholders to fund purchases and cash
> advances from their e-platinum™ account while the recipient receives payment
> in their currency of choice. e-platinum is a privately issued worldwide
> electronic currency, 100% backed by platinum, that enables users to use
> platinum as money over the internet. e-platinum is one of a group of four
> precious metal-backed electronic currencies issued by e-gold Ltd., a Nevis
> Corporation, www.e-gold.com. G&SR/OmniPay is also working with Standard
> Reserve™ to issue The Real Gold Card™, a debit card connected to Standard
> Reserve AUG (grams of gold), a new electronic currency convertible gram for
> gram into e-gold®. The Real Gold Card is slated for public release at the
> upcoming Indian River Summit 18-20 October in Melbourne, Florida.
>
> G&SR, Inc. was the original developer of e-gold, e-silver®, e-platinum, and
> e-palladium™. G&SR's new OmniPay service functions as a hybrid payment
> system enabling Users holding any of the e-metal®s to pay recipients who
> accept only national currencies.
>
> Douglas Jackson, MD, founder and Chairman of G&SR/OmniPay explains "The
> point of using the mark "The Real Platinum Card" is precisely to distinguish
> it from American Express, whose so-called "Platinum Card" has nothing
> whatsoever to do with platinum. For us platinum is a metal, not a mere
> marketing metaphor. Perhaps to avoid misleading the public American Express
> could call their plastic the "Platinum-Colored Card".





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