----- Original Message -----
Sent: Wednesday, August 30, 2000 9:19 AM
Subject: Linking health, environment and profitability


An Ounce of Prevention: Ford and 3M Seek to Balance
Short-Term Profits and Long-Term Problems

In May, two major corporations made startling announcements
that rocked the business world--and highlighted companies'
growing awareness of the need to balance short-term profits
with long-term environmental and corporate sustainability.
William C. Ford, chairman of Ford Motor Company,
acknowledged that sports utility vehicles--which account
for more than 20 percent of the company's U.S. sales--
contribute more to global warming, emit more exhaust, and
endanger other motorists more than standard cars. Ford said
that the company would continue to make SUVs to fill
consumer demand, but that it would seek ways to mitigate
the environmental damage caused by the vehicles.

The following week, the 3M Company announced that it will
voluntarily phase out many of its popular Scotchgard
products. Company researchers found that a chemical used to
protect fabrics, carpet, and leather from staining tends to
accumulate in human and animal tissue. Over time, this
chemical could potentially pose a health or environmental
risk.

In each of these cases, corporate leaders emphasized the
link between environmental and health issues and long-term
profitability. Ford told reporters that he didn't want his
company to appear to follow the cigarette companies' lead by
continuing to manufacture a dangerous product. The enormous
financial judgments levied by juries against tobacco
companies may have served as an additional incentive for 3M
and Ford to burnish their public images through these recent
displays of corporate responsibility.

Sources: "Ford's SUV Shocker," Salon.com, May 13, 2000;
"3M Agrees to Phase Out Some Scotchgard Products" by Cat
Lazaroff, Environment News Service, May 17, 2000.
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Reference from:
LEVERAGE POINTS for a New Workplace, New World
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August 24, 2000 Issue 3

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Susan Himel , M.E.S.
Research Consultant
Prevention Dividend Project
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