Sage Open has reduced their open access article processing fee to $99 per 
article. The announcement is posted here:
http://www.uk.sagepub.com/aboutus/press/2013/jan/24_jan.htm

This is not the first OA publisher to come out with prices in this range. 
PeerJ, established by Peter Binfield (formerly PLoS ONE), has open access fees 
on a lifetime membership basis starting from $99.

This raises some interesting questions. For example:

What is the real cost of publishing in an open access online environment? Sage 
OPEN and PeerJ are both commercial companies. If $99 is sufficient to cover the 
costs of coordinating peer review and publication, why would anyone pay even 
the $1,350 charged by PLoS ONE, never mind the $3,000 plus charged by some of 
the traditional publishers under hybrid arrangements?

Is this an indication that transitioning to open access will indeed open up the 
inelastic market for scholarly journals to competition? 

best,

Heather G. Morrison, PhD
Freedom for scholarship in the internet age
http://pages.cmns.sfu.ca/heather-morrison/2012/12/12/freedom-for-scholarship-in-the-internet-age-post-defence-version/
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