Re: [Marketing] [IAEP] 172 XO-1s for $24 each (+ freight) $4, 000 total

Dropping everyone but SL Marketing from a marketing discussion. A strong brand is a differentiator, which practices exclusion. This might seem contradictory for a free libre open source software project, but then again, most such projects have feeble marketing. For anyone to adopt a brand, they

Re: [Marketing] [IAEP] 172 XO-1s for $24 each (+ freight) $4, 000 total

On Tue, Jun 14, 2016 at 3:38 PM, Dave Crossland wrote: > A brand that is not being diluted is stale, rigid, dying. I completely disagree, but it doesn't matter. Sean. ___ Marketing mailing list Marketing@lists.sugarlabs.org

Re: [Marketing] [IAEP] 172 XO-1s for $24 each (+ freight) $4, 000 total

On 14 June 2016 at 09:16, Sean DALY wrote: > > On Tue, Jun 14, 2016 at 2:03 PM, Dave Crossland wrote: >> >> > That color combination has been very widely copied, even today. >> >> I think the amount of copying ought to be seen as a metrics of success >> for a

Re: [Marketing] [IAEP] 172 XO-1s for $24 each (+ freight) $4, 000 total

On Tue, Jun 14, 2016 at 2:03 PM, Dave Crossland wrote: > > That color combination has been very widely copied, even today. > > I think the amount of copying ought to be seen as a metrics of success > for a brand. > Sure, except it dilutes the brand. > > > > which is why I

Re: [Marketing] [IAEP] 172 XO-1s for $24 each (+ freight) $4, 000 total

On 14 June 2016 at 05:14, Sean DALY wrote: > > On Tue, Jun 14, 2016 at 6:21 AM, Dave Crossland wrote: >> >> The green case is probably the most important thing, I think, because >> of that brand equity > > The green and white case (perhaps with a "crank

Re: [Marketing] [IAEP] 172 XO-1s for $24 each (+ freight) $4, 000 total

On Tue, Jun 14, 2016 at 6:21 AM, Dave Crossland wrote: > The green case is probably the most important thing, I think, because > of that brand equity > The green and white case (perhaps with a "crank handle") is the only brand equity OLPC (and Sugar Labs) have. That color