Hi everyone, With the recent surge of interest in augmented reality (AR) I thought I would share some examples of the ways museums I work with have adopted AR so far.
If you're not sure what AR is, here's a quick video: https://www.youtube.com/watch?v=PB7dUyxDjgQ Basically, it lets you create the illusion of digital content overlaid on the physical world when viewed through a phone's camera. It means you can drop virtual content on physical artifacts or paintings and let visitors view it through their phones. *A few ways it's been used so far:* 1. Digital placards - Augmented reality placards let you create multimedia placards, with personalized content that would never be possible with paper. 2. Interactive self-guided tours - augmented reality lets you create digital guided tours without any beacons. i.e. the next generation audio tour. 3. Scavenger hunts - AR lets you play games like Pokemon go indoors in any exhibit space. *Here's another video to make this clear* https://www.youtube.com/watch?v=z77Idbx-_C0 I hope you all enjoyed this! If you have any questions about how you could leverage Augmented reality in your own space, don't hesitate to shoot me your questions! This is what I do all day :) Cheers, *Neil Mathew* CEO | Vertical <http://vertical.ai/placenote>
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