Apple Retaliates Over Jobs Biography
- Apr 26, 2005 09:01 PM (AP Online)
By GREG SANDOVAL AP Technology Writer
SAN FRANCISCO (AP) -- Apple Computer Inc. has retaliated against the
publisher of an upcoming unauthorized biography about chief executive
Steve Jobs by removing dozens of other technology books sold by the
publisher from Apple stores around the world.
Apple removed the books last week from all 104 of its stores after
failing in a monthlong attempt to persuade John Wiley & Sons not to
release "iCon Steve Jobs: The Greatest Second Act in the History of
Business," which is to go on sale within the next six weeks, the
publisher said.
The book-spurning is only the latest attempt by Apple executives to
crack down on writers who publish or distribute unauthorized or
secret information about the computer maker. It's a strategy that
experts in brand management say is likely to backfire, only adding to
the notoriety of Apple's critics and encouraging sales in countless
other bookstores.
...
- http://finance.lycos.com/home/news/story.asp?story=48659724
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