NCAA Alcohol Ad Ban Pushed
By John Eggerton Broadcasting & Cable
3/18/2005 12:57:00 PM
http://www.broadcastingcable.com/article/CA511644.html?display=Breaking+News
It is March Madness time (college basketball playoffs), and a group of legislators are renewing their call for the National Collegiate Athletic Association to ban alcohol advertising on college sports on TV and radio.
Rep. Tom Osborne (R-Neb.) and a handful of others have introduced a "sense of the House" resolution urging the athletic conference to ban the ads. They introduced a similar resolution last year.
The resolution cites numerous statistics on college students and alcohol use, and point out that the NCAA bylaws specifically state that "advertising policies of the association are designed to exclude those advertisements that do not appear to be in the best interest of higher education."
Osborne and his colleagues argue that establishing and glamorizing the connection between sports and alochol is not in the best interests of higher education, and thus want the NCAA to "end all alcohol advertising during radio and television broadcasts of collegiate sporting events."
Co-sponsoring the resolution were Frank Wolf (R-Va.), a long-time foe of TV alcohol ads; Chris Van Hollen (D-Md.), Lucille Roybal-Allard (D-Cali.f), ED Case (D-Hawaii) and Roscoe Bartlett (R-Md.).
An NCAA spokesman had not returned comment at press time.
================================ George Antunes, Political Science Dept University of Houston; Houston, TX 77204 Voice: 713-743-3923 Fax: 713-743-3927 antunes at uh dot edu
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