Dear all, At the upcoming ICA meeting in Chicago I will be presenting a paper on internet use via the iPhone. Along with my colleague Pål Sundsøy we have compared internet use for users before and after they got an iPhone. The analysis is based on an analysis of 4000 users where compared the number of times that they logged onto internet immediately before the iPhone was introduced in 2007 and then again a year later.
The analysis shows that after adopting the iPhone people logged onto the internet 90 more times per month compared with their pre-iPhone period. We also compared this with other types of phone users (Nokia N95, the Nokia E65 and general users) for the same time period. None of the other users increased their use by the same amount and indeed the general users, net access actually went down a bit. Looking at the number of bytes downloaded, we found that the iPhone users downloaded a mean of 35 megabytes per month (that is about a megabyte per day. The N95 users downloaded about 20 the E65 users about 10 and the general users around 2 megabytes per month. In trying to account for this we have thought of several reasons. First of all, it is generally younger males who have iPhone. Thus to expect that all users will automatically start using the net if they get an iPhone is not necessarily correct. Beyond this we wonder if the increased surfing is because of: * the user interface * the display (It is generally larger than other displays) * the accessibility of the internet via the iPhone * the fact that the iPhone does "background" tasks that are not necessarily the decision of the individual * since many of the users have a commercial subscription, the economic barrier is often removed for these people * users might be living out some type of a self fulfilling prophesy ("I have an iPhone and thus I will surf the net with it.") Comments are welcome. Rich L. Rich L. --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "mobile-society" group. To post to this group, send email to mobile-society@googlegroups.com To unsubscribe from this group, send email to mobile-society+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/mobile-society?hl=en -~----------~----~----~----~------~----~------~--~---