how people observe, think about, approach, relate to, and interact
with the 'smart' [device] likely spans from those who stay away from
such treacherous novelty to those who invest themselves in it ('all
the world's a stage- here is a webcam performance..') in some way, and
hybridization of
In collaboration with global creative agency TKM9, CCA* the company used
interactive digital signage installed on beverage coolers to collect data on
sales and consumer interaction, and share content with customers at the point of
sale – such as discount offers and weather reports. With the
