Copyright 1997 by The American Prospect, Inc. Preferred Citation: Robert
Kuttner, "The Limits of Markets," The American Prospect no. 31 (March-
April 1997): 28-41 (http://epn.org/prospect/31/31kutt.html).

THE LIMITS OF MARKETS

        By Robert Kuttner

Adapted by the author from Everything for Sale: The Virtues and Limits of 
Markets, Alfred A. Knopf / Twentieth Century Fund, published January 1997.

The claim that the freest market produces the best economic outcome is the 
centerpiece of the conservative political resurgence. If the state is deemed 
incompetent to balance the market's instability, temper its inequality, or correct 
its myopia, there is not much left of the mixed economy and the modern liberal 
project. Yet while conservatives resolutely tout the superiority of free markets, 
many liberals are equivocal about defending the mixed economy. The last two 
Democratic presidents have mainly offered a more temperate call for the 
reining in of government and the liberation of the entrepreneur. The current 
vogue  for deregulation began under Jimmy Carter. The insistence on budget 
balance was embraced by Bill Clinton, whose pledge to "reinvent government" 
was soon submerged in a shared commitment to shrink government. Much of 
the economics profession, after an era of embracing a managed form of 
capitalism, has also reverted to a new fundamentalism about the virtues of 
markets. So there is today a stunning imbalance of ideology, conviction, and 
institutional armor between right and left.

At bottom, three big things are wrong with the utopian claims about markets. 
First, they misdescribe the dynamics of human motivation. Second, they ignore 
the fact that civil society needs realms of political rights where some things are 
not for sale. And third, even in the economic realm, markets price many things 
wrong, which means that pure markets do not yield optimal economic 
outcomes.

There is at the core of the celebration of markets relentless tautology. If we 
begin by assuming that nearly everything can be understood as a market and 
that markets optimize outcomes, then everything leads back to the same 
conclusion—marketize! If, in the event, a particular market doesn't optimize, 
there is only one possible conclusion—it must be insufficiently market-like. 
This is a no-fail system for guaranteeing that theory trumps evidence. Should 
some human activity not, in fact, behave like an efficient market, it must 
logically be the result of some interference that should be removed. It does not 
occur that the theory mis-specifies human behavior.

The school of experimental economics, pioneered by psychologists Daniel 
Kahneman and Amos Tversky, has demonstrated that people do not behave the 
way the model specifies. People will typically charge more to give something 
up than to acquire the identical article; economic theory would predict a single 
"market-clearing" price. People help strangers, return wallets, leave generous 
tips in restaurants they will never visit again, give donations to public radio 
when theory would predict they would rationally "free-ride," and engage in 
other acts that suggest they value general norms of fairness. To conceive of 
altruism as a special form of selfishness misses the point utterly.

Although the market model imagines a rational individual, maximizing utility 
in an institutional vacuum, real people also have civic and social selves. The act 
of voting can be shown to be irrational by the lights of economic theory, 
because the "benefit" derived from the likelihood of one's vote affecting the 
outcome is not worth the "cost." But people vote as an act of faith in the civic 
process, as well as to influence outcomes.

In a market, everything is potentially for sale. In a political community, some 
things are beyond price. One's person, one's vote, one's basic democratic rights 
do not belong on the auction block. We no longer allow human beings to be 
bought and sold via slavery (though influential Chicago economists have 
argued that it would be efficient to treat adoptions as auction markets). While 
the market keeps trying to invade the polity, we do not permit the literal sale of 
public office. As James Tobin wrote, commenting on the myopia of his own 
profession, "Any good second-year graduate student in economics could write a 
short examination paper proving that voluntary transactions in votes would 
increase the welfare of the sellers as well as the buyers."

But the issue here is not just the defense of a civic realm beyond markets or of a 
socially bearable income distribution. History also demonstrates that in much of 
economic life, pure reliance on markets produces suboptimal outcomes. Market 
forces, left to their own devices, lead to avoidable financial panics and 
depressions, which in turn lead to political chaos. Historically, government has 
had to intervene, not only to redress the gross inequality of market-determined 
income and wealth, but to rescue the market from itself when it periodically 
goes haywire. The state also provides oases of solidarity for economic as well 
as social ends, in realms that markets cannot value properly, such as education, 
health, public infrastructure, and clean air and water. So the fact remains that 
the mixed economy—a strong private sector tempered and leavened by a 
democratic polity—is the essential instrument of both a decent society and an 
efficient economy.

The second coming of laissez faire has multiple causes. In part, it reflects the 
faltering of economic growth in the 1970s, on the Keynesian watch. It also 
reflects a relative weakening of the political forces that support a mixed 
economy—the declining influence of the labor movement, the erosion of 
working-class voting turnout, the suburbanization of the Democratic Party, and 
the restoration of the political sway of organized business—as well as the 
reversion of formal economics to pre-Keynesian verities.

Chicago-style economists have also colonized other academic disciplines. 
Public Choice theory, a very influential current in political science, essentially 
applies the market model to politics. Supposedly, self-seeking characterizes 
both economic man and political man. But in economics, competition converts 
individual selfishness into a general good, while in politics, selfishness creates 
little monopolies. Public Choice claims that office holders have as their 
paramount goal re-election, and that groups of voters are essentially "rent 
seekers" looking for a free ride at public expense, rather than legitimate 
members of a political collectivity expressing democratic voice. Ordinary 
citizens are drowned out by organized interest groups, so the mythic "people" 
never get what they want. Thus, since the democratic process is largely a sham, 
as well as a drag on economic efficiency, it is best to entrust as little to the 
public realm as possible. Lately, nearly half the articles in major political 
science journals have reflected a broad Public Choice sensibility.

The Law and Economics movement, likewise, has made deep inroads into the 
law schools and courts, subsidized by tens of millions of dollars from right-
wing foundations. The basic idea of Law and Economics is that the law, as a 
system of rules and rights, tends to undermine the efficiency of markets. It is 
the duty of judges, therefore, to make the law the servant of market efficiency 
rather than a realm of civic rights. Borrowing from Public Choice theory, Law 
and Economics scholars contend that since democratic deliberation and hence 
legislative intent are largely illusory, it is legitimate for courts to ignore 
legislative mandates—not to protect rights of minorities but to protect the 
efficiency of markets. Regulation is generally held to be a deadweight cost, 
since it cannot improve upon the outcomes that free individuals would 
rationally negotiate.

These intellectual currents are strategically connected to the political arena. 
Take the journal titled Regulation, published for many years by the American 
Enterprise Institute, and currently published by the Cato Institute. Though it 
offers lively policy debates over particulars, virtually every article in Regulation 
is anti-regulation. Whether the subject is worker safety, telecommunications, 
the environment, electric power, health care—whatever—the invariable subtext 
is that government screws things up and markets are self-purifying. It is hardly 
surprising that the organized right publishes such a journal. What is more 
depressing, and revealing, is that there is no comparable journal with a 
predisposition in favor of a mixed economy. This intellectual apparatus has 
become the scaffolding for the proposition that governments should leave 
markets alone.

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MARKETS, EFFICIENCY, AND JUSTICE

The moral claim of the free market is based on the interconnected premises that 
markets maximize liberty, justice, and efficiency. In a market economy, 
individuals are free to choose, as Milton Friedman famously wrote. They are 
free to decide what to buy, where to shop, what businesses or professions to 
pursue, where to live—subject "only" to the constraints of their individual 
income and wealth. The extremes of wealth and poverty seemingly mock the 
claim that markets epitomize human freedom—a poor man has only the paltry 
freedoms of a meager income. But the constraints of market-determined 
income are presumed defensible, because of the second claim—that the 
purchasing power awarded by markets is economically fair. If Bill Gates has 
several billion dollars to spend, that is only because he has added several 
billions of dollars of value to the economy, as validated by the free choices of 
millions of consumers. An unskilled high school dropout, in contrast, has little 
freedom to consume, because his labor offers little of value to an employer. 
There may be extenuating prior circumstances of birth or fortune, but each of 
us is ultimately responsible for our own economic destiny.

Linking these two premises is the third claim—that markets are roughly 
efficient. The prices set by supply and demand reflect how the economy values 
goods and services. So the resulting allocation of investment is efficient, in the 
sense that an alternative allocation mandated by extra-market forces would 
reduce total output. This is why professional economists who have liberal 
social values as citizens generally argue that if we don't like the social 
consequences of market income distribution, we should redistribute after the 
fact rather than tamper with the market's pricing mechanism.

Of course, each of these core claims is ultimately empirical. If in fact the freest 
market does not truly yield the optimal level of material output, then it follows 
that a pure market is neither just nor conducive of maximal liberty. A tour of 
the actual economy reveals that some sectors lend themselves to markets that 
look roughly like the market of the textbook model, while others do not.

Why would markets not be efficient? The most orthodox explanation is the 
prevalence of what economists call "externalities." These are costs or benefits 
not captured by the price set by the immediate transaction. The best-known 
negative externality is pollution. The polluter "externalizes" the true costs of his 
waste products onto society by dumping them, at no personal cost, into a nearby 
river or spewing them into the air. If the full social cost were internalized, the 
price would be higher.

Positive externalities include research and education. Individuals and business 
firms underinvest in education and research because the benefits are diffuse. 
The firm that trains a worker may not capture the full return on that investment, 
since the worker may take a job elsewhere; the fruits of technical invention, 
likewise, are partly appropriated by competitors. As economists put it, the 
private return does not equal the social return, so we cannot rely on profit-
maximizing individuals for the optimal level of investment. By the same token, 
if we made the   education of children dependent on the private resources of 
parents, society as a whole would underinvest in the schooling of the next 
generation. There is a social return on having a well-educated workforce and 
citizenry. As the bumper sticker sagely puts it, "If you think education is 
expensive, try ignorance."

Standard economics sees externalities as exceptions. But a tour of economic 
life suggests that in a very large fraction of the total economy, markets do not 
price things appropriately. When we add up health, education, research, public 
infrastructure, plus structurally imperfect sectors of the economy like 
telecommunications, they quickly add up to more than half of society's total 
product. The issue is not whether to temper market verdicts, but how.

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SUPER MARKETS

Even realms that are close to textbook markets can actually be enhanced by 
extra-market interventions. Consider your local supermarket. The pricing and 
supply of retail food is mostly unregulated, and fiercely competitive. Somehow, 
the average consumer's lack of infinite time to go shopping, and less-than-
perfect information about the relative prices of a thousand products in several 
local stores, exactly allows the supermarket to earn a normal profit.

Supermarkets connect the retail market to the agricultural one. The supermarket 
also provides part of the local market for labor and capital. Though cashiers 
and meat cutters are not the most glamorous of jobs, the supermarket manages 
to pay just enough to attract people who are just competent enough to perform 
the jobs acceptably. If supermarket profits are below par over time, the price of 
its shares will fall. That also operates as a powerful signal—on where investors 
should put their capital, and on how executives must supervise their managers 
and managers their employees.

Though there may be occasional missteps, and though some supermarkets go 
bankrupt, the interplay of supply and demand in all of these submarkets 
contributes to a dynamic equilibrium. It results in prices that are "right" most of 
the time. The supermarket stocks, displays, and prices thousands of different 
highly perishable products in response to shifting consumer tastes, with almost 
no price regulation. Supply and demand substitutes for elaborate systems of 
control that would be hopelessly cumbersome to administer. No wonder the 
champions of the market are almost religious in their enthusiasm.

But please note that supermarkets are not perfectly efficient. Retail grocers 
operate on thin profit margins, but the wholesale part of the food distribution 
chain is famous for enormous markups. A farmer is likely to get only 10 cents 
out of a box of corn flakes that retails for $3.99. Secondly, even supermarkets 
are far from perfectly free markets.   Their hygiene is regulated by government 
inspectors, as is most of the food they sell. Government regulations mandate 
the format and content of nutritional labeling. They require clear, consistent 
unit pricing, to rule out a variety of temptations of deceptive marketing. 
Moreover, many occupations in the food industry, such as meat cutter and 
cashier, are substantially unionized; so the labor market is not a pure free 
market either. Much of the food produced in the United States is grown by 
farmers who benefit from a variety of interferences with a laissez-faire market, 
contrived by government to prevent ruinous fluctuations in prices. The 
government also subsidizes education and technical innovation in agriculture.

So even in this nearly perfect market, a modicum of regulation is entirely 
compatible with the basic discipline of supply and demand, and probably 
enhances its efficiency by making for better-informed consumers, less-
opportunistic sellers, and by placing the market's most self-cannibalizing 
tendencies off-limits. Because of the imperfect information of consumers, it is 
improbable that repealing these regulations would enhance efficiency.

-------------------------------------------------------

SICK MARKETS

Now, however, consider a very different sector—health care. Medical care is 
anything but a textbook free market, yet market forces and profit motives in the 
health industry are rife. On the supply side, the health industry violates several 
conditions of a free market. Unlike the supermarket business, there is not "free 
entry." You cannot simply open a hospital, or hang out your shingle as a doctor. 
This gives health providers a degree of market power that compromises the 
competitive model—and raises prices. On the demand side, consumers lack the 
special knowledge to shop for a doctor the way they buy a car and lack 
perfectly free choice of health insurer. And since society has decided that 
nobody shall perish for lack of medical care, demand is not constrained by 
private purchasing power, which is inflationary.

Health care also offers substantial "positive externalities." The value to society 
of mass vaccinations far exceeds the profits that can be captured by the doctor 
or drug company. If vaccinations and other public health measures were left to 
private supply and demand, society would seriously underinvest. Society invests 
in other public health measures that markets underprovide. The health care 
system also depends heavily on extra-market norms—the fact that physicians 
and nurses are guided by ethical constraints and professional values that limit 
the opportunism that their specialized knowledge and power might otherwise 
invite. See Deborah A. Stone, "Bedside Manna," page 42.

The fact that health care is a far cry from a perfect market sets up a chain of 
perverse incentives. A generation ago, fee-for-service medicine combined with 
insurance reimbursement to stimulate excessive treatment and drive up costs. 
Today many managed care companies reverse the process and create incentives 
to deny necessary care. In either case, this is no free market. Indeed, as long as 
society stipulates that nobody shall die for lack of private purchasing power, it 
will never be a free market. That is why it requires regulation as well as 
subsidy.

Here is the nub of the issue. Are most markets like supermarkets—or like 
health markets? The conundrum of the market for health care is a signal 
example of an oft-neglected insight known as the General Theory of the 
Second Best. The theory, propounded by the economists Richard Lipsey and 
Kelvin Lancaster in 1956, holds that when a particular market departs 
significantly from a pure market, attempts to marketize partially can leave us 
worse off.

A Second Best market (such as health care) is not fully accountable to the 
market discipline of supply and demand, so typically it has acquired second-
best forms of accountability—professional norms, government supervision, 
regulation, and subsidy—to which market forces have adapted. If the health 
care system is already a far cry from a free market on both the demand side and 
the supply side, removing one regulation and thereby making the health system 
more superficially market-like may well simply increase opportunism and 
inefficiency. In many economic realms, the second-best outcome of some price 
distortion offset by regulation and extra-market norms may be the best outcome 
practically available.

Another good Second Best illustration is the banking industry. Until the early 
1970s, banking in the United States was very highly regulated. Regulation 
limited both the price and the quantity of banking services. Bank charters were 
limited. So were interest rates. Banks were subject to a variety of other 
regulatory constraints. Of course, banks still competed fiercely for market share 
and profitability, based on how well they served customers and how astutely 
they analyzed credit risks. Partially deregulating the banking and savings and 
loan industries in the 1980s violated the Theory of the Second Best. It pursued 
greater efficiency, but led to speculative excess. Whatever gains to the 
efficiency of allocation were swamped by the ensuing costs of the bailout.

-------------------------------------------------------

THE THREE EFFICIENCIES

The saga of banking regulation raises the question of contending conceptions 
of efficiency. The efficiency prized by market enthusiasts is "allocative." That 
is, the free play of supply and demand via price signals will steer resources to 
the uses that provide the greatest satisfaction and the highest return. Regulation 
interferes with this discipline, and presumably worsens outcomes. But in 
markets like health care and banking, the market is far from free to begin with. 
Moreover, "allocative" efficiency leaves out the issues that concerned John 
Maynard Keynes—whether the economy as a whole has lower rates of growth 
and higher unemployment than it might achieve. Nor does allocative efficiency 
deal with the question of technical advance, which is the source of improved 
economic performance over time. Technical progress is the issue that 
concerned the other great dissenting economic theorist of the early twentieth 
century, Joseph Schumpeter. Standard market theory lacks a common metric to 
assess these three contending conceptions of efficiency.

Countermanding the allocative mechanism of the price system may depress 
efficiency on Adam Smith's sense. But if the result is to increase Keynesian 
efficiency of high growth and full employment, or the Schumpeterian efficiency 
of technical advance, there may well be a net economic gain. Increasing 
allocative efficiency when unemployment is high doesn't help. It may even 
hurt—to the extent that intensified competition in a depressed economy may 
throw more people out of work, reduce overall purchasing power, and deepen 
the shortfall of aggregate demand.

By the same token, if private market forces underinvest in technical innovation, 
then public investment and regulation can improve on market outcomes. 
Patents, trademarks, and copyrights are among the oldest regulatory 
interventions acknowledging market failure, and creating artificial property 
rights in innovation. As technology evolves, so necessarily does the regime of 
intellectual property regulation.

In my recent book, Everything For Sale, I examined diverse sectors of the 
economy. Only a minority of them operated efficiently with no regulatory 
interference. Some sectors, such as banking and stock markets, entail both 
fiduciary responsibilities and systemic risks. In the absence of financial 
regulation, conflicts of interest and the tendency of money markets to 
speculative excess could bring down the entire economy, as financial panics 
periodically did in the era before regulation.

Other sectors, such as telecommunications, are necessarily a blend of monopoly 
power and competition. New competitors now have the right to challenge large 
incumbents, but often necessarily piggyback on the infrastructure of established 
companies that they are trying to displace. Without regulation mandating fair 
play, they would be crushed. The breakup of the old AT&T monopoly allows 
greater innovation and competition, but if the new competition is to benefit 
consumers it requires careful ground rules. The 1996 Telecommunications Act, 
complex legislation specifying terms of fair engagement, is testament for the 
ongoing need for discerning regulation in big, oligopolistic industries.

Similarly, in the electric power industry, where new technologies allow for new 
forms of competition, the old forms of regulation no longer apply. Once, a 
public utility was granted a monopoly; a regulatory agency guaranteed it a fair 
rate of return. Today, the system is evolving into one in which residential 
consumers and business customers will be able to choose among multiple 
suppliers. Yet because of the need to assure that all customers will have electric 
power on demand, and that incumbents will not be able to drive out new 
competitors, the new system still depends on regulation. A regime of regulated 
competition is replacing the old form of regulation of entry and price—but it is 
regulation nonetheless.

Regulation, of course, requires regulators. But if democratic accountability is a 
charade, if regulators are hopeless captives of "rent-seeking" interest groups, if 
public-mindedness cannot be cultivated, then the regulatory impulse is doomed. 
Yet because capitalism requires ground rules, it is wrong to insist that the best 
remedy is no regulation at all. The choice is between good regulation and bad 
regulation.

In the 1970s, many economists, including many relative liberals such as Charles 
Schultze, began attacking "command-and-control" regulation for overriding the 
market's pricing mechanism. Instead, they commended "incentive regulation," 
in which public goals would take advantage of the pricing system. What 
Schultze proposed in the area of pollution control, Alfred Kahn commended for 
electric power regulation and Alain Enthoven proposed for health insurance. 
But what all three, and others in this vein, tended to overlook is that incentive 
regulation is still regulation. It still requires competent, public-minded 
regulators. And because technology continues to evolve, regulation is not 
merely transitional.

The 1990 Clean Air Act created an innovative acid rain program that 
supplanted "command-and-control" regulation of sulphur dioxide emissions 
with a new, "market-like" system of tradable emission permits. But before this 
system could operate, myriad regulatory determinations were necessary. Public 
policy had to specify the total permissible volume of pollutants, how the new 
market was to be structured, and how emissions were to be monitored. This 
was entirely a contrived market. So was the decision to auction off portions of 
the broadcast spectrum. Though hailed as more "market-like" than the previous 
system of administrative broadcast licensing, the creation of auctions required 
innumerable regulatory determinations.

Unlike airline deregulation, in which the supervisory agency, the Civil 
Aeronautics Board, was put out of business, the Federal Communications 
Commission and the Environmental Protection Agency remain to monitor these 
experiments in incentive regulation and to make necessary course corrections. 
Airline deregulation has been at best a mixed success, because there is no 
government agency to police the results and to intervene to prevent collusive or 
predatory practices.

Similarly, if we are to use incentives in sectors that have previously been seen 
as public goods, such as education, issues of distribution inevitably arise. How 
public policy allocates, say, vouchers, and how it structures incentives, cannot 
help affecting who gets the service. The ideal of a pure market solution to a 
public good is a mirage.

The basic competitive discipline of a capitalist economy can coexist nicely with 
diverse extra-market forces; the market can even be rendered more efficient by 
them. These include both explicit regulatory interventions and the cultivation of 
extra-market norms, most notably trust, civility, and long-term reciprocity. 
Richard Vietor of the Harvard Business School observes in his 1994 book, 
Contrived Competition, that imperfect, partly regulated markets still are highly 
responsive to competitive discipline. The market turns out to be rather more 
resilient and adaptive than its champions admit. In markets as varied as 
banking, public utilities, and health care, entrepreneurs do not sicken and 
expire when faced with regulated competition; they simply revise their 
competitive strategy and go right on competing. Norms that commit society to 
resist short-term opportunism can make both the market and the society a 
healthier place. Pure markets, in contrast, commend and invite opportunism, 
and depress trust.

-------------------------------------------------------

THE INEVITABILITY OF POLITICS

A review of the virtues and limits of markets necessarily takes us back to 
politics. Even a fervently capitalist society, it turns out, requires prior rules. 
Rules govern everything from basic property rights to the fair terms of 
engagement in complex mixed markets such as health care and 
telecommunications. Even the proponents of market-like incentives—managed 
competition in health care, tradable emissions permits for clean air, supervised 
deregulation of telecommunications, compensation mandates to deter unsafe 
workplace practices—depend, paradoxically, on discerning, public-minded 
regulation to make their incentive schemes work. As new, unimagined 
dilemmas arise, there is no fixed constitution that governs all future cases. As 
new products and business strategies appear and markets evolve, so necessarily 
does the regime of rules.

The patterns of market failure are more pervasive than most market enthusiasts 
acknowledge. Generally, they are the result of immutable structural 
characteristics of certain markets and the ubiquity of both positive and negative 
spillovers. In markets where the consumer is not effectively sovereign 
(telecommunications, public utilities, banking, airlines, pure food and drugs), 
or where the reliance on market verdicts would lead to socially intolerable 
outcomes (health care, pollution, education, gross income inequality, the 
buying of office or purchase of professions), a recourse purely to ineffectual 
market discipline would leave both consumer and society worse off than the 
alternative of a mix of market forces and regulatory interventions. While 
advocates of laissez faire presume that the regulation characteristic of an earlier 
stage of capitalism has been mooted by technology, competition, and better-
informed consumers, they forget that the more mannered capitalism of our own 
era is precisely the fruit of regulation, and that the predatory tendencies persist.

Contrary to the theory of perfect markets, much of economic life is not the 
mechanical satisfaction of preferences or the pursuit of a single best 
equilibrium. On the contrary, many paths are possible—many blends of 
different values, many mixes of market and social, many possible distributions 
of income and wealth—all compatible with tolerably efficient getting and 
spending. The grail of a perfect market, purged of illegitimate and inefficient 
distortions, is a fantasy.

The real world displays a very broad spectrum of actual markets with diverse 
structural characteristics, and different degrees of separation from the textbook 
ideal. Some need little regulation, some a great deal—either to make the market 
mechanism work efficiently or to solve problems that the market cannot fix. 
Someone has to make such determinations, or we end up in a world very far 
from even the available set of Second Bests. In short, rules require rule setters. 
In a democracy, that enterprise entails democratic politics.

The market solution does not moot politics. It only alters the dynamics of 
influence and the mix of winners and losers. The attempt to relegate economic 
issues to "nonpolitical" bodies, such as the Federal Reserve, does not rise above 
politics either. It only removes key financial decisions from popular debate to 
financial elites, and lets others take the political blame. A decision to allow 
markets, warts and all, free rein is just one political choice among many. There 
is no escape from politics.

-------------------------------------------------------

QUIS CUSTODET?

The issue of how precisely to govern markets arises in libertarian, democratic 
nations like the United States, and deferential, authoritarian ones like 
Singapore. It arises whether the welfare state is large or small, and whether the 
polity is expansive or restrained in its aspirations. Rule setting and the 
correction of market excess are necessarily public issues in social-democratic 
Sweden, in Christian Democratic Germany, in feudal-capitalist Japan, and in 
Tory Britain. The highly charged question of the proper rules undergirding a 
capitalist society pervaded political discourse and conflict throughout 
nineteenth-century America, even though the public sector then consumed less 
than 5 percent of the gross domestic product.

The political process, of course, can produce good sets of rules for the market, 
or bad ones. Thus, the quality of political life is itself a public good—perhaps 
the most fundamental public good. A public good, please recall, is something 
that markets are not capable of valuing correctly. Trust, civility, long-term 
commitment, and the art of consensual deliberation are the antitheses of pure 
markets, and the essence of effective politics.

As the economic historian Douglass North, the 1993 Nobel laureate in 
economics, has observed, competent public administration and governance are 
a source of competitive advantage for nation-states. Third-world nations and 
postcommunist regimes are notably disadvantaged not just by the absence of 
functioning markets but by the weakness of legitimate states. A vacuum of 
legitimate state authority does not yield efficient laissez faire; it yields mafias 
and militias, with whose arbitrary power would-be entrepreneurs must reckon. 
The marketizers advising post-Soviet Russia imagined that their challenge was 
to dismantle a state in order to create a market. In fact, the more difficult 
challenge was to constitute a state to create a market.

Norms that encourage informed civic engagement increase the likelihood of 
competent, responsive politics and public administration, which in turn yield a 
more efficient mixed economy. North writes:

The evolution of government from its medieval, Mafia-like character to that 
embodying modern legal institutions and instruments is a major part of the 
history of freedom. It is a part that tends to be obscured or ignored because of 
the myopic vision of many economists, who persist in modeling government as 
nothing more than a gigantic form of theft and income redistribution.

Here, North is echoing Jefferson, who pointed out that property and liberty, as 
we know and value them, are not intrinsic to the state of nature but are fruits of 
effective government.

The more that complex mixed markets require a blend of evolving rules, the 
more competent and responsive a public administration the enterprise requires. 
Strong civic institutions help constitute the state, and also serve as 
counterweights against excesses of both state and market. Lately, the real 
menace to a sustainable society has been the market's invasion of the polity, not 
vice versa. Big money has crowded out authentic participation. Commercial 
values have encroached on civic values.

Unless we are to leave society to the tender mercies of laissez faire, we need a 
mixed economy. Even laissez faire, for that matter, requires rules to define 
property rights. Either way, capitalism entails public policies, which in turn are 
creatures of democratic politics. The grail of a market economy untainted by 
politics is the most dangerous illusion of our age.

Related Resources

"The Vanity of Human Markets: An Interview with Robert Kuttner," by Wen 
Stephenson, Atlantic Unbound, February 25, 1997.

"Rethinking Capitalism, " by Marcia Stephanek, Salon, February 10, 1997. 
Robert Kuttner discusses his book, Everything For Sale, and the threats to 
democracy posed by an extreme free-market ideology.

"The Invisible Fist," by Charles Handy, The Economist, February 1997. 
Management writer and social philosopher Charles Handy advises that 
Everything for Sale "ought to be compulsory reading for all politicians."

Everything For Sale             Copyright 1997 by The American Prospect, Inc. 



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