Sent to you by Sean McBride via Google Reader: Mapping your brain with
Imindi and Popego via Webware.com by Rafe Needleman on 9/9/08
The first session at TechCrunch50 today highlighted two companies
applying AI-like technologies to collaboration.

Imindi is a -- wait for it -- "thought engine." It's supposed to
collect thoughts from people around the Web. At its core it's a mind
mapping tool. We've seen dozens of those. Imindi's trick is that its
maps can be made public, and if you're working on a map of your own you
can find maps related to the topics on yours, and blend the ideas
together.

Imindi collects thoughts and connects them to them to mind maps of
other users.

Imindi collects items in a database and can intersect 'thoughts' from
individuals for a particular subject.

Imindi has conceptual similarities to a wiki, and has a wiki's
strengths and its serious problems: There can be a lot of great content
from a ton people; but navigating the corpus of knowledge in a dataset
where different people categorize subjects differently can be extremely
hard to navigate. As everyone knows, no two people think alike.
Imindi's team is trying to solve that issue. I am highly skeptical.
More than skeptical, actually. I'm dubious.

The TechCrunch50 judges agreed with me. "Dancing with the Stars" alumni
Mark Cuban described Imindi as a "personal decision tree of lives
online with a virtual Vulcan mind meld and an advertising mind meld."
He asked what is the reward for anyone to invest time to use Imindi to
build mind maps. A winning answer from CEO Adam Lindemann was not
forthcoming. "It's rocket science applied to the wrong problem," said
judge Don Dodge of Microsoft. Cuban suggested that Imindi focus its
technology on making corporate applications, finding the "one messed
up, kindred soul" in a company who could evangelize the product within
an organization.

Imindi founders listen to the TechCrunch50 judges--Mark Cuban, Kevin
Rose, Don Dodge and Roelof Botha

Popego scrapes public content from the sites you follow, and generates
an "interest profile" on you from all that information to create "a
ticket to a more meaningful Web." It recommends content for you based
on your profile. You can filter the recommendation feed when you want,
to see only content from people in your social network, for example, or
just videos.

This actually looks pretty cool. In reminds me very much of Angstro,
from yesterday, since it filters the Web based on what matters to you:
In Angstro's case, that's your business associates; for Popego, it's
interests. Popego is solving a harder problem and is probably not as
good a business as Angstro, but I am really looking forward to trying
this one. Popego founders said that they have a plan for making money,
but were not ready to disclose it.

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