Sent to you by Sean McBride via Google Reader: Search 3.0 - Sullivan
style via Alt Search Engines by Charles Knight on 6/15/08
A few days ago I sketched out my definition of Search 3.0.

It went like this:

Search 1.0 = a linear set of results, like Google’s.

Search 2.0 = 2-D results, like a map or tag cloud.

Search 3.0 = the new 3-D “look,” like SearchMe.

Search 4.0 adds continuous updating, or “time.”

Well, on May 28th over at Search Engine Land, Danny Sullivan revealed
his scheme for Search x.0. NOTE: To participate in this on-going
discussion of Search 3.0 definitions, you really must read Danny’s
article in its entirety HERE

Here is Danny Sullivan’s bare outline:

* Search 1.0 (1996): Pages ranked using “on-the-page” criteria

* Search 2.0 (1998): Pages ranked using “off-the-page” criteria

* Search 3.0 (2007): Vertical search results blended into regular
search results

* Search 4.0 The Human Factor

“Overall, there’s a role for humans, a way for them to be in the search
process to enhance results. Actually, there will be several ways for
them to be involved. Exactly how remains to be seen, of course. Of the
things I’ve outlined, personalized search, social search, human editors
— I think personalized search is the one that will emerge as the major
part of Search 4.0. That’s not to discount other things being tried,
and they’ll contribute in some ways. But to me, personalized search has
the most potential for another big relevancy leap.”
Now you have two definitions of Search 3.0 - any thoughts? In a few
days I’ll show you the next one.
Feel free to share your definition of Search 1.0, etc.!





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