The Seven Sisters

The Great Oil Companies and the World They Made

Anthony Sampson

Hodder and Stoughton, 1975, ISBN 0 340 19427 8

Chapter 14 - Part 1

The New Cartel

It's taken OPEC fifteen years to put together an absolutely 
magnificent organisation that succeeded in getting world oil prices 
up by a factor of four in a month's time. They'd have to be utterly 
mad to do anything as stupid as go out and compete with each other to 
drive down the price of oil.
-- Bob Dorsey, Chairman of Gulf Oil, July 1974

Sovereign Nations cannot allow their policies to be dictated, or 
their fate decided, by artificial rigging and distortion of world 
commodity prices.
-- President Ford, September 1974

AFTER the embargo had been lifted by the middle of 1974, the 
consuming countries were having to face the apparently unalterable 
fact that the world's oil was now controlled by a cartel of sovereign 
states. Their attention was focussed on the headquarters of OPEC in 
Vienna, which had for so long been regarded as insignificant.

No city in Europe evokes more poignantly the past glories of Western 
civilisation than Vienna. Along the wide ring-road that circumscribes 
the old city, the baroque and rococo palaces loom up on either side 
with a melancholy grandeur. Their high domes, their ceremonial 
entrances and broad stairways seem all to be waiting for the ghosts 
of earlier eras -- of Maria Theresa, of Metternich, of Haydn and 
Mozart. Driving round the ring road, past the baroque opera house and 
the tall gothic town hall, a single bleak modern block suddenly 
sticks out with a facade made of slabs of white lavatorial marble. 
Over the workaday entrance are the words TEXACO: for it houses among 
other people the Austrian headquarters of Texaco. But among the brass 
plates there is also one that announces: ORGANISATION OF PETROLEUM 
EXPORTING COUNTRIES (OPEC): 1st and 2nd Floors. There is nothing in 
the surroundings to suggest that this represents the headquarters of 
the biggest financial power in the history of the world.

For most of the year there is nothing exciting about the offices. On 
the white walls small black-and-white photographs depict scenes from 
the member-countries: a view of a storage tank, seen through some 
bushes in Iraq; a gas-oil converter in Libya; a tanker off the 
dead-flat coast of Saudi Arabia. Down the corridors underfurnished 
offices contain statisticians, economists, and cosy British or 
Austrian secretaries. On the floor above sits the secretary general, 
who changes every two years. It is not a flamboyant position: for the 
two critical years, 1973 and 1974, when OPEC suddenly realised its 
full power, the Secretary was a quiet courteous Algerian, Dr. 
Abderrahman Khene, who looked like, as he once was, a doctor: 
patient, courteous, with a neat moustache and a waistcoat, he seemed 
not at all excited by the sudden new balance. He saw the change, as 
he put it to me, as one not towards power but towards reality. The 
West, he believes, should be able to face willingly the reduction in 
its standard of living, for the betterment of the third world.

For years the meetings of OPEC had attracted scarcely more attention 
than other trade organisations -- only a handful of specialist 
journalists would attend. But after the sensational turnabout of 
1973, the bleak offices became suddenly the object of intense 
curiosity for the rest of the world. The interest had reached a new 
peak by the time of the annual meeting in December 1974, a year after 
the sensational price-rise, when the price of oil was once again to 
be settled. Planes flew in from Caracas, Kuwait, or Djakarta. The 
four principal hotels in Vienna filled up with unpronounceable names 
from little known countries. At the Hotel Imperial opposite the 
Opera, where Wagner once stayed, an elegant yellow suite was prepared 
for Dr. Jamshid Amouzegar, from Iran. At the Hotel Intercontinental 
expectancy centred round room 1141 on the top floor, which was 
awaiting the arrival of Sheikh Zaki Yamani.

Journalists flew in from the four corners; no longer now only the 
dedicated band of experts, from Platt's Oilgram, or Petroleum 
Intelligence Weekly, or the Middle East Economic Survey, but a whole 
pack of pundits and popularisers, grappling with the complexities of 
barrels and buy-back, equity and discount. Vienna was the centre of a 
curiosity that had never been accorded to Chancellor Kreisky or to 
the negotiations on Mutual and Balanced Force Reductions. For this 
curiosity affected every consumer in the industrialised world: what 
will be the new price of oil? And will the OPEC cartel hold together?

On the first morning reporters and cameras are packed into the 
reception room, waiting for the visiting potentates. Abdul Rahman 
Atiqi, the Kuwaiti oil minister, strides in behind his Groucho 
moustache; he has command of three million barrels of oil a day -- a 
tenth of OPEC's production. Dr. Amouzegar follows, his humorous mouth 
constantly changing its shape, always good for a joke -- he is backed 
by six million barrels. He implies gently that he does not altogether 
approve of three Arab states having put up the price before the 
meeting. Then comes the Iraqi minister, Abdul Karim, pale and 
inscrutable; then the Venezuelan, Dr. Hernandez, urbane but 
uncommunicative. They assemble in the conference room sitting 
squeezed round two long tables with their flags in front of them, and 
their advisers behind. At the head is M. M'Bouy-Boutzit, the delegate 
from Gabon. Round the tables are a mixture of faces and colours, 
black, brown and white, with no imaginable common cause except oil.

Long after all the others have assembled, a large Mercedes draws up, 
and out steps the elegant figure of Zaki Yamani, immaculate in a long 
tailored black raincoat. The microphones like snake's heads push into 
his face, and the questions spurt out about the price of oil. He 
weaves his way through the cars, almost caressing his words, 'it has 
to go down, it has to go down', and drives off in another Mercedes. 
The tape recorders re-echo his phrases 'it has to go down, it has to 
go down'. Everyone seems to want it to go down, but still it goes up. 
Is that, I ask myself, the mystery-story of OPEC? It is like the 
Murder on the Orient Express. Each suspect points to one of the 
others: but really, they all did it together.

The next morning, after two bomb scares, OPEC moves the meeting to 
the Imperial Hotel. The Wagnerian lobby with marble pillars and 
triumphal staircase is filled with moustachioed delegates and anxious 
reporters: elderly hotel guests descend the stairs to find the way 
blocked by a battery of cameras and arclights. At last in the 
afternoon Dr. Amouzegar comes down the stairs beaming; there is good 
news, oil will not cost a penny more. OPEC will simply follow the 
precedent of the three Arab states a month earlier, reducing the 
posted price while increasing taxes and royalties; and the price will 
not be changed for nine months. Hectic discussions follow between the 
journalists and experts, which yield a dozen different conclusions. 
But eventually a French journalist persuades one delegate to agree 
that, oui, there was a small augmentation. And the eventual consensus 
is that oil will now cost the West about 3 percent more -- or two 
billion dollars. That figure would have caused an uproar eighteen 
months earlier; now it seems so modest that there is a huge sense of 
relief, even gratitude.

In the evening, the reconciliation seems complete. In the Palais 
Schwarzenberg, a sumptuous pile once inhabited by Metternich's 
successor, Dr. Khene gives a banquet for four hundred people. Under 
the ornate ceilings, the tapestries and chandeliers, the Arabs sip 
orange juice, while Western diplomats and businessmen slip anxiously 
among them, downing whiskies, trying to find out what they are doing 
with their money. At dinner, the Austrian Chancellor Bruno Kreisky 
receives the chief delegates at his table: Dr. Amouzegar from Iran, 
Belaid Abdesselam from Algeria, with a nose like a parrot, Shettima 
Monguno from Nigeria, a black aristocrat with tribal scars. The old 
world is paying tribute to the new.

It was a change in the balance of power at least as dramatic as the 
Congress of Vienna 160 years before, and the West had now apparently 
come to terms with it. There was not much serious talk of refusing to 
accept petrodollars, or of invading the oilfields. The fact now 
seemed irreversible, that much of the world's wealth had suddenly 
shifted to an obscure corner of the world. Discussing it at the 
banquet, no one could think of a precedent for such a transfer of 
wealth. Was it the Spanish Conquistadores, bringing back gold and 
silver to Spain? Was it Britain in the early nineteenth century? But 
both these increases were less sudden and less extreme.

And this was not a military upheaval, like the sack of Rome or the 
fall of Constantinople: the war preceding it was technically a defeat 
for the Arabs. Nor was it obviously caused by any sudden failure of 
the West. Certainly it had some relationship with the decolonising 
process by the imperial powers over the past thirty years. Dr. Khene, 
when I talked to him, like many Algerians saw the change as part of 
the general awakening of the oppressed people, and their struggle for 
independence. To that extent, there was nothing a liberal 
anti-colonialist could object to in this new turnabout in Vienna. It 
was an extension of the decolonising process into the economic 
sphere, where the enemies had been not the Western nations but the 
Western companies. And the sisters still served as convenient bogeys 
both to unite the disparate members of OPEC, and to divide the West. 
When, at the Hotel Imperial, Dr. Amouzegar was asked whether the new 
terms of the oil-price would not hurt the majors, he looked at the 
journalists with a smile of surprise: 'Are you for the majors?'

Looking back at the slow history of the producing countries, with the 
advantage of hindsight, the puzzle was not so much why this victory 
had happened, as why it had not happened earlier. These sovereign 
states, with their own precious resources, had taken a long time to 
awaken to the need to safeguard their wealth, and to combine to 
confront the companies. The change had been more one of confidence, 
than of a tangible shift of power. What had held back OPEC had been 
the 'mystical powers' of the companies, as the Shah described it. As 
one Saudi explained, 'it was not until we realised our strength that 
we had our strength'.

And this education had come as much from the West itself, as from any 
development of Arab or Iranian nationalism. Many of the milestones in 
Middle East history had come from London and Washington. It was the 
Texas Railroad Commission which taught the Venezuelans about 
conservation. It was Labour's nationalisations in Britain in the late 
'forties that encouraged Mossadeq in Iran in 1951; it was the FTC 
Report of 1952 that taught the Arabs about the cartel; it was Texaco 
and the University of Texas that turned Abdullah Tariki, the 
co-founder of OPEC, into an effective radical.

The OPEC revolution was the consequence of the old dilemma, of 
running any liberal empire which educates its subjects to rise up 
against it. But now, of course, the producing countries had no-one 
else to blame for their new difficulties, and they were taking over 
the dissensions, as well as the confidence, of the West. When in 
April 1975 King Feisal was assassinated by a Prince of his own 
family, it appeared that the Prince had learnt some of his radicalism 
from the universities at Berkeley, California, and Boulder, Colorado.

Riches and Poverty

The sudden vast transfer of wealth was traumatic not only for the 
consumers but for the producers, as they began to realise first the 
extent of their new billions, then the limitations to them. Oil was 
once again playing the game of winner takes all, which it had played 
in Pennsylvania or Texas, but this time in the most ironic of all 
settings, in desert cities ruled by puritanical rulers.

Travelling through the Middle East a year after the price-rise, I 
found astonishment everywhere at the discrepancy between the 
abundance of revenue and the difficulty of spending it for the 
benefit of the masses. The money seemed like water on parched earth, 
splashing off the top and trickling down a few cracks. From outside, 
the oil countries may seem like the very centre of the world's stage; 
but from inside, they appear more like some chaotic backstage, with 
improvised facades propped up by a few hectic stage-hands.

This is how the experience was described to me by the director of the 
Kuwait Fund, Abdullatif Al-Hamad, who found himself with over a 
hundred million dollars to dispense in the first year after the price 
increase. 'You don't reallse that on October 16th we got as great a 
shock as you did. We thought we were pygmies facing giants. Suddenly 
we found that the giants were ordinary human beings; and that the 
Rock of Gibraltar was really papier m‰chŽ. We had been protected from 
the rest of the world by that beautiful but unfortunate umbrella of 
the oil companies. We were really awed by the responsibility; it was 
like coming of age. We were amazed to discover that what we said and 
did made a difference to people in Minnesota'.

I put it to him that he could not expect great compassion from the 
West: it was like Rockefeller asking for sympathy. He agreed: but the 
problem, he said, was how the Arabs and the West could together 
co-operate in investments for the benefit of the Third World. The 
year of shock and the year of adjustment must give way to the year of 
co-operation. Other leaders in Kuwait were equally bewildered by the 
resentment about their investment: 'I never thought I'd live to see 
the day' -- said Ali Atiga, the Secretary of OAPEC -- 'when a 
superpower like the United States worried because Kuwait wanted to 
buy 10 percent of a Michigan bank'.

In Kuwait the relationship between the wealth and the way of life is 
specially baffling. The tiny country, unlike most of the others, has 
enjoyed surplus wealth for the past twenty years, yet the per capita 
income is still only one-sixth of that of the Europeans. While the 
Kuwaitis themselves have a guaranteed income of $3,000 a year, many 
immigrants who make up the majority appear to be living close to the 
breadline, in mean shacks outside the city. The stalls in the souk 
are still full of the traditional wares  -- jewellery, robes, 
trinkets, rolls of cheap cloth -- but alongside are shops stacked 
with cassette-recorders, stereos, colour TVs, videocassettes. It is 
impossible to tell from looking at the passers-by, in their 
burnooses, whether they are beggars or billionaires.

The whole townscape gives the impression of unabsorbed wealth. The 
cube-shaped houses are plonked on the desert, with great gaps of sand 
between them, like bits of Lego scattered on a sandpit. The low 
horizon is only broken by a few lonely towers -- a Hilton, a 
Sheraton, an office block -- and a cluster of painted water-towers, 
shaped like golf-tees, dominating the desert: an appropriate symbol, 
for water is even more precious than oil.

Thirty miles outside Kuwait City, the oil city of Ahmadi, named after 
the ruler who first signed the concession, evokes a quite separate 
world. It still evokes a prim Englishness, with its yellow 
letter-boxes, roundabouts and verges of marigolds, and it still 
carries the stamp of the two companies, BP and Gulf, which first set 
it up, with echoes of an intense colonial community. (The earlier 
community at Kuwait Oil Company was the subject of an unpublished 
book by Ian Fleming, who was commissioned by William Fraser, later 
the second Lord Strathalmond, to write a book about it for £5,000: 
but the book gave a salacious account of life in the compound, and 
the Sheikh would not countenance its publication. It was paid for, 
and never published.) There are still three clubs, an amateur 
theatrical society, and a mansion for the managing director called 
the White House in the middle. But there are now only 130 Englishmen 
and a handful of Americans left there, and almost the whole business 
is done by Kuwaitis. Nor is it very complicated; the oil simply flows 
out through the oil wells under its own pressure, has the gas 
extracted from it, and flows under its own pressure down to the docks 
and the tankers: at the cost of 7 cents a barrel.

In Saudi Arabia, with a far bigger area and population, and with a 
more recent surplus of wealth, the problems seem more unmanageable -- 
and the contrast more bizarre, between future prospects and present 
limitations. The chief signs of wealth are still the green-roofed 
royal palaces, like Hollywood villas, which line the main street of 
Riyadh; or the shops full of circular baths and florid chandeliers. 
There are many signs of hopeful developments; technical colleges, 
brand new computerised hospitals, three-lane highways leading to 
nowhere. Outside Riyadh, in the middle of the desert, is a small 
green notice saying 'Site of the University of Riyadh'. But for the 
moment the problems of management and bottle-necks are intractable. 
The tiny Saudi elite is constantly lured away by private business or 
to long sojourns in London or Beirut. The Minister's offices rely 
heavily on immigrants, particularly Palestinians, to manage their 
problems; but the top jobs are kept for the Saudis. Like any 
conservative monarchy, the country faces the problem of building up 
an educated elite, without threatening the political structure.

The likelihood of this vast shapeless country of six million people 
ever being able to absorb the oil revenues seems very distant. But 
the Minister for Planning, Hisham Nazer (one of the ablest of the new 
Arab technocrats) assures me that his future plans can make use of 
all the money. Down at Aramco Frank Jungers has little doubt, as he 
puts it, that 'the insatiable government machine will get used to 
digesting the money'. In spite of the political turmoil of the 
preceding year, Nazer and the Saudi government look to Aramco to 
provide the technology not only for oil, but for all kinds of 
development -- agriculture, roads, hospitals, ports. The four sisters 
are apparently more than ever the agents of a foreign government: 
'our concern', said Jungers, 'is how to be even more closely 
associated with the Saudis than we are'.

Visiting Teheran, the whole urban scene suggests the basic contrast 
between Iran and Saudi Arabia. This is the capital of a country of 32 
million people, who need all the money they can get, where the oil is 
running out fast. The city itself hardly looks like the centre of a 
booming economy: it looks like the backside of another city, with 
pavements collapsing into torrents of water, rows of gimcrack houses, 
and a few isolated skyscrapers rising out of the mud. The streets are 
jammed with brand-new American cars and double-decker buses, caught 
in an endless congestion. The scene might have served as a symbol for 
the problem facing the whole country, that the infrastructure cannot 
cope with the expansion, and that the developments are held up by the 
bottlenecks -- at the ports, on the roads, in the assembly-plants.

And behind these worries is the central problem of the planners I 
spoke to; that their economy is still desperately dependent on the 
single slippery product. When the price of oil drops, or the oil runs 
out, they might be left with only caviar and carpets. However much a 
Westerner may blame the Shah for beginning the whole wave of Western 
recession and inflation, in the setting of Iran the Shah's insistence 
on a high oil-price seems a matter of patriotic necessity.


[continued: Shah v. Sheikh]


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