THE IRISH TIMES
Saturday, July 14, 2001
Tom Humphries




For the western media sitting in surly groups around the press room in the
world trade centre it was a glimpse of the new world. On the big screen Juan
Antonio Samaranch stepped to the podium. As just two rounds of voting had
passed it seemed unlikely that the result could be anything but a Beijing
win.

Thus it was announced and soon the room was filled with thunderous cheering.
Chinese journalists everywhere, jumping up and down slapping each other's
backs and at the same time grabbing their cameras and recorders to
immortalise the moment.

It used to be that the Americans were the biggest press contingent at these
events. Now they'll be lucky to get into the auxiliary press rooms. In the
city which Churchill once described as being a riddle wrapped in a mystery
inside an enigma, China, which makes Moscow look bubbly and upfront by
comparison, won the right to host the Olympic Games . Thus begins an awkward
few years of the world getting to know China and China getting to know the
world. First thing that struck the world yesterday was that there were many
hands to shake. One and a quarter billion to be approximate about it.

What change the looming Olympic Games and the prospect of entertaining the
world in its living room will have on Chinese society is a moot point.
Yesterday the International Olympic Committee were prepared to take matters
relating to human rights and freedom of expression on trust and the Chinese
weren't asked a single question about their future approach in these things.

Toronto by comparison was grilled and punished for a crassly politically
incorrect comment made by its mayor while jesting with hacks last month.

The emphatic nature of the vote - Beijing won in the second round of a
competition expected to go to a fourth round - underlined not just the lack
of debate within the IOC on the human rights issue but the sense of guilt
the Committee felt at having seen Beijing miss out by two votes to Sydney at
this stage in 1993.

Beijing of course had it's its trump card to play, its population. The city
itself may be home to a modest 14 million but it is the gateway to 1.25
billion compatriots .

The IOC felt a little debt and Beijing lobbied well this time, pulling in
favours from Africa and South America and sending their representatives out
into the fields to beat the votes out of the bushes.

At every meeting, every Olympic gathering for the last five years Beijing
has been there making friends, shaking hands. This week the IOC decided not
to punish it's new friends with embarrassing questions. By yesterday there
was talk that Beijing might sweep the vote on the first round. It almost
came to pass.

The nabobs of world sport spent the day watching presentations from the
bidding cities. Of the presentations viewed in the morning most IOC members
were actually surprised to find that they liked Osaka's light and friendly
theme the best.

Paris was judged to have been a little hi-tech and a little disjointed.
Toronto failed to nail their distinctiveness from Canada and afterwards a
French-speaking African representative asked the bid committee an
embarrassing question about Mayor Mel Lastman .

Toronto had sought to bury Lastman under a pile of apologies but he cropped
up on the video presentation, thus reminding members of his comment last
month that he was afraid to go to Africa because he saw himself "in a pot of
boiling water with all these natives dancing around me." Key IOC members
weren't going to let that one rest easily.

Said one: "That's the sort of thing that goes boom in the final days." Boom
it went. Judge Keba Mbaye of Senegal intervened to end Canadian discomfort
saying that an apology, many of them indeed had been issued and that the
issue should lie. Outside the Canadians privately blamed the Paris bid for
having planted the question.

If it were so, punishment wasn't long in coming to the French. In the
fevered world of rumour and counter rumour the French lost out badly in the
final couple of days, losing their nerve badly and - even with Lionel Jospin
and Zinedine Zidane being part of the pitch team - slumping to fourth
position behind Istanbul in the first round.

Most damaging was one of those vaporous rumours which wafted through the
halls on Thursday to the effect that if the European vote didn't harden up
for Paris and harden up fast they would be organising a push against the
presidential candidacy of Belgium's Jacques Rogge on Monday.

The Parisians are keen to come in again for 2012. They will have bridges to
mend before they start work on any stadiums.

There were other cats among the pigeons of course. Sinan Erdem , the
immensely popular Turkish IOC member, was said to be rounding up allies with
the frank admission that he accepted Istanbul's inevitable defeat but that a
first round vote would be appreciated as this was the city's third
successive attempt and, in the process, Istanbul had greatly promoted
Olympism and he didn't want to travel home in shame.

This was a persuasive line for some and added to the panic of the Parisians
in the closing days. When the first round votes were counted Erdem's work
bidding had been done. Istanbul were two ahead of Paris.

Still that was as much as there would be as regards side show. The fifteen
15 or so younger athlete delegates appointed last year were almost totally
behind Toronto, which had been found to be the most athlete-friendly bid.
How much weight this carries with the rest of the IOC is revealed perhaps by
the fact that Toronto got just 20 votes in the first round.

Beijing of course had it's its trump card to play, its population. No matter
what way you look at it, that's a lot of viewers, a lot of customers, a lot
of helpers. The city itself may be home to a modest 14 million but it is the
gateway to 1.25 billion compatriots . One fifth of the world.

They pressed the staggering statistic home in subtle ways. The Toronto
presentation mentioned that already 80,000 Canadians had signed up to be
volunteers at the 2008 Games. After lunch Beijing dropped in the fact that
half a million of its citizens had d one the same. Enough said.

The Chinese proposed a games centred in an area on the northern outskirts of
the city. Now known as Beiding, this will become Olympic Green. 1250
hectares incorporating an Olympic village, stadia , gymnastics arenas and
swimming facilities.

With the Russian hosts obligingly keeping free Tibetan campaigners and other
human rights groups miles away from the Congress Centre, media attention on
the human rights issue was starved of pictorial material. Starved of
pictures the story had to be something else. Beijing got away lightly.

Human rights was never truly discussed by the IOC members who, sensing a
return to the grand old days when they hobnobbed with the great leaders of
the world, decided that they could help determine the political complexion
of the world's most populous nation.

That sense of being not just in charge of sport but being on a moral plane
somewhere above it permeates more than it should still. Juan Antonio
Samaranch with his endless wheedling about Olympic truces and years for
nothing less than the nobel peace prize as a fitting tribute to his public
life.

In the meantime to live to see thousands of white doves released over a
stadium in Beijing and choirs of children sing about harmony and as the Coke
sign flashes in the background would be sufficient.

All week Beijing appeared to have retained its lead, getting stronger
according to most sources and in fairness that wasn't just down to
geo-politics. When the Chinese came to Monte Carlo in 1993 expecting to win
and went home cradling an embarrassing defeat they impressed the IOC in two
ways.

There was none of the public bellyaching which emanates from other losing
bids. They quietly set about learning from the conquerors.

Firstly they learned the oily arts of PR. In Monte Carlo the Chinese had
arrived alone and left alone. It was difficult to gauge either the levels of
official enthusiasm or public support for the bid. Their slogan "A More Open
China for the 2000 Games" was dreadful and their dealings wit h the world
were heavy-handed.

In the eight years since the People's Republic set about convincing
corporate sponsors and its own people, including some selected dissidents,
that Beijing was a natural Olympic city. Beijing made the movement, the rest
of the world stood still and let them approach.

They met little resistance though. Several of the key endorsements they
waved in the last few weeks were from dissidents who might have been
expected to be sceptical but instead expressed the hope that glasnost was
near. Beijing's $24 million bid was heavily bankrolled by foreign corporate
sponsors.

The IOC loved that touch, seeing itself as a paternalistic presence guiding
China into the First World while soothing its internal rumblings.

The political issue was almost willed away. Mayor Liu Qi of Beijing, also
the bid leader, repeated time after time that " we stick to the principle
that we should separate the Olympic movement from politics", blithely
ignoring suggestions that giving China the games would be an acutely
political act.

The Chinese went further in the other direction though. They tapped straight
into the source, buying help from Australian consultant Peter Phillips and
then headhunting, one after the other, the five key organisers of last
year's Sydney Games.

Late last year all six Australians spent long days and nights in Beijing,
chiselling out documents and fashioning an approach for the run-in which
would include a visit in February form the IOC's evaluation commission. Two
PR firms were also hired, one in New York and one in London, but the first
big steps in bridging the cultural gap between East and West had finger
prints all over them. Dye the grass green. Don't call the Falun Going an
"evil cult".

Sweep poverty off the streets. Make the traffic lights go green from airport
to IOC hotel. If they ask why you eat dogs, smile and say why do you eat
horses. Also making a tangible difference was the personal popularity of
China's three IOC members, in particular Zhenliang.

He who is a sort of father figure for many serving IOC members. At meeting
after meeting in the last few years the twinkling smile and the happy
handshake would be accompanied by the same message, don't forget Beijing.
The old austerity was replaced by friendly faces.

The final touch came this week. Instead of stonewalling media questions
about their human rights record their delegates smiled on cue every time,
agreed that the question was a good one, said that they were learning and
expressed the hope that they would learn more. Next question please.

They rolled out a series of celebrities from Cathy Freeman to Placido
Domingo, all speaking in favour of their bid and finally unveiled a snappy,
western style presentation for the IOC yesterday afternoon revolving around
the slogan "New Beijing, Great Olympics."

They still have opinion polls too. A Gallup poll conducted by the Chinese
Olympic Committee revealed 95% per cent support for the bid among Beijing
residents.

True anything else would have been suprising given the lack of information
sources available to respondents but at least the poll showed an awareness
of the importance of public support. Beijing lacked that eight years ago.

Finally, when the result was announced, Chinese leaders and celebrities well
NBA players, appeared in the Moscow mayhem as if they had just burst out of
a birthday cake. It was a happy and uninhibited scene as pictures from
Beijing were beamed into Moscow and the Chinese celebrated together.

At such a moment it would have been churlish to ask about human rights, the
labour camps, the falun gong or any of the other issues which make China's
cupboard rattle with the sound of bones, but the next seven years will be
interesting. A new friendship can seldom had have so many issues to resolve.

Eamonn Condon
www.RunnersGoal.com

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