October 4, 2000
NBC Posts Low Olympic
Ratings,
But Still Beats the Competition
By JOE
FLINT
Staff Reporter of
THE
WALL
STREET
JOURNAL
NBC's coverage of the Summer Olympic games from
Sydney ended up being the lowest-rated in recent history, but still
easily beat the competition during the
Tony Craddock quoted Joe Flint, Wall Street Journal:
Final numbers from Nielsen Media Research indicate that on average, 21.5
million viewers watched the 8 p.m. to 11 p.m. prime-time coverage of the
games. That was down 35% from the 33.1 million who watched the 1996 games
from Atlanta. Of
