> Of JPB Cliveden
> I was particularly disappointed this week to receive as part of a
lunch
> pack
> a bottle of "fresh Samantha pure spring water" (their use of upper and
> lower
> cases) labelled as "16.9 OZ (1/2LITER)"

If you look at their website, you will see that it is (or was) a family
firm. They promote a funky and californian image. They even promote
their new bottle designs.

http://www.freshsamantha.com/whatsnu/index.shtml

Their email address is on the website.

Of course it is disappointing to see fractions and capitals, but we can
celebrate the natural metric size of the container. They might be open
to a polite suggestion that their next label redesign replaces
'1/2LITER' with '500 ml'.



--
Terry Simpson
Human Factors Consultant
[EMAIL PROTECTED]
www.connected-systems.com
Phone: +44 7850 511794 


Reply via email to