This is basically the claim of the BWMA.  That people are educated in metric but never use it in real life.  They claim that the metrication of the economy isolates the average citizen from the products he/she buys.  Rather then encouraging people to use what they have learned, they would rather see people confused and blame it all on metrication. 
 
I think they also realise that the more metric the economy is the harder it is to maintain imperial references.  If one sees no imperial on products and then sees products with rounded metric amounts or amounts that don't correspond to anything in imperial, then eventually the consumer will lose the ability to function in imperial.  Yes, they will always remember the names, but the values behind the names will fluctuate.
 
They hate the EU because the EU is the major force behind metrication as far as laws are concerned that affect the consumer market.  They are upset that British industry is metric but realistically can't blame the EU as the industry chose to go metric before EU entry.  They try though.  In their last effort to keep imperial from being phased out, they have taken to lawlessness.  They advocate traders to disobey the law and not to convert.  They now have a terrorist wing called ARM (Active Resistance to Metrication), who presently goes about the country side looking for metric signs to spray out the metric and write in the imperial.
 
If the laws are ever amended to allow metric signs or litres in pubs, you will see ARM doing more then just painting signs.  These are desperate people willing to perform criminal acts if that is what it would take to halt metrication.  And to make matters worse, they claim the backing of the majority of the population.
 
Euric
 
 
 
----- Original Message -----
Sent: Wednesday, 2004-08-04 17:16
Subject: [USMA:30625] Re: UKMA Questionnaire - answered by the BWMA

I suspect that the issue at hand is how much Imperial is used in everyday conversations between citizens (especially outside of work). If there is still a fair bit (feet and inches for heights, pounds -- or even, horror of horrors, stones -- for mass, inches, feet, yards or miles depending on the length involved), then the everyday "feel" will still be very much Imperial. And if many television shows (including all US imports) are still firmly planted in the world of Imperial (or its American cousin), then clearly there is still a problem.
 
Ezra

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