Jim, you've got to tell us how you learned about the olive.
Yes, people can round it up mentally to 400 mL, but the difference
between receiving 399 mL and receiving 400 mL is...metrication.
At some point, Coke went from a 473 mL container to 500 mL.
Paul Trusten
Public Relations Director
U.S. Metric Association, Inc.
www.metric.org
trus...@grandecom.net
+1(432)528-7724
On May 15, 2010, at 22:09, "James R. Frysinger"
<j...@metricmethods.com> wrote:
I feel like playing Devil's Advocate tonight. Humor me.
Perhaps this is related to the probability that most of the very
folks who actually read labels would just round that up mentally to
400 mL. But by not putting in that extra 1 mL, Coca-Cola has saved 1
mL out of 400 mL, or 0.25 %. Now, if you multiply the sales of this
size container by 0.25 %, you probably would get a rather large
number. That's extra profit.
It reminds me of something I read some time ago, back in the days
when airlines provided passengers with food. Delta (I think it was)
decided to reduce by one the number of olives in the salads on its
dinner trays. Seems silly, but they saved quite a bit of money that
way.
Jim
Paul Trusten wrote:
Yes, it's a soft conversion, but, DANG!
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Paul Trusten
Public Relations Director
U.S. Metric Association, Inc.
www.metric.org
trus...@grandecom.net
+1(432)528-7724
--
James R. Frysinger
632 Stony Point Mountain Road
Doyle, TN 38559-3030
(C) 931.212.0267
(H) 931.657.3107
(F) 931.657.3108
