Title: Today's News
 
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The Missing Link


Nice to 'meat' you -- Spam spends millions to reclaim its name
[Silicon.com]
Hormel wants to make this perfectly clear: Not all spam is tasteless -- especially the edible kind that begins with a capital "s." The creators of canned cuisine's crown jewel have launched a multimillion dollar ad campaign in the U.K. in which all kinds of regular folks are seen voluntarily eating Spam. No rolling of eyes, no frantic reaching for a delete button, no attachments and no one named Svetlana in the middle of Russia looking for a rich, western husband. Just a delicious, convenient protein source. Yes, Spam is trying to reclaim its name, a name that's been dragged through the mud of cyberspace. That's really the meat -- or processed near meat -- of the matter. Maybe if they'd make a product that didn't taste so much like junk e-mail...

 
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