The Seven Sisters

The Great Oil Companies and the World They Made

Anthony Sampson

Hodder and Stoughton, 1975, ISBN 0 340 19427 8

Chapter 13 - part 3

The Reckoning

Governments and Companies

 From the first moment of the embargo it was once again evident to 
Washington that oil was too important to be left to oilmen. The old 
notion of oil companies as the instruments ol foreign policy had been 
turned on its head, as the companies appeared to be making foreign 
policy, and the buffers had clearly broken down. The White House and 
the State Department were confronted with the problems they had so 
often sought to avoid.

The first attempts at an energy policy were more apparent than real. 
In November 1973 President Nixon had made a stirring television 
speech, proposing his Project Independence: the United States must 
become self-sufficient in energy by 1980, by increasing its drilling 
and use of other fuels, and by massive spending on nuclear research 
-- a new kind of Manhattan project. It was certainly in keeping with 
all the old optimism of the oil pioneers, that just when one source 
of oil is drying up another one will appear somewhere else. But now, 
at least within the United States, there was little justification for 
such confidence. By the end of the year Project Independence was a 
joke, and self-sufficiency by 1980 inconceivable; by the end of 1974 
the United States was more dependent than ever on Arab oil.

The Defence Secretary, James Schlesinger, began hinting that the 
embargo might lead the government to use force in the Middle East; 
and hints continued to be dropped from the Pentagon. But there was 
little sign that the hints were taken seriously in OPEC. In February 
1974 Dr. Kissinger convened a conference of thirteen major consuming 
nations in Washington, to try to establish a common energy policy; 
but the conference only served to reveal publicly what was already 
obvious privately, that there were major differences between the 
Americans and the Europeans, who were too thoroughly dependent on 
Middle East oil to want a confrontation with the Arabs. The chief 
outcome of the conference was a theatrical attack on American policy 
by the French delegate, Michel Jobert; the British and Germans 
appeared to take the American side, but soon afterwards, to 
Kissinger's anger, the French summoned another conference of 
Europeans only to meet with the Arabs.

The European nations at the peak of the energy panic were now each 
desperately trying to secure their own sources of oil, by-passing the 
oil companies, to make separate deals with the Arabs. The British 
conservative government had sent out a special emissary, Lord 
Aldington, to Saudi Arabia to secure oil supplies, to the annoyance 
of the oil companies: 'waiting to kiss the hem', as one Shell 
director put it, 'of any passing galabea.' The French sent out a 
special mission to Saudi Arabia, seeing a chance to break into the 
all-American preserve, the chasse gardŽe, which they had been trying 
to enter for the past quarter-century. The fact that Saudi Arabia, 
the critical source of oil for Europe, was in the hands of an 
all-American consortium, was now more than ever exasperating to the 
Europeans, who saw their oil dependent on the vagaries of American 
companies. Kissinger retorted by attacking the bilateral 'beggar my 
neighbour' policies of the Europeans, and insisting that only by 
working together could the West be effective.

But in the meantime the Americans, too, were busily fostering their 
own bilateral relationships; and in June Prince Fahd and Sheikh 
Yamani from Saudi Arabia were received in great style in Washington, 
to prepare a new agreement for massive American technical and 
military aid, to cement the most special of special relationships. 
With the Shah, too, the Americans were determined to strengthen both 
their own bonds and to make profitable arms deals: in 1974 Iran 
bought more than $4 billion worth of arms from the United States. The 
chaos of Western rivalries now revealed the exact opposite of the 
position in the early years of OPEC: now it was the Arabs who were 
united, and the West divided.

Out of this chaos there gradually emerged a new instrument of Western 
collaboration, which was Kissinger's special brain-child, the 
International Energy Agency, which was to be the instrument of 
Western oil collaboration. Before long all the major consuming 
nations had joined it, except France -- who was still determined not 
to antagonise the Arabs. By November 1974 the IEA had agreed on a 
plan for mutual assistance, to ensure that no member would be 
victimised in a future embargo or other sanctions; but there was 
great disagreement as to the wider alms of the agency. Dr. Kissinger 
saw it essentially, though he did not publicly say so, as a 
counter-cartel, to confront OPEC and break it; and his abrasive 
assistant, Thomas Enders, later (April 1975) openly stated that his 
aim was to break the OPEC cartel. But the European members had no 
wish for such a confrontation, and preferred to meet with OPEC 
members on a much less provocative basis.

------------

The British government's relations with the oil companies had now 
taken a curious new turn, due to the discoveries in the North Sea, 
whose estimated reserves were steadily increasing. By the end of 1974 
ministers were privately foreseeing large exports of oil by the 
'eighties, so that the quadrupled oil price might in the end prove 
the salvation for Britain's balance of payments. The exploration, 
however, was now so expensive that it was only economic with a fairly 
high price (if the Arabs had not at least doubled the oil price the 
future of the North Sea would have been much more problematical). 
Thus, although Britain faced huge oil import costs for the next five 
years, her long-term interests were coming much closer to OPEC's, and 
the last thing the government wanted was a permanent drop in the 
oil-price.

But the North Sea and the energy crisis made the question of 
controlling the oil companies much more urgent. The parliamentary 
report of 1973, revealing the past generosity in handing out 
concessions and giving tax relief, had made politicians on both sides 
more wary. Both Conservatives and Socialists considered taking closer 
control over BP, now more than ever the Frankenstein monster, through 
more serious government representation (particularly after the 
collapse of the Burmah oil Company in 1975 whose 20 percent holding 
in BP were then taken over by the Bank of England, giving the 
government the choice of a more dominating influence); and government 
relations with BP were icy. But the Foreign Office insisted that 
intervention would damage BP's relations in other countries, 
particularly in Alaska (the former head of the Foreign Office, Sir 
Denis Greenhill, was now a director of BP). Instead, the notion began 
to take root that the British government, like the Arabs, should 
engage in 'participation'. Once oil was discovered, the British felt 
the same need to have control over their own resources, and this 
applied particularly to the Scots, in whose waters most discoveries 
were made, and who were talking menacingly about the exploitation of 
their own oil and threatening secession. Ted Heath was already coming 
round to the idea of participation before the general election of 
February 1974: and one of the last acts of the Tory Minister for 0il, 
Patrick Jenkin, was to recommend it. The arrival of the Labour 
government and the energy crisis gave a new fillip to participation, 
and Lord Balogh, the practised critic of the companies who came back 
into government was convinced that only participation could extract 
the true facts from the companies and safeguard Britain's oil -- 
particularly in the context of the Common Market.

The British government therefore proposed to buy 51 percent of the 
shares of each of the North Sea concessions, and to form its own 
British National Oil Corporation, BNOC, based on Glasgow, to look 
after its interests. 'No other government outside the United States', 
said Eric Varley, the Minister for Energy, 'has thought it wise to be 
completely dependent on the oil companies'. (House of Commons, April 
30, 1975.) The oil majors were furious, particularly BP, to whom the 
proposal was a clear indication of distrust. Sir Eric Drake had 
agreed to barbed negotiations with the Labour energy minister Eric 
Varley, only because, as he explained, he felt obliged to discuss any 
governmental proposal, 'even if it was to put a Hottentot on the 
board'. (BBC Radio Interview, May 1, 1975.) But participation was 
really an updating of Churchill's old insistence that the government 
'must become the owners, or at any rate the controllers' of their own 
oil supply: extending from 51 percent of a company to 51 percent of a 
sea. The American oilmen now bracketed the British with the 
Norwegians as being the 'blue-eyed Arabs' and the 'Sheikhs of the 
North': but the State Department made clear to the British government 
that they would not interfere.

It was certainly ironic that the British government, having protested 
against participation so vigorously in the Middle East, and having 
denied it to the Iraqis over the past fifty years, should so quickly 
insist on it for themselves. But it was characteristic of oil that 
once found in anyone's territory, it made the world look very 
different.

Trustbusters International

While the Western governments were developing new ways of controlling 
the oil companies, the trustbusters were trying once again to 
separate them, or break them up. This time they they were at work not 
just in Washington but in several Western capitals. The global 
scandal seemed at last to be provoking a global response, as 
Rockefeller's scandal had provoked a federal response a century 
before.

In Washington the new anti-trust chief Thomas Kauper was less 
obtrusive and more detached than his predecessor McLaren, also 
quietly persistent. With the new solidarity of the OPEC cartel, 
however, the trustbusters faced a more difficult problem. The sisters 
had continued to get anti-trust permission for joint bargaining with 
OPEC up to the last negotiation in Vienna in October 1973 on the 
grounds that this was in the consumers' interests. But the new kind 
of bargaining was not necessarily concerned with keeping prices down. 
For the companies were now more concerned to keep their access to the 
'buyback' oil; and the negotiations with the Saudi Arabian 
government, for instance, showed some signs of being in restraint of 
trade. But the task was now much harder, for the participation 
agreements had bound the companies to the producing governments, and 
the basic cartel was one of sovereign states. As Kauper put it in 
June 1974: 'you are also dealing with another party to the 
transaction, a party which is a sovereign nation, and that makes 
questions of anti-trust relief in the domestic courts of the United 
States rather difficult.' (Testimony to Multinational Hearings: Part 
9. June 5, 1974.)

The political thrust behind the anti-trust movement was now again 
very forceful, not only against the oil companies, but against all 
giant corporations. With the growth of the conglomerates and 
multinationals, individualism was more than ever threatened, and the 
'Age of Combinations' which Rockfeller had proclaimed, had arrived on 
a global scale. And because it was global, the anti-trust problem was 
much more difficult. This is how a top anti-trust official put it to 
me in June 1974:

Indent
There have been two major changes; first OPEC are now owners of oil; 
second, the negotiations are about control over the crude, not about 
pricing. And at the same time there's been a growing concern about 
the question of size as such, not so much for sophisticated economic 
reasons, as for political and social reasons. People feel they have 
lost their say over their destinies in their communities, because of 
the giant companies: conglomerates like ITT added to the worry, but 
the chief concern is just with size.

The difficulty for us is to establish exactly what is objectionable 
legally: people have an uneasy feeling, but no-one is quite sure why. 
It may be like the 1880s when there was a powerful popular feeling 
against the trusts, like Standard 0il; but without a very effective 
intellectual argument.

And the competition with foreigners always complicates the question. 
When a foreign company comes in, there's pressure to ease controls at 
home. The argument that we need big companies abroad to compete with 
theJapanese is very plausible; but of course you can't have big 
companies abroad and small companies at home. Anti-trust has become 
much more an international problem. And it is now often hard to know 
the genuine nationality of a big company, as it was with the states 
of the Union in 1880. What nationality is Aramco now? There's some 
doubt whether it's possible for us to break it up, because it's now 
part of a sovereign power.
End indent

As the groundswell of indignation against the oil companies spread, 
it set in motion waves of anti-trust cases all over the 
industrialised world. In May 1974 Japan's anti-monopoly organisation, 
the Fair Trade Commission, brought its first major case against 
price-fixing: it charged twelve oil companies including Shell (but no 
other sisters) with conspiring to fix prices since 1973. (New York 
Times, May 29, 1974.) But the case would take years to be tried. In 
West Germany, the cartel office -- perhaps the most effective 
anti-trust body -- began an investigation into the price rises in 
1973, accusing the companies of acting in unison to exploit the 
crisis. The German activity quickly reacted back in Washington: 'Why 
is it that the German cartel office has to be in the forefront?' 
Jerome Levinson, the chief counsel of the multinationals 
subcommittee, asked Thomas Kauper. Kauper explained that the Germans 
could act on the basis of 'abuse of economic power', in circumstances 
where he could not act. But the German cartel office had concluded 
that there was not much any individual country, at least of the size 
of West Germany, could do about it. (See Multinational Hearings, Part 
9. Also The Economist, May 4, 1974.)

In France the repercussions were specially rough, for the energy 
crisis appeared to be a humiliating defeat for French government 
policy which had always been more defined and more interventionist 
than the rest of the West. The French national assembly in June 1974 
appointed a commission of deputies to examine the oil companies 
operating in France, and their relationships with the State, and five 
months later they published an outspoken report, written by the 
conservative deputy Julien Schvartz. Since the French had lost their 
unique access to Algerian oil in 1970, he complained, they had become 
still more dependent on cheap Middle East oil, just when OPEC was 
becoming more effective: 'in this matter technocracy had taken over 
from politics'. The French policies towards their own companies were 
now thoroughly muddled: CFP, the French equivalent of BP, had become 
equally uncontrollable and virtually a multinational company like the 
others. French oil policy had become merely the result of struggles 
between different powers, in which the public interest was forgotten. 
There should henceforth be an autonomous organisation for controlling 
French oil policy, concluded the Report, accountable to the Assembly, 
and the French companies must be answerable to the public. (Sur les 
SociŽtŽs Petrolires OpŽrant en France: Rapport de la Commission 
d'Enqute Parlementaire. Paris, November 1974.) In the meantime the 
public anger had been further stirred up by the public prosecutor in 
Marseilles, who in February 1974 indicted the chief executives of 43 
companies, including the French heads of Exxon, Shell, Mobil and BP, 
on charges of discriminating against independent distributors.

The European Community also reacted to the oil companies with 
unaccustomed firmness. They commissioned a full report on the oil 
companies' behaviour during the crisis, and in November 1974 the 
Commissioner for Competition, Albert Borschette, sent a complaint to 
each of the seven sisters in Holland accusing them of having abused 
their dominant position during the shortage, by cutting back supplies 
to the smaller Dutch oil companies. (The Economist, November 16, 
1974.) This broadside from Brussels provoked very different reactions 
from the Europeans. While France and Germany were in a radical mood 
against the sisters, Britain and Holland were much more protective -- 
both because they were the home ground of two of them, and because 
they both now had oil and gas of their own. The British oilmen's 
attitude to the anti-trust suit was fairly contemptuous: 'The 
independents make their money from surpluses', said one Shell 
director: 'to save them is like lending a bed to your wife's lover'. 
But that was what worried the trustbusters everywhere; that the 
shortage strengthened the hand of the giants.

Anti-trust actions had certainly gained momentum from the oil crisis. 
But there remained a deep division of attitudes, according to 
interpretations of the whole history of the companies. Was the crisis 
for the West so serious that they could not afford the democratic 
luxury of anti-trust -- as the State Department had decided in 
encouraging the Iranian consortium twenty years before? Or were the 
companies now really part of the cartel on the other side, 
underpinning the new cartel of sovereign states? And if so, how could 
any committee of lawyers be effective against that combination? 
Against that line-up, was the only ultimate anti-trust action -- as 
some hawks were beginning to suggest -- a war?

[continued: Chapter 14, The New Cartel]

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