Both the individuals whose messages are below, were
heavily involved in the campaign to get us the NAFT
Gas B100 pump.

Mark


> 
> --- In [EMAIL PROTECTED], Eric Lyons 
 wrote:
> Mark:
> 
> Thanks for your analysis.  I think the important
> "take home" > points are
> something like:
> 
> 1.  Commercial fuel suppliers screwed us, and
> ultimately  themselves.
> 2.  NAFT failed to realize what they were selling
> and who their customers were.
> 3.  Price matters (even if we know it's going to be
> high), and price instability -- especially when
quality is an issue
> -- aggravates like
> hell.
> 
> I've got a bit of other info, fwiw.  NAFT were
> selling on the order of
> 250g/day in the earliest months of their
> introduction; as you say,  more
> than they expected to sell in dino.  From the
> opinion of the one> employee to whom I would often
talk at the station, the rate 
> dropped radically when they switched to the second
supplier (World [Energy], or 
> someone selling "World's" virgin soy stuff) at
$2.99.  He
> couldn't well 
> explain
> how the relationship fell apart at Yokayo (I played
> dumb to my
> knowledge that bounced checks tend not to enhance 
> relationships), but,
> as you point out, they did seem to believe that it
> was going to go 
> back
> down somehow, and this never materialized.
> 
> I think that the whole problem with local commercial
> fuel stations
> selling BD is that we're not customers who are *in
> any sense* 
> like the
> customers they've had for the past few decades.  We
> are much 
> more
> informed, understand our product much better than
> they do, and 
> really
> care about its sources.  Many companies manufacture
> dog food, 
> so dog
> owners then have the opportunity to care about which
> food they 
> give to
> their dogs, even though it's unlikely any of it will
> kill your dog.  So
> too with us -- except that some of our suppliers
> appear to have 
> been
> selling some deadly dog food.
> 
> [I might add that our collective desire to not have
> BD mfg and
> distribution any more regulated than it needs to be
> can have the 
> side
> effect of eating crud sometimes.  Our recourse
> should be to hold
> manufacturers accountable -- companies like Yokayo
> get stuck 
> with way
> too much of the burden if they can't hold
> manufacturers to their
> standards or get compensated for their screwups.]
> 
> I haven't talked to Farook about what he feels
> happened, but I'm 
> sure
> your analysis pretty much covers it.  I was lucky
> not to have been
> caught with a sputtering, brand new (1yr old last
> week) TDI that 
> choked
> on the batch (or two?) of bad juice.  I have a
> bottle of that brown 
> goo
> in a vodka bottle on my bar; maybe I can use it as
> evidence in a 
> civil
> suit (yeah, like *that* would help our cause).  Some
> hard, 
> smokey
> starts, but no clogged filter (yet).
> 
> I think I'm over this little disaster, and I'm
> looking forward to my
> first visit at the Oasis in Berkeley soon.  I do the
> jerry can thing a
> lot anyway so a little more isn't going to kill me.
> 
> I think the IJ needs to do a followup -- Marin still
> needs a co-op, 
> and
> we need to find some copasetic land owner with a
> workable 
> location (the
> general problem) who can help us out.  I was bummed
> when the 
> Sausalito
> outlet's landlord came down on them as well, as that
> location 
> was the
> most convenient for me.
> 
> The *good* part of the NAFT lesson is that we now
> have some 
> idea of how
> big our actual market is.  Although it's a drop in
> the bucket 
> compared
> to gasoline usage, 250g/day surprised me.  I don't
> know how 
> sustainable
> that number is, but it seemed to me that with the
> right publicity 
> and
> location, it could go up.
> 
> Anyway, my .02; thanks again, Mark.
> 
> Eric.
> 
> ******************
> 
> 
> 
> --- Christo Scantland <[EMAIL PROTECTED]> wrote:
> > Thanks Mark for taking the time and the thought to
> produce 
> your
> > analysis and recent
> > history of commercial biodiesel in Marin.  This is
> a good time 
> to
> > look at what happened
> > and see what can be learned.  
> > 
>

<snip>


> > 
> > I am very disappointed that this particular
> attempt to introduce
> > biodiesel into the
> > greater market seems to have failed rather
> miserably.  The 
> failure
> > seems to have been due
> > to factors largly beyond our (the biodiesel
> community's) control.  
> I
> > don't think this
> > failure means we shouldn't encourage similar
> ventures by 
> other
> > independent gas stations
> > in the future.  
> > 
> > I do think that one lesson of the Naft saga is
> that, for such 
> efforts
> > to have a better
> > chance of success, there needs to be much more 
> communication and
> > partnership between the
> > seller and the biodiesel using community from the
> get-go. 
> > Communication and partnership
> > would be very helpful in navigating the particular
> pitfalls that
> > biodiesel can bring,
> > such as clogged fuel filters, uneven fuel quality,
> intermittant
> > supply, rotten hoses and
> > increased cold weather problems.  This does
> suggest to me 
> that
> > consumer's co-ops are
> > probably one good way to go.  
> > 
> > It is looking like we need something like a
> consumers' co-op 
> here in
> > Marin again soon. 
> > Personally, I'm not going to make special trips to
> Berkeley just 
> for
> > fuel.  I'm also not
> > very interested in dealing with carboys and jerry
> cans; I've fully
> > been there and done
> > that.  I am willing to put some time and money
> into helping a 
> co-op
> > resume or reform here
> > in Marin.
> > 
> > Thanks,
> > 
> > Christo
> > 
> 
> 
> 


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